Maggie Marilyn vs Yu Mei:Which is more popular?
In September 2026, Maggie Marilyn had more branded searches than Yu Mei among designer fashion labels in New Zealand. Maggie Marilyn had about 3,760 branded searches, while Yu Mei had 2,990. Maggie Marilyn made up 6.2% of all designer fashion label searches we track, and Yu Mei accounted for 5%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Maggie Marilyn appeared in three of the five answers and Yu Mei in two. Maggie Marilyn was mentioned before Yu Mei in every answer that named either.
Who do people search for more?
Maggie Marilyn, about 26% more searches than Yu Mei
Who does AI mention more?
Maggie Marilyn, mentioned in 3 of 5 answers, Yu Mei in 2
Who does AI recommend more?
Maggie Marilyn, named ahead of Yu Mei in 3 of 3 answers
Follow Maggie Marilyn vs Yu Mei and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Maggie Marilyn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yu Mei was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Maggie Marilyn was listed before Yu Mei in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Juliette Hogan1st
Kowtow2nd
Harris Tapper3rd
Zambesi4th
Karen Walker5th
Paris Georgia6th- Maggie Marilyn7th
RUBY8th
Marle9th- +1 more
Yu Mei11th- +4 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Marle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which New Zealand designer fashion label should I buy in New Zealand?”
Asked ChatGPT
“What are the best New Zealand designer fashion label brands in New Zealand?”
Asked ChatGPT
“What's the best New Zealand designer fashion label in New Zealand for womenswear?”
Searched Google, AI Overview
“designer clothing nz”
Searched Google, AI Overview
“nz fashion brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Maggie Marilyn or Yu Mei more popular in search?
This chart shows how often people search Google for Maggie Marilyn and Yu Mei by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.
Share of searches by month for Maggie Marilyn, Yu Mei. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karen Walker | Juliette Hogan | Deadly Ponies | Caitlin Crisp | Maggie Marilyn | Yu Mei | Harris Tapper | RUBY | Kowtow | Twenty-Seven Names | Zambesi | Kate Sylvester | Paris Georgia | Marle | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.5% | 10.9% | 11% | 5.7% | 4.6% | 5.5% | 5.5% | 3.6% | 4% | 3.2% | 3.6% | 2.4% | 1.9% | 0.38% |
| Nov 2025 | 31.1% | 9.4% | 12.9% | 10.7% | 4.6% | 4.4% | 5.4% | 4.8% | 3.3% | 3.2% | 2.6% | 2.9% | 2.9% | 1.3% | 0.35% |
| Dec 2025 | 33.6% | 8.2% | 13.8% | 9.3% | 4.9% | 7% | 3.2% | 4.8% | 3.2% | 3.5% | 2.8% | 2.6% | 1.7% | 1.2% | 0.32% |
| Jan 2026 | 29.9% | 9.4% | 12.6% | 8.6% | 5.5% | 6.3% | 3.5% | 4.9% | 3.5% | 5.6% | 3.2% | 3.1% | 2.3% | 1.5% | 0.35% |
| Feb 2026 | 27.2% | 10.4% | 11.4% | 9.5% | 6.1% | 5.5% | 4.7% | 4.5% | 3.1% | 5.1% | 3.4% | 4.3% | 2.6% | 2% | 0.37% |
| Mar 2026 | 33.4% | 8.7% | 11.8% | 8.1% | 6.4% | 4.8% | 6.1% | 3.9% | 3.1% | 2.9% | 2.9% | 2.8% | 2.2% | 2.6% | 0.33% |
| Apr 2026 | 31.1% | 9.6% | 13.4% | 8.9% | 5.9% | 4.5% | 3.8% | 3.9% | 5% | 2.8% | 3.3% | 3% | 2% | 2.4% | 0.36% |
| May 2026 | 30.4% | 9.2% | 15.9% | 7.2% | 4.7% | 5.4% | 5.5% | 3.3% | 3.3% | 3.3% | 3.2% | 2.9% | 2.5% | 2.8% | 0.35% |
| Jun 2026 | 32.2% | 8.2% | 14.2% | 7.6% | 6.3% | 5.7% | 4.7% | 3.8% | 3.9% | 4.3% | 2.9% | 2.6% | 1.6% | 1.9% | 0.39% |
| Jul 2026 | 32.1% | 9.7% | 13.5% | 6.1% | 6% | 4.7% | 5.7% | 3.8% | 3.8% | 3.3% | 2.4% | 4.3% | 2.5% | 1.8% | 0.28% |
| Aug 2026 | 26.6% | 12.1% | 11.6% | 13.8% | 6.2% | 5.6% | 4.8% | 3% | 2.8% | 4.2% | 2.8% | 2.2% | 1.7% | 2.5% | 0.25% |
| Sep 2026 | 27.9% | 12.4% | 11.8% | 9.8% | 6.2% | 5% | 4.8% | 4% | 3.7% | 3.5% | 3% | 2.8% | 2.7% | 2.1% | 0.32% |
How has the Maggie Marilyn and Yu Mei comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Yu Mei took it in December 2025, Maggie Marilyn took it in February 2026, Yu Mei took it in May 2026, Maggie Marilyn took it in June 2026.
- Across the 12 months ending September 2026, Maggie Marilyn’s share of searches among designer fashion labels in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches held steady at 3.8K.
- Across the 12 months ending September 2026, Yu Mei’s share of searches among designer fashion labels in New Zealand moved from 4.6% to 5%, and its estimated monthly branded searches held steady at 3K.
How did search popularity change for New Zealand designer fashion labels in September 2026?
1 change
In September 2026, Yu Mei lost share of searches among designer fashion labels in New Zealand, from 5.6% to 5%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Maggie Marilyn’s and Yu Mei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maggie Marilyn
5 branded search terms
- maggie marilyn
- maggie marilyn dress
- maggie marilyn puffer
- maggie marilyn sale
- maggiemarilyn
Yu Mei
2 branded search terms
- yu mei
- yumei
Other head-to-heads among designer fashion labels
- Karen Walker vs Juliette Hogan: compare popularity
- Karen Walker vs Deadly Ponies: compare popularity
Karen Walker vs Caitlin Crisp: compare popularity- Karen Walker vs Maggie Marilyn: compare popularity
- Juliette Hogan vs Deadly Ponies: compare popularity
- Juliette Hogan vs Caitlin Crisp: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.