How popular isAssembly Label in search?
In August 2026, there were an estimated 28.9K branded searches for Assembly Label in New Zealand which is up 22.4% over the last 11 months. Assembly Label holds 18% estimated Share of Search among New Zealand womenswear labels and is ranked 3rd of 7 competitors for search popularity.
Forever New27.1%
YouKnow Clothing24.3%
Assembly Label18%
Caroline Eve11.1%
Shine On8.4%
Annah Stretton6.2%
Hyde Boutique4.9%
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Which womenswear labels compete with Assembly Label?
Share of Search by month for Forever New, YouKnow Clothing, Assembly Label, Caroline Eve, Shine On, Annah Stretton, Hyde Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.1% | 43.5K | +19% | +5.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.3% | 39K | -37.4% | -11.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 28.9K | -7.5% | -0.1 points | |
| 4, moved from 5th to 4th | 11.1% | 17.9K | +55.7% | +4.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.4% | 13.5K | 0% | +0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 9.9K | +2.7% | +0.6 points | |
| 7, held 7th | 4.9% | 7.9K | +4.1% | +0.5 points |
27.1%
moved from 2nd to 1st · 43.5K estimated branded searches · +19% vs prior month · +5.9 points
24.3%
moved from 1st to 2nd · 39K estimated branded searches · -37.4% vs prior month · -11.9 points
18%
held 3rd · 28.9K estimated branded searches · -7.5% vs prior month · -0.1 points
11.1%
moved from 5th to 4th · 17.9K estimated branded searches · +55.7% vs prior month · +4.5 points
5.
Shine On8.4%
moved from 4th to 5th · 13.5K estimated branded searches · 0% vs prior month · +0.6 points
6.2%
held 6th · 9.9K estimated branded searches · +2.7% vs prior month · +0.6 points
4.9%
held 7th · 7.9K estimated branded searches · +4.1% vs prior month · +0.5 points
Compare search popularity between Assembly Label and its closest rivals
- Assembly Label vs Forever New: compare search popularity
- Assembly Label vs YouKnow Clothing: compare search popularity
- Assembly Label vs Caroline Eve: compare search popularity
- Assembly Label vs Shine On: compare search popularity
- Assembly Label vs Annah Stretton: compare search popularity
- Compare Assembly Label with any brand
How has branded search demand for Assembly Label changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Assembly Label in New Zealand rose from 23.6K to 28.9K.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand increased from 15.4% to 18%.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand peaked at 24% in March 2026 and was lowest at 14.5% in November 2025.
How did search popularity change for New Zealand womenswear labels in August 2026?
6 changes
In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.
In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.
In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.
How is Assembly Label measured?
Brandwave collects information about searches that people make online using Assembly Label’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- assembly label
- assembly label cashmere
- assembly label dresses
- assembly label knits
- assembly label mens
- assembly label near me
- assembly label new market
- assembly label new zealand
- assembly label nz
- assembly label online
- assembly label outlet
- assembly label shop
- assembly label trench
- assembly label vintage straight jean
- assembly label womens clothing
- assemblylabel
- assemblylabel com
- assemblylabel nz
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Is Assembly Label your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.