Maggie Marilyn vs RUBY:Which is more popular by branded search in New Zealand?
In August 2026, RUBY had more branded searches than Maggie Marilyn among designer fashion labels in New Zealand. RUBY was estimated to have 8K branded searches compared to Maggie Marilyn’s 5.4K, and held a 10.4% Share of Search versus Maggie Marilyn’s 7%.
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Which is more popular in search, Maggie Marilyn or RUBY?
Compare New Zealand designer fashion labels for womenswear and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for RUBY, Maggie Marilyn. The figures are in the table below the chart.
View monthly share of search table
| Month | Karen Walker | Caitlin Crisp | Juliette Hogan | RUBY | Kowtow | Maggie Marilyn | Twenty-Seven Names | Zambesi | Kate Sylvester | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 11.3% | 11.7% | 14.7% | 9.4% | 6.2% | 3.9% | 4.3% | 4.1% | 0.35% |
| Nov 2025 | 40.4% | 11.2% | 9.7% | 14.1% | 9% | 5.3% | 3% | 3.4% | 3.5% | 0.32% |
| Dec 2025 | 43.4% | 9.7% | 8.2% | 14.7% | 8.1% | 5.4% | 3.5% | 3.5% | 3.3% | 0.29% |
| Jan 2026 | 37.7% | 9.2% | 9.7% | 14.4% | 9.2% | 5.9% | 5.6% | 4.1% | 3.7% | 0.32% |
| Feb 2026 | 34.6% | 10.2% | 10.8% | 13% | 9.7% | 6.9% | 5.2% | 4.4% | 5% | 0.35% |
| Mar 2026 | 44.1% | 8.1% | 8.7% | 12.5% | 9.6% | 7% | 2.9% | 3.8% | 3.1% | 0.31% |
| Apr 2026 | 42.4% | 8.7% | 9% | 11.4% | 11.7% | 6.3% | 2.6% | 4.1% | 3.4% | 0.32% |
| May 2026 | 43.4% | 7.8% | 9.8% | 11.9% | 9.8% | 5.7% | 3.4% | 4.3% | 3.7% | 0.36% |
| Jun 2026 | 41.9% | 8% | 8.5% | 12.5% | 10.4% | 6.9% | 4.2% | 4% | 3.4% | 0.38% |
| Jul 2026 | 42.8% | 6.5% | 10.2% | 12% | 10% | 6.5% | 3.3% | 3.4% | 5.1% | 0.26% |
| Aug 2026 | 35% | 15.3% | 13.5% | 10.4% | 7.4% | 7% | 4.4% | 4% | 2.8% | 0.24% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Maggie Marilyn and RUBY comparison changed over the last 12 months?
3 findings
- RUBY was ahead of Maggie Marilyn in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maggie Marilyn’s estimated Share of Search among designer fashion labels in New Zealand moved from 6.2% to 7%, and its estimated monthly branded searches moved from 4.5K to 5.4K.
- Across the 11 months ending August 2026, RUBY’s estimated Share of Search among designer fashion labels in New Zealand moved from 14.7% to 10.4%, and its estimated monthly branded searches moved from 10.7K to 8K.
How did search popularity change for New Zealand designer fashion labels in August 2026?
3 changes
In August 2026, Caitlin Crisp overtook Maggie Marilyn to rank 2nd among designer fashion labels in New Zealand, at 15.3%.
In August 2026, RUBY lost estimated Share of Search among designer fashion labels in New Zealand, from 12% to 10.4%.
Estimated monthly branded searches for Maggie Marilyn in New Zealand rose 19.5% over 11 measured months, from 4.5K to 5.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Maggie Marilyn’s and RUBY’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maggie Marilyn
11 branded search terms
- maggie marilyn
- maggie marilyn dress
- maggie marilyn near me
- maggie marilyn new zealand
- maggie marilyn nz
- maggie marilyn online
- maggie marilyn puffer
- maggie marilyn sale
- maggie marilyn stockists
- maggiemarilyn
- maggiemarilyn com
RUBY
6 branded search terms
- ruby clothing
- ruby dress
- ruby nz
- ruby nz clothing
- ruby sale
- rubynz
Put your own brand in this comparison
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