Annah Stretton vs Assembly Label:Which is more popular by branded search in New Zealand?
In August 2026, Assembly Label had more branded searches than Annah Stretton among womenswear labels in New Zealand. Assembly Label was estimated to have 28.9K branded searches compared to Annah Stretton’s 9.9K, and held an 18% Share of Search versus Annah Stretton’s 6.2%.
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Which is more popular in search, Annah Stretton or Assembly Label?
Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Assembly Label, Annah Stretton. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Annah Stretton and Assembly Label comparison changed over the last 12 months?
3 findings
- Assembly Label was ahead of Annah Stretton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Annah Stretton’s estimated Share of Search among womenswear labels in New Zealand moved from 7.8% to 6.2%, and its estimated monthly branded searches moved from 11.9K to 9.9K.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand moved from 15.4% to 18%, and its estimated monthly branded searches moved from 23.6K to 28.9K.
How did search popularity change for New Zealand womenswear labels in August 2026?
2 changes
In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
Assembly Label’s estimated Share of Search among womenswear labels in New Zealand has lost ground for 3 months in a row, from 23.6% to 18% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Annah Stretton’s and Assembly Label’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Annah Stretton
13 branded search terms
- annah stretton
- annah stretton clothing
- annah stretton dresses
- annah stretton near me
- annah stretton nz
- annah stretton online
- annah stretton outlet shop
- annah stretton shops
- annah stretton store locations
- annah stretton stores
- annahstretton
- annahstretton com
- annahstretton nz
Assembly Label
18 branded search terms
- assembly label
- assembly label cashmere
- assembly label dresses
- assembly label knits
- assembly label mens
- assembly label near me
- assembly label new market
- assembly label new zealand
- assembly label nz
- assembly label online
- assembly label outlet
- assembly label shop
- assembly label trench
- assembly label vintage straight jean
- assembly label womens clothing
- assemblylabel
- assemblylabel com
- assemblylabel nz
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