Harris Tapper vs Maggie Marilyn:Which is more popular?
In September 2026, Maggie Marilyn had more branded searches than Harris Tapper among designer fashion labels in New Zealand. Maggie Marilyn had about 3,760 branded searches, while Harris Tapper had 2,900. Maggie Marilyn made up 6.2% of all designer fashion label searches we track, and Harris Tapper accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Harris Tapper appeared in four of the five answers and Maggie Marilyn in three. Harris Tapper was mentioned before Maggie Marilyn in three out of five answers.
Who do people search for more?
Maggie Marilyn, about 30% more searches than Harris Tapper
Who does AI mention more?
Harris Tapper, mentioned in 4 of 5 answers, Maggie Marilyn in 3
Who does AI recommend more?
Harris Tapper, named ahead of Maggie Marilyn in 3 of 5 answers
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Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Harris Tapper was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Maggie Marilyn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Harris Tapper was listed before Maggie Marilyn in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Juliette Hogan1st
Kowtow2nd- Harris Tapper3rd
Zambesi4th
Karen Walker5th
Paris Georgia6th- Maggie Marilyn7th
RUBY8th
Marle9th
Deadly Ponies10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which New Zealand designer fashion label should I buy in New Zealand?”
Asked ChatGPT
“What are the best New Zealand designer fashion label brands in New Zealand?”
Asked ChatGPT
“What's the best New Zealand designer fashion label in New Zealand for womenswear?”
Searched Google, AI Overview
“designer clothing nz”
Searched Google, AI Overview
“nz fashion brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harris Tapper or Maggie Marilyn more popular in search?
This chart shows how often people search Google for Harris Tapper and Maggie Marilyn by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.
Share of searches by month for Maggie Marilyn, Harris Tapper. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karen Walker | Juliette Hogan | Deadly Ponies | Caitlin Crisp | Maggie Marilyn | Yu Mei | Harris Tapper | RUBY | Kowtow | Twenty-Seven Names | Zambesi | Kate Sylvester | Paris Georgia | Marle | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.5% | 10.9% | 11% | 5.7% | 4.6% | 5.5% | 5.5% | 3.6% | 4% | 3.2% | 3.6% | 2.4% | 1.9% | 0.38% |
| Nov 2025 | 31.1% | 9.4% | 12.9% | 10.7% | 4.6% | 4.4% | 5.4% | 4.8% | 3.3% | 3.2% | 2.6% | 2.9% | 2.9% | 1.3% | 0.35% |
| Dec 2025 | 33.6% | 8.2% | 13.8% | 9.3% | 4.9% | 7% | 3.2% | 4.8% | 3.2% | 3.5% | 2.8% | 2.6% | 1.7% | 1.2% | 0.32% |
| Jan 2026 | 29.9% | 9.4% | 12.6% | 8.6% | 5.5% | 6.3% | 3.5% | 4.9% | 3.5% | 5.6% | 3.2% | 3.1% | 2.3% | 1.5% | 0.35% |
| Feb 2026 | 27.2% | 10.4% | 11.4% | 9.5% | 6.1% | 5.5% | 4.7% | 4.5% | 3.1% | 5.1% | 3.4% | 4.3% | 2.6% | 2% | 0.37% |
| Mar 2026 | 33.4% | 8.7% | 11.8% | 8.1% | 6.4% | 4.8% | 6.1% | 3.9% | 3.1% | 2.9% | 2.9% | 2.8% | 2.2% | 2.6% | 0.33% |
| Apr 2026 | 31.1% | 9.6% | 13.4% | 8.9% | 5.9% | 4.5% | 3.8% | 3.9% | 5% | 2.8% | 3.3% | 3% | 2% | 2.4% | 0.36% |
| May 2026 | 30.4% | 9.2% | 15.9% | 7.2% | 4.7% | 5.4% | 5.5% | 3.3% | 3.3% | 3.3% | 3.2% | 2.9% | 2.5% | 2.8% | 0.35% |
| Jun 2026 | 32.2% | 8.2% | 14.2% | 7.6% | 6.3% | 5.7% | 4.7% | 3.8% | 3.9% | 4.3% | 2.9% | 2.6% | 1.6% | 1.9% | 0.39% |
| Jul 2026 | 32.1% | 9.7% | 13.5% | 6.1% | 6% | 4.7% | 5.7% | 3.8% | 3.8% | 3.3% | 2.4% | 4.3% | 2.5% | 1.8% | 0.28% |
| Aug 2026 | 26.6% | 12.1% | 11.6% | 13.8% | 6.2% | 5.6% | 4.8% | 3% | 2.8% | 4.2% | 2.8% | 2.2% | 1.7% | 2.5% | 0.25% |
| Sep 2026 | 27.9% | 12.4% | 11.8% | 9.8% | 6.2% | 5% | 4.8% | 4% | 3.7% | 3.5% | 3% | 2.8% | 2.7% | 2.1% | 0.32% |
How has the Harris Tapper and Maggie Marilyn comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Harris Tapper took it in November 2025, Maggie Marilyn took it in December 2025, Harris Tapper took it in May 2026, Maggie Marilyn took it in June 2026.
- Across the 12 months ending September 2026, Harris Tapper’s share of searches among designer fashion labels in New Zealand moved from 5.5% to 4.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
- Across the 12 months ending September 2026, Maggie Marilyn’s share of searches among designer fashion labels in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches held steady at 3.8K.
How did search popularity change for New Zealand designer fashion labels in September 2026?
1 change
Estimated monthly branded searches for Harris Tapper in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Harris Tapper’s and Maggie Marilyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harris Tapper
1 branded search term
- harris tapper
Maggie Marilyn
5 branded search terms
- maggie marilyn
- maggie marilyn dress
- maggie marilyn puffer
- maggie marilyn sale
- maggiemarilyn
Other head-to-heads among designer fashion labels
- Karen Walker vs Juliette Hogan: compare popularity
- Karen Walker vs Deadly Ponies: compare popularity
Karen Walker vs Caitlin Crisp: compare popularity- Karen Walker vs Maggie Marilyn: compare popularity
- Juliette Hogan vs Deadly Ponies: compare popularity
- Juliette Hogan vs Caitlin Crisp: compare popularity
Put your own brand in this comparison
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