How popular isYouKnow Clothing in search?
In August 2026, there were an estimated 39K branded searches for YouKnow Clothing in New Zealand which is up 19.3% over the last 11 months. YouKnow Clothing holds 24.3% estimated Share of Search among New Zealand womenswear labels and is ranked 2nd of 7 competitors for search popularity.
Forever New27.1%
YouKnow Clothing24.3%
Assembly Label18%
Caroline Eve11.1%
Shine On8.4%
Annah Stretton6.2%
Hyde Boutique4.9%
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Which womenswear labels compete with YouKnow Clothing?
Share of Search by month for Forever New, YouKnow Clothing, Assembly Label, Caroline Eve, Shine On, Annah Stretton, Hyde Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.1% | 43.5K | +19% | +5.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.3% | 39K | -37.4% | -11.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 28.9K | -7.5% | -0.1 points | |
| 4, moved from 5th to 4th | 11.1% | 17.9K | +55.7% | +4.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.4% | 13.5K | 0% | +0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 9.9K | +2.7% | +0.6 points | |
| 7, held 7th | 4.9% | 7.9K | +4.1% | +0.5 points |
27.1%
moved from 2nd to 1st · 43.5K estimated branded searches · +19% vs prior month · +5.9 points
24.3%
moved from 1st to 2nd · 39K estimated branded searches · -37.4% vs prior month · -11.9 points
18%
held 3rd · 28.9K estimated branded searches · -7.5% vs prior month · -0.1 points
11.1%
moved from 5th to 4th · 17.9K estimated branded searches · +55.7% vs prior month · +4.5 points
5.
Shine On8.4%
moved from 4th to 5th · 13.5K estimated branded searches · 0% vs prior month · +0.6 points
6.2%
held 6th · 9.9K estimated branded searches · +2.7% vs prior month · +0.6 points
4.9%
held 7th · 7.9K estimated branded searches · +4.1% vs prior month · +0.5 points
Compare search popularity between YouKnow Clothing and its closest rivals
- YouKnow Clothing vs Forever New: compare search popularity
- YouKnow Clothing vs Assembly Label: compare search popularity
- YouKnow Clothing vs Caroline Eve: compare search popularity
- YouKnow Clothing vs Shine On: compare search popularity
- YouKnow Clothing vs Annah Stretton: compare search popularity
- Compare YouKnow Clothing with any brand
How has branded search demand for YouKnow Clothing changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for YouKnow Clothing in New Zealand rose from 32.7K to 39K.
- Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand increased from 21.3% to 24.3%.
- Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand peaked at 36.2% in July 2026 and was lowest at 20% in January 2026.
How did search popularity change for New Zealand womenswear labels in August 2026?
6 changes
In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.
In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.
In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.
How is YouKnow Clothing measured?
Brandwave collects information about searches that people make online using YouKnow Clothing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- youknow
- youknow clothing
- youknow clothing near me
- youknow clothing nz
- youknow co nz
- youknowclothing
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Is YouKnow Clothing your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.