Hyde Boutique vs YouKnow Clothing:Which is more popular by branded search in New Zealand?
In August 2026, YouKnow Clothing had more branded searches than Hyde Boutique among womenswear labels in New Zealand. YouKnow Clothing was estimated to have 39K branded searches compared to Hyde Boutique’s 7.9K, and held a 24.3% Share of Search versus Hyde Boutique’s 4.9%.
Follow Hyde Boutique vs YouKnow Clothing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hyde Boutique or YouKnow Clothing?
Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for YouKnow Clothing, Hyde Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Hyde Boutique and YouKnow Clothing comparison changed over the last 12 months?
3 findings
- YouKnow Clothing was ahead of Hyde Boutique in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hyde Boutique’s estimated Share of Search among womenswear labels in New Zealand moved from 5.8% to 4.9%, and its estimated monthly branded searches moved from 8.8K to 7.9K.
- Across the 11 months ending August 2026, YouKnow Clothing’s estimated Share of Search among womenswear labels in New Zealand moved from 21.3% to 24.3%, and its estimated monthly branded searches moved from 32.7K to 39K.
How did search popularity change for New Zealand womenswear labels in August 2026?
3 changes
In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Hyde Boutique’s and YouKnow Clothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hyde Boutique
5 branded search terms
- hyde boutique
- hyde boutique near me
- hyde boutique new zealand
- hyde boutique nz
- hydeboutique
YouKnow Clothing
6 branded search terms
- youknow
- youknow clothing
- youknow clothing near me
- youknow clothing nz
- youknow co nz
- youknowclothing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.