Forever New vs Kowtow:Which is more popular?
In September 2026, Forever New had more branded searches than Kowtow among womenswear labels in New Zealand. Forever New had about 30,400 branded searches, while Kowtow had 880. Forever New made up 20.2% of all womenswear label searches we track, and Kowtow accounted for 0.59%. When we asked ChatGPT and Google AI Overviews about womenswear labels, Kowtow appeared in two of the five answers and Forever New in one. Kowtow was mentioned before Forever New in two out of three answers that named either.
Who do people search for more?
Forever New, about 35 searches for every 1 for Kowtow
Who does AI mention more?
Kowtow, mentioned in 2 of 5 answers, Forever New in 1
Who does AI recommend more?
Kowtow, named ahead of Forever New in 2 of 3 answers
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Top womenswear labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kowtow was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Forever New was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Kowtow was listed before Forever New in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Juliette Hogan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maggie Marilyn3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
RUBY3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Augustine2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kowtow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Forever New1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shine On0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
YouKnow Clothing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Assembly Label0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about womenswear labels
5 answers
Asked ChatGPT
“Which womenswear label should I shop at in New Zealand?”
Asked ChatGPT
“What are the best womenswear labels in New Zealand?”
Asked ChatGPT
“What's the best womenswear label in New Zealand for dresses and occasionwear?”
Searched Google, AI Overview
“women's dresses nz”
Searched Google, AI Overview
“dress brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Forever New or Kowtow more popular in search?
This chart shows how often people search Google for Forever New and Kowtow by name. Each line represents a brand's share of searches for all 13 womenswear labels we track, month by month, from searches in New Zealand.
Share of searches by month for Forever New, Kowtow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shine On | Forever New | YouKnow Clothing | Assembly Label | Caroline Eve | Annah Stretton | Juliette Hogan | Hyde Boutique | Maggie Marilyn | Augustine | Paris Georgia | RUBY | Kowtow |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.6% | 19.2% | 17.8% | 9.6% | 8.3% | 7% | 4.2% | 5.1% | 2.3% | 1% | 1% | 1.1% | 0.82% |
| Nov 2025 | 20.1% | 17% | 29.2% | 8.5% | 6.1% | 7.4% | 3% | 3.7% | 1.7% | 0.74% | 1.1% | 0.82% | 0.6% |
| Dec 2025 | 22.2% | 18.7% | 21.3% | 11.4% | 6.6% | 6.6% | 3.3% | 4.1% | 2.2% | 0.98% | 0.8% | 1.1% | 0.62% |
| Jan 2026 | 22% | 18.8% | 17.4% | 11.5% | 6.7% | 6.6% | 4.1% | 6.1% | 2.7% | 0.98% | 1.2% | 1.3% | 0.75% |
| Feb 2026 | 22.3% | 19% | 17.8% | 11.7% | 6.8% | 5.5% | 4.2% | 5.1% | 2.8% | 1.9% | 1.2% | 0.98% | 0.77% |
| Mar 2026 | 19.6% | 17.2% | 19.4% | 15.6% | 5.9% | 6.1% | 3.7% | 5.6% | 3.1% | 0.89% | 1.1% | 0.95% | 0.89% |
| Apr 2026 | 20% | 17.5% | 26.5% | 13.3% | 6.1% | 4.2% | 3.2% | 3.8% | 2.1% | 0.76% | 0.76% | 0.81% | 0.93% |
| May 2026 | 20.5% | 18% | 22.1% | 16.4% | 6.1% | 5% | 3.2% | 3.9% | 1.8% | 0.59% | 0.95% | 0.71% | 0.77% |
| Jun 2026 | 18.6% | 19.5% | 22.5% | 14.8% | 5.5% | 4.5% | 2.9% | 6.4% | 2.4% | 0.65% | 0.65% | 0.78% | 0.84% |
| Jul 2026 | 17.1% | 15.3% | 33.5% | 11.2% | 5.2% | 5.3% | 3.3% | 4% | 2.2% | 0.43% | 0.96% | 0.72% | 0.78% |
| Aug 2026 | 18% | 19.2% | 21.9% | 11.7% | 8.2% | 5.7% | 5.2% | 4.2% | 2.8% | 0.56% | 0.82% | 0.76% | 0.82% |
| Sep 2026 | 23% | 20.2% | 16.6% | 12.3% | 7% | 6.1% | 4.4% | 4.4% | 2.4% | 1.1% | 1.1% | 0.8% | 0.59% |
How has the Forever New and Kowtow comparison changed over the last 12 months?
3 findings
- Forever New was ahead of Kowtow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Forever New’s share of searches among womenswear labels in New Zealand moved from 19.2% to 20.2%, and its estimated monthly branded searches moved from 30.3K to 30.4K.
- Across the 12 months ending September 2026, Kowtow’s share of searches among womenswear labels in New Zealand moved from 0.82% to 0.59%, and its estimated monthly branded searches moved from 1.3K to 880.
How did search popularity change for New Zealand womenswear labels in September 2026?
4 changes
In September 2026, Shine On overtook YouKnow Clothing and Forever New to become the leader among womenswear labels in New Zealand, with 23% of the searches.
In September 2026, Augustine overtook Kowtow and 2 others to rank 10th among womenswear labels in New Zealand, with 1.1% of the searches.
In September 2026, Forever New gained share of searches among womenswear labels in New Zealand, from 19.2% to 20.2%.
Estimated monthly branded searches for Kowtow in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Forever New’s and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Forever New
9 branded search terms
- forever new
- forever new albany
- forever new clothing
- forever new coats
- forever new gowns
- forever new sale
- forever new tops
- forevernew
- forevernew aus
Kowtow
1 branded search term
- kowtow clothing
Other head-to-heads among womenswear labels
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