Forever New vs YouKnow Clothing:Which is more popular by branded search in New Zealand?
In August 2026, Forever New had more branded searches than YouKnow Clothing among womenswear labels in New Zealand. Forever New was estimated to have 43.5K branded searches compared to YouKnow Clothing’s 39K, and held a 27.1% Share of Search versus YouKnow Clothing’s 24.3%.
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Which is more popular in search, Forever New or YouKnow Clothing?
Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Forever New, YouKnow Clothing. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Forever New and YouKnow Clothing comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: YouKnow Clothing took it in November 2025, Forever New took it in December 2025, YouKnow Clothing took it in April 2026, Forever New took it in May 2026, YouKnow Clothing took it in July 2026, Forever New took it in August 2026.
- Across the 11 months ending August 2026, Forever New’s estimated Share of Search among womenswear labels in New Zealand moved from 28.3% to 27.1%, and its estimated monthly branded searches moved from 43.4K to 43.5K.
- Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand moved from 21.3% to 24.3%, and its estimated monthly branded searches moved from 32.7K to 39K.
How did search popularity change for New Zealand womenswear labels in August 2026?
2 changes
In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Forever New’s and YouKnow Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forever New
20 branded search terms
- forever new
- forever new albany
- forever new clothing
- forever new coats
- forever new gowns
- forever new near me
- forever new nz
- forever new nz stores
- forever new online
- forever new online store
- forever new sale
- forever new shop
- forever new sylvia park
- forever new tops
- forever new trench coat
- forever new womens clothing
- forevernew
- forevernew aus
- forevernew co nz
- forevernew nz
YouKnow Clothing
6 branded search terms
- youknow
- youknow clothing
- youknow clothing near me
- youknow clothing nz
- youknow co nz
- youknowclothing
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