Brandwave

How popular isDeadly Ponies in search?

In August 2026, there were an estimated 13.4K branded searches for Deadly Ponies in New Zealand which is up 25.1% over the last 11 months. Deadly Ponies holds 26.2% estimated Share of Search among New Zealand designer handbag labels and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Status Anxiety29.7%
  2. Saben29.3%
  3. Deadly Ponies26.2%
  4. Yu Mei11.3%
  5. Mimco3.5%
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Which designer handbag labels compete with Deadly Ponies?

Deadly Ponies against designer handbag labels in New Zealand, by month

Share of Search by month for Status Anxiety, Saben, Deadly Ponies, Yu Mei, Mimco. The figures are in the table below the chart.

View monthly share of search table
MonthStatus AnxietySabenDeadly PoniesYu MeiMimco
Oct 202531.7%31.2%23%9.9%4.3%
Nov 202532.6%34.2%22.4%7.5%3.4%
Dec 202533.2%24.1%24.1%14.9%3.7%
Jan 202630.1%27.1%26.4%12.2%4.1%
Feb 202626.8%31.4%26.7%11.1%4.1%
Mar 202630.9%27.8%27%10.7%3.7%
Apr 202629.1%27.7%29.1%9.8%4.2%
May 202625.1%32.5%28.7%9.9%3.8%
Jun 202630.1%32.4%24.2%9.8%3.6%
Jul 202628.9%28.2%28.6%10.3%4.1%
Aug 202629.7%29.3%26.2%11.3%3.5%
Sep 2026—————

  1. 1.Status Anxiety

    29.7%

    held 1st · 15.2K estimated branded searches · +18.8% vs prior month · +0.9 points

  2. 2.Saben

    29.3%

    moved from 3rd to 2nd · 14.9K estimated branded searches · +19.7% vs prior month · +1.1 points

  3. 3.Deadly Ponies

    26.2%

    moved from 2nd to 3rd · 13.4K estimated branded searches · +5.8% vs prior month · -2.3 points

  4. 4.Yu Mei

    11.3%

    held 4th · 5.8K estimated branded searches · +25.5% vs prior month · +0.9 points

  5. 5.Mimco

    3.5%

    held 5th · 1.8K estimated branded searches · -0.56% vs prior month · -0.6 points

Compare search popularity between Deadly Ponies and its closest rivals

How has branded search demand for Deadly Ponies changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Deadly Ponies in New Zealand rose from 10.7K to 13.4K.
  • Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand increased from 23% to 26.2%.
  • Across the 11 months ending August 2026, Deadly Ponies’ estimated Share of Search among designer handbag labels in New Zealand peaked at 29.1% in April 2026 and was lowest at 22.4% in November 2025.

How did search popularity change for New Zealand designer handbag labels in August 2026?

  1. In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.

  2. In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.

  4. In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.

  5. In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

How is Deadly Ponies measured?

Brandwave collects information about searches that people make online using Deadly Ponies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • deadly ponies
  • deadly ponies bag
  • deadly ponies belt
  • deadly ponies britomart
  • deadly ponies card holder
  • deadly ponies crossbody bag
  • deadly ponies laptop bag
  • deadly ponies mr cinch
  • deadly ponies mr gator
  • deadly ponies mr leopard
  • deadly ponies mr minimese
  • deadly ponies mr siamese
  • deadly ponies near me
  • deadly ponies nz
  • deadly ponies online
  • deadly ponies sale
  • deadly ponies shoes
  • deadly ponies shop
  • deadly ponies stockist
  • deadly ponies tote
  • deadly ponies tote bag
  • deadlyponies
  • deadlyponies com
  • deadlyponies nz

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How the Brand Demand Index is measured

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