How popular isShine On in search?
In August 2026, there were an estimated 13.5K branded searches for Shine On in New Zealand which is down 22.7% over the last 11 months. Shine On holds 8.4% estimated Share of Search among New Zealand womenswear labels and is ranked 5th of 7 competitors for search popularity.
Forever New27.1%
YouKnow Clothing24.3%
Assembly Label18%
Caroline Eve11.1%
Shine On8.4%
Annah Stretton6.2%
Hyde Boutique4.9%
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Which womenswear labels compete with Shine On?
Share of Search by month for Forever New, YouKnow Clothing, Assembly Label, Caroline Eve, Shine On, Annah Stretton, Hyde Boutique. The figures are in the table below the chart.
View monthly share of search table
| Month | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Shine On | Annah Stretton | Hyde Boutique |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 21.3% | 15.4% | 10.1% | 11.4% | 7.8% | 5.8% |
| Nov 2025 | 24.6% | 32.6% | 14.5% | 7.3% | 8.4% | 7.9% | 4.7% |
| Dec 2025 | 27.3% | 24.5% | 18.2% | 8.4% | 9.4% | 7.3% | 4.9% |
| Jan 2026 | 27.6% | 20% | 18.2% | 8.6% | 10.9% | 7.7% | 7% |
| Feb 2026 | 28.2% | 20.4% | 20.4% | 9.2% | 9.3% | 6.5% | 6.1% |
| Mar 2026 | 24.4% | 21.6% | 24% | 7.7% | 9.2% | 6.5% | 6.6% |
| Apr 2026 | 23.2% | 29.6% | 21.6% | 7.5% | 9.1% | 4.5% | 4.5% |
| May 2026 | 27.5% | 22.8% | 23.6% | 7.2% | 8.9% | 5.7% | 4.3% |
| Jun 2026 | 28.5% | 22.8% | 22.4% | 6.4% | 8% | 5% | 6.9% |
| Jul 2026 | 21.2% | 36.2% | 18.1% | 6.7% | 7.8% | 5.6% | 4.4% |
| Aug 2026 | 27.1% | 24.3% | 18% | 11.1% | 8.4% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 27.1% | 43.5K | +19% | +5.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.3% | 39K | -37.4% | -11.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18% | 28.9K | -7.5% | -0.1 points | |
| 4, moved from 5th to 4th | 11.1% | 17.9K | +55.7% | +4.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 8.4% | 13.5K | 0% | +0.6 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 9.9K | +2.7% | +0.6 points | |
| 7, held 7th | 4.9% | 7.9K | +4.1% | +0.5 points |
27.1%
moved from 2nd to 1st · 43.5K estimated branded searches · +19% vs prior month · +5.9 points
24.3%
moved from 1st to 2nd · 39K estimated branded searches · -37.4% vs prior month · -11.9 points
18%
held 3rd · 28.9K estimated branded searches · -7.5% vs prior month · -0.1 points
11.1%
moved from 5th to 4th · 17.9K estimated branded searches · +55.7% vs prior month · +4.5 points
5.
Shine On8.4%
moved from 4th to 5th · 13.5K estimated branded searches · 0% vs prior month · +0.6 points
6.2%
held 6th · 9.9K estimated branded searches · +2.7% vs prior month · +0.6 points
4.9%
held 7th · 7.9K estimated branded searches · +4.1% vs prior month · +0.5 points
Compare search popularity between Shine On and its closest rivals
How has branded search demand for Shine On changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shine On in New Zealand fell from 17.4K to 13.5K.
- Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand decreased from 11.4% to 8.4%.
- Across the 11 months ending August 2026, Shine On’s estimated Share of Search among womenswear labels in New Zealand peaked at 11.4% in October 2025 and was lowest at 7.8% in July 2026.
- Across the 11 months ending August 2026, Shine On fell from 4th to 5th among womenswear labels in New Zealand.
How did search popularity change for New Zealand womenswear labels in August 2026?
6 changes
In August 2026, Forever New overtook YouKnow Clothing to take the highest estimated Share of Search among womenswear labels in New Zealand, at 27.1%.
In August 2026, Caroline Eve overtook Shine On to rank 4th among womenswear labels in New Zealand, at 11.1%.
In August 2026, Annah Stretton gained estimated Share of Search among womenswear labels in New Zealand, from 5.6% to 6.2%.
In August 2026, Shine On gained estimated Share of Search among womenswear labels in New Zealand, from 7.8% to 8.4%.
In August 2026, Hyde Boutique gained estimated Share of Search among womenswear labels in New Zealand, from 4.4% to 4.9%.
In August 2026, YouKnow Clothing lost estimated Share of Search among womenswear labels in New Zealand, from 36.2% to 24.3%.
How is Shine On measured?
Brandwave collects information about searches that people make online using Shine On’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- shine on boutique
- shine on clothing
- shine on dresses
- shine on nz
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Is Shine On your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.