Assembly Label vs Shine On:Which is more popular by branded search in New Zealand?
In August 2026, Assembly Label had more branded searches than Shine On among womenswear labels in New Zealand. Assembly Label was estimated to have 28.9K branded searches compared to Shine On’s 13.5K, and held an 18% Share of Search versus Shine On’s 8.4%.
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Which is more popular in search, Assembly Label or Shine On?
Compare the womenswear labels and boutiques New Zealand women shop for dresses and occasionwear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Assembly Label, Shine On. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Assembly Label and Shine On comparison changed over the last 12 months?
3 findings
- Assembly Label was ahead of Shine On in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Assembly Label’s estimated Share of Search among womenswear labels in New Zealand moved from 15.4% to 18%, and its estimated monthly branded searches moved from 23.6K to 28.9K.
- Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand moved from 11.4% to 8.4%, and its estimated monthly branded searches moved from 17.4K to 13.5K.
How did search popularity change for New Zealand womenswear labels in August 2026?
3 changes
In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.
In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.
Assembly Label’s estimated Share of Search among womenswear labels in New Zealand has lost ground for 3 months in a row, from 23.6% to 18% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Assembly Label’s and Shine On’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Assembly Label
18 branded search terms
- assembly label
- assembly label cashmere
- assembly label dresses
- assembly label knits
- assembly label mens
- assembly label near me
- assembly label new market
- assembly label new zealand
- assembly label nz
- assembly label online
- assembly label outlet
- assembly label shop
- assembly label trench
- assembly label vintage straight jean
- assembly label womens clothing
- assemblylabel
- assemblylabel com
- assemblylabel nz
Shine On
4 branded search terms
- shine on boutique
- shine on clothing
- shine on dresses
- shine on nz
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