Brandwave

Harris Tapper vs Kate Sylvester:Which is more popular?

In September 2026, Harris Tapper had more branded searches than Kate Sylvester among designer fashion labels in New Zealand. Harris Tapper had about 2,900 branded searches, while Kate Sylvester had 1,690. Harris Tapper made up 4.8% of all designer fashion label searches we track, and Kate Sylvester accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Harris Tapper appeared in four of the five answers and Kate Sylvester in none.

Among designer fashion labels in New Zealand in September 2026

Who do people search for more?

Harris Tapper, about 72% more searches than Kate Sylvester

Harris Tapper 2.9K searchesKate Sylvester 1.7K searches

Who does AI mention more?

Harris Tapper, mentioned in 4 of 5 answers, Kate Sylvester in 0

Harris Tapper in 4 of 5Kate Sylvester in 0 of 5

Who does AI recommend more?

Harris Tapper, the only one of the two named

Harris Tapper first in 4Kate Sylvester never named

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harris Tapper was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kate Sylvester did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Kowtow2nd
  3. Harris Tapper3rd
  4. Zambesi4th
  5. Karen Walker5th
  6. Paris Georgia6th
  7. Maggie Marilyn7th
  8. RUBY8th
  9. Marle9th
  10. +4 more
  11. Kate Sylvester–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kate Sylvester0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harris Tapper or Kate Sylvester more popular in search?

This chart shows how often people search Google for Harris Tapper and Kate Sylvester by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.

Harris Tapper and Kate Sylvester among designer fashion labels in New Zealand, by month

Share of searches by month for Harris Tapper, Kate Sylvester. The figures are in the table below the chart.

View monthly share of searches table
MonthKaren WalkerJuliette HoganDeadly PoniesCaitlin CrispMaggie MarilynYu MeiHarris TapperRUBYKowtowTwenty-Seven NamesZambesiKate SylvesterParis GeorgiaMarleIngrid Starnes
Oct 202526.1%11.5%10.9%11%5.7%4.6%5.5%5.5%3.6%4%3.2%3.6%2.4%1.9%0.38%
Nov 202531.1%9.4%12.9%10.7%4.6%4.4%5.4%4.8%3.3%3.2%2.6%2.9%2.9%1.3%0.35%
Dec 202533.6%8.2%13.8%9.3%4.9%7%3.2%4.8%3.2%3.5%2.8%2.6%1.7%1.2%0.32%
Jan 202629.9%9.4%12.6%8.6%5.5%6.3%3.5%4.9%3.5%5.6%3.2%3.1%2.3%1.5%0.35%
Feb 202627.2%10.4%11.4%9.5%6.1%5.5%4.7%4.5%3.1%5.1%3.4%4.3%2.6%2%0.37%
Mar 202633.4%8.7%11.8%8.1%6.4%4.8%6.1%3.9%3.1%2.9%2.9%2.8%2.2%2.6%0.33%
Apr 202631.1%9.6%13.4%8.9%5.9%4.5%3.8%3.9%5%2.8%3.3%3%2%2.4%0.36%
May 202630.4%9.2%15.9%7.2%4.7%5.4%5.5%3.3%3.3%3.3%3.2%2.9%2.5%2.8%0.35%
Jun 202632.2%8.2%14.2%7.6%6.3%5.7%4.7%3.8%3.9%4.3%2.9%2.6%1.6%1.9%0.39%
Jul 202632.1%9.7%13.5%6.1%6%4.7%5.7%3.8%3.8%3.3%2.4%4.3%2.5%1.8%0.28%
Aug 202626.6%12.1%11.6%13.8%6.2%5.6%4.8%3%2.8%4.2%2.8%2.2%1.7%2.5%0.25%
Sep 202627.9%12.4%11.8%9.8%6.2%5%4.8%4%3.7%3.5%3%2.8%2.7%2.1%0.32%

How has the Harris Tapper and Kate Sylvester comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer fashion labels in September 2026?

2 changes

  1. In September 2026, Kate Sylvester overtook Marle to rank 12th among designer fashion labels in New Zealand, with 2.8% of the searches.

  2. Estimated monthly branded searches for Harris Tapper in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Harris Tapper’s and Kate Sylvester’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harris Tapper

1 branded search term

  • harris tapper

Kate Sylvester

5 branded search terms

  • kate sylvester
  • kate sylvester clothing
  • kate sylvester dress
  • kate sylvester sale
  • katesylvester

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

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