Brandwave

Harris Tapper vs Kowtow:Which is more popular?

In September 2026, Harris Tapper had more branded searches than Kowtow among designer fashion labels in New Zealand. Harris Tapper had about 2,900 branded searches, while Kowtow had 2,220. Harris Tapper made up 4.8% of all designer fashion label searches we track, and Kowtow accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Harris Tapper and Kowtow each appeared in four of the five answers. Kowtow was mentioned before Harris Tapper in four out of five answers.

Among designer fashion labels in New Zealand in September 2026

Who do people search for more?

Harris Tapper, about 31% more searches than Kowtow

Harris Tapper 2.9K searchesKowtow 2.2K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Harris Tapper in 4 of 5Kowtow in 4 of 5

Who does AI recommend more?

Kowtow, named ahead of Harris Tapper in 4 of 5 answers

Kowtow first in 4Harris Tapper first in 1

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Harris Tapper was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kowtow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kowtow was listed before Harris Tapper in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Juliette Hogan1st
  2. Kowtow2nd
  3. Harris Tapper3rd
  4. Zambesi4th
  5. Karen Walker5th
  6. Paris Georgia6th
  7. Maggie Marilyn7th
  8. RUBY8th
  9. Marle9th
  10. Deadly Ponies10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Harris Tapper or Kowtow more popular in search?

This chart shows how often people search Google for Harris Tapper and Kowtow by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.

Harris Tapper and Kowtow among designer fashion labels in New Zealand, by month

Share of searches by month for Harris Tapper, Kowtow. The figures are in the table below the chart.

View monthly share of searches table
MonthKaren WalkerJuliette HoganDeadly PoniesCaitlin CrispMaggie MarilynYu MeiHarris TapperRUBYKowtowTwenty-Seven NamesZambesiKate SylvesterParis GeorgiaMarleIngrid Starnes
Oct 202526.1%11.5%10.9%11%5.7%4.6%5.5%5.5%3.6%4%3.2%3.6%2.4%1.9%0.38%
Nov 202531.1%9.4%12.9%10.7%4.6%4.4%5.4%4.8%3.3%3.2%2.6%2.9%2.9%1.3%0.35%
Dec 202533.6%8.2%13.8%9.3%4.9%7%3.2%4.8%3.2%3.5%2.8%2.6%1.7%1.2%0.32%
Jan 202629.9%9.4%12.6%8.6%5.5%6.3%3.5%4.9%3.5%5.6%3.2%3.1%2.3%1.5%0.35%
Feb 202627.2%10.4%11.4%9.5%6.1%5.5%4.7%4.5%3.1%5.1%3.4%4.3%2.6%2%0.37%
Mar 202633.4%8.7%11.8%8.1%6.4%4.8%6.1%3.9%3.1%2.9%2.9%2.8%2.2%2.6%0.33%
Apr 202631.1%9.6%13.4%8.9%5.9%4.5%3.8%3.9%5%2.8%3.3%3%2%2.4%0.36%
May 202630.4%9.2%15.9%7.2%4.7%5.4%5.5%3.3%3.3%3.3%3.2%2.9%2.5%2.8%0.35%
Jun 202632.2%8.2%14.2%7.6%6.3%5.7%4.7%3.8%3.9%4.3%2.9%2.6%1.6%1.9%0.39%
Jul 202632.1%9.7%13.5%6.1%6%4.7%5.7%3.8%3.8%3.3%2.4%4.3%2.5%1.8%0.28%
Aug 202626.6%12.1%11.6%13.8%6.2%5.6%4.8%3%2.8%4.2%2.8%2.2%1.7%2.5%0.25%
Sep 202627.9%12.4%11.8%9.8%6.2%5%4.8%4%3.7%3.5%3%2.8%2.7%2.1%0.32%

How has the Harris Tapper and Kowtow comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer fashion labels in September 2026?

2 changes

  1. In September 2026, Kowtow overtook Twenty-Seven Names to rank 9th among designer fashion labels in New Zealand, with 3.7% of the searches.

  2. Estimated monthly branded searches for Harris Tapper in New Zealand fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Harris Tapper’s and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harris Tapper

1 branded search term

  • harris tapper

Kowtow

8 branded search terms

  • kowtow apron dress
  • kowtow archive sale
  • kowtow clothing
  • kowtow dress
  • kowtow sale
  • kowtow study dress
  • kowtow swing dress
  • kowtow wrap dress

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

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