Brandwave

How popular isHarris Tapper?

In September 2026, people searched for Harris Tapper by name about 2,900 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 4.8% of all New Zealand designer fashion label searches, placing Harris Tapper seventh out of 15 labels. When we asked both ChatGPT and Google AI Overviews about designer fashion labels, Harris Tapper appeared in four of the five answers and was the third most recommended of the 15.

Search and AI answers in September 2026

Harris Tapper is the seventh most searched of 15 competitors and the third most recommended in AI answers.

  1. Karen WalkerShare of searches 27.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Juliette HoganShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. Deadly PoniesShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th
  4. Caitlin CrispShare of searches 9.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Harris TapperShare of searches 4.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harris Tapper was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Harris Tapper is the third most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Kowtow2nd
  3. Harris Tapper3rd
  4. Zambesi4th
  5. Karen Walker5th
  6. Paris Georgia6th
  7. Maggie Marilyn7th
  8. RUBY8th
  9. Marle9th
  10. Deadly Ponies10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which designer fashion labels compete with Harris Tapper?

Harris Tapper against designer fashion labels in New Zealand, by month

Share of searches by month for Karen Walker, Juliette Hogan, Deadly Ponies, Caitlin Crisp, Maggie Marilyn, Yu Mei, Harris Tapper, RUBY, Kowtow, Twenty-Seven Names, Zambesi, Kate Sylvester, Paris Georgia, Marle. The figures are in the table below the chart.

View monthly share of searches table
MonthKaren WalkerJuliette HoganDeadly PoniesCaitlin CrispMaggie MarilynYu MeiHarris TapperRUBYKowtowTwenty-Seven NamesZambesiKate SylvesterParis GeorgiaMarleIngrid Starnes
Oct 202526.1%11.5%10.9%11%5.7%4.6%5.5%5.5%3.6%4%3.2%3.6%2.4%1.9%0.38%
Nov 202531.1%9.4%12.9%10.7%4.6%4.4%5.4%4.8%3.3%3.2%2.6%2.9%2.9%1.3%0.35%
Dec 202533.6%8.2%13.8%9.3%4.9%7%3.2%4.8%3.2%3.5%2.8%2.6%1.7%1.2%0.32%
Jan 202629.9%9.4%12.6%8.6%5.5%6.3%3.5%4.9%3.5%5.6%3.2%3.1%2.3%1.5%0.35%
Feb 202627.2%10.4%11.4%9.5%6.1%5.5%4.7%4.5%3.1%5.1%3.4%4.3%2.6%2%0.37%
Mar 202633.4%8.7%11.8%8.1%6.4%4.8%6.1%3.9%3.1%2.9%2.9%2.8%2.2%2.6%0.33%
Apr 202631.1%9.6%13.4%8.9%5.9%4.5%3.8%3.9%5%2.8%3.3%3%2%2.4%0.36%
May 202630.4%9.2%15.9%7.2%4.7%5.4%5.5%3.3%3.3%3.3%3.2%2.9%2.5%2.8%0.35%
Jun 202632.2%8.2%14.2%7.6%6.3%5.7%4.7%3.8%3.9%4.3%2.9%2.6%1.6%1.9%0.39%
Jul 202632.1%9.7%13.5%6.1%6%4.7%5.7%3.8%3.8%3.3%2.4%4.3%2.5%1.8%0.28%
Aug 202626.6%12.1%11.6%13.8%6.2%5.6%4.8%3%2.8%4.2%2.8%2.2%1.7%2.5%0.25%
Sep 202627.9%12.4%11.8%9.8%6.2%5%4.8%4%3.7%3.5%3%2.8%2.7%2.1%0.32%

  1. 1.Karen Walker

    27.9%

    Held 1st. 16.8K estimated branded searches, -16.1% vs prior month. Share +1.3 points.

  2. 2.Juliette Hogan

    12.4%

    Moved from 3rd to 2nd. 7.5K estimated branded searches, -17.6% vs prior month. Share +0.4 points.

  3. 3.Deadly Ponies

    11.8%

    Moved from 4th to 3rd. 7.1K estimated branded searches, -18% vs prior month. Share +0.3 points.

  4. 4.Caitlin Crisp

    9.8%

    Moved from 2nd to 4th. 5.9K estimated branded searches, -42.8% vs prior month. Share -3.9 points.

  5. 5.Maggie Marilyn

    6.2%

    Held 5th. 3.8K estimated branded searches, -18.8% vs prior month. Share +0.1 points.

  6. 6.Yu Mei

    5%

    Held 6th. 3K estimated branded searches, -28.6% vs prior month. Share -0.6 points.

  7. 7.Harris Tapper

    4.8%

    Held 7th. 2.9K estimated branded searches, -19.4% vs prior month. Share 0 points.

  8. 8.RUBY

    4%

    Moved from 9th to 8th. 2.4K estimated branded searches, +7.1% vs prior month. Share +1 points.

  9. 9.Kowtow

    3.7%

    Moved from 10th to 9th. 2.2K estimated branded searches, +3.7% vs prior month. Share +0.8 points.

  10. 10.Twenty-Seven Names

    3.5%

    Moved from 8th to 10th. 2.1K estimated branded searches, -34.2% vs prior month. Share -0.7 points.

  11. 11.Zambesi

    3%

    Held 11th. 1.8K estimated branded searches, -15% vs prior month. Share +0.2 points.

  12. 12.Kate Sylvester

    2.8%

    Moved from 13th to 12th. 1.7K estimated branded searches, +1.8% vs prior month. Share +0.6 points.

  13. 13.Paris Georgia

    2.7%

    Moved from 14th to 13th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.9 points.

  14. 14.Marle

    2.1%

    Moved from 12th to 14th. 1.3K estimated branded searches, -32.3% vs prior month. Share -0.4 points.

  15. 15.Ingrid Starnes

    0.32%

    Held 15th. 190 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Harris Tapper and its closest rivals

Every comparison with Harris Tapper

14 comparisons

How has branded search demand for Harris Tapper changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Harris Tapper in New Zealand fell from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Harris Tapper’s share of searches among designer fashion labels in New Zealand decreased from 5.5% to 4.8%.
  • Across the 12 months ending September 2026, Harris Tapper’s share of searches among designer fashion labels in New Zealand peaked at 6.1% in March 2026 and was lowest at 3.2% in December 2025.
  • Across the 12 months ending September 2026, Harris Tapper fell from 6th to 7th among designer fashion labels in New Zealand.

How did search popularity change for New Zealand designer fashion labels in September 2026?

6 changes

  1. In September 2026, Kate Sylvester overtook Marle to rank 12th among designer fashion labels in New Zealand, with 2.8% of the searches.

  2. In September 2026, Paris Georgia overtook Marle to rank 13th among designer fashion labels in New Zealand, with 2.7% of the searches.

  3. In September 2026, RUBY overtook Twenty-Seven Names to rank 8th among designer fashion labels in New Zealand, with 4% of the searches.

  4. In September 2026, Kowtow overtook Twenty-Seven Names to rank 9th among designer fashion labels in New Zealand, with 3.7% of the searches.

  5. In September 2026, Karen Walker gained share of searches among designer fashion labels in New Zealand, from 26.6% to 27.9%.

  6. In September 2026, Caitlin Crisp lost share of searches among designer fashion labels in New Zealand, from 13.8% to 9.8%.

How are Harris Tapper’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Harris Tapper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harris tapper

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