Deadly Ponies vs Twenty-Seven Names:Which is more popular?
In September 2026, Deadly Ponies had more branded searches than Twenty-Seven Names among designer fashion labels in New Zealand. Deadly Ponies had about 7,130 branded searches, while Twenty-Seven Names had 2,080. Deadly Ponies made up 11.8% of all designer fashion label searches we track, and Twenty-Seven Names accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Deadly Ponies appeared in two of the five answers and Twenty-Seven Names in one. Deadly Ponies was mentioned before Twenty-Seven Names in every answer that named either.
Who do people search for more?
Deadly Ponies, about 3 searches for every 1 for Twenty-Seven Names
Who does AI mention more?
Deadly Ponies, mentioned in 2 of 5 answers, Twenty-Seven Names in 1
Who does AI recommend more?
Deadly Ponies, named ahead of Twenty-Seven Names in 2 of 2 answers
Follow Deadly Ponies vs Twenty-Seven Names and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Deadly Ponies was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Twenty-Seven Names was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Deadly Ponies was listed before Twenty-Seven Names in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Juliette Hogan1st
Kowtow2nd
Harris Tapper3rd
Zambesi4th
Karen Walker5th
Paris Georgia6th
Maggie Marilyn7th
RUBY8th
Marle9th- +2 more
Twenty-Seven Names12th- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Juliette Hogan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Harris Tapper4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kowtow4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Karen Walker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggie Marilyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Deadly Ponies2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yu Mei2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Zambesi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Paris Georgia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Twenty-Seven Names1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which New Zealand designer fashion label should I buy in New Zealand?”
Asked ChatGPT
“What are the best New Zealand designer fashion label brands in New Zealand?”
Asked ChatGPT
“What's the best New Zealand designer fashion label in New Zealand for womenswear?”
Searched Google, AI Overview
“designer clothing nz”
Searched Google, AI Overview
“nz fashion brand”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deadly Ponies or Twenty-Seven Names more popular in search?
This chart shows how often people search Google for Deadly Ponies and Twenty-Seven Names by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in New Zealand.
Share of searches by month for Deadly Ponies, Twenty-Seven Names. The figures are in the table below the chart.
View monthly share of searches table
| Month | Karen Walker | Juliette Hogan | Deadly Ponies | Caitlin Crisp | Maggie Marilyn | Yu Mei | Harris Tapper | RUBY | Kowtow | Twenty-Seven Names | Zambesi | Kate Sylvester | Paris Georgia | Marle | Ingrid Starnes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 11.5% | 10.9% | 11% | 5.7% | 4.6% | 5.5% | 5.5% | 3.6% | 4% | 3.2% | 3.6% | 2.4% | 1.9% | 0.38% |
| Nov 2025 | 31.1% | 9.4% | 12.9% | 10.7% | 4.6% | 4.4% | 5.4% | 4.8% | 3.3% | 3.2% | 2.6% | 2.9% | 2.9% | 1.3% | 0.35% |
| Dec 2025 | 33.6% | 8.2% | 13.8% | 9.3% | 4.9% | 7% | 3.2% | 4.8% | 3.2% | 3.5% | 2.8% | 2.6% | 1.7% | 1.2% | 0.32% |
| Jan 2026 | 29.9% | 9.4% | 12.6% | 8.6% | 5.5% | 6.3% | 3.5% | 4.9% | 3.5% | 5.6% | 3.2% | 3.1% | 2.3% | 1.5% | 0.35% |
| Feb 2026 | 27.2% | 10.4% | 11.4% | 9.5% | 6.1% | 5.5% | 4.7% | 4.5% | 3.1% | 5.1% | 3.4% | 4.3% | 2.6% | 2% | 0.37% |
| Mar 2026 | 33.4% | 8.7% | 11.8% | 8.1% | 6.4% | 4.8% | 6.1% | 3.9% | 3.1% | 2.9% | 2.9% | 2.8% | 2.2% | 2.6% | 0.33% |
| Apr 2026 | 31.1% | 9.6% | 13.4% | 8.9% | 5.9% | 4.5% | 3.8% | 3.9% | 5% | 2.8% | 3.3% | 3% | 2% | 2.4% | 0.36% |
| May 2026 | 30.4% | 9.2% | 15.9% | 7.2% | 4.7% | 5.4% | 5.5% | 3.3% | 3.3% | 3.3% | 3.2% | 2.9% | 2.5% | 2.8% | 0.35% |
| Jun 2026 | 32.2% | 8.2% | 14.2% | 7.6% | 6.3% | 5.7% | 4.7% | 3.8% | 3.9% | 4.3% | 2.9% | 2.6% | 1.6% | 1.9% | 0.39% |
| Jul 2026 | 32.1% | 9.7% | 13.5% | 6.1% | 6% | 4.7% | 5.7% | 3.8% | 3.8% | 3.3% | 2.4% | 4.3% | 2.5% | 1.8% | 0.28% |
| Aug 2026 | 26.6% | 12.1% | 11.6% | 13.8% | 6.2% | 5.6% | 4.8% | 3% | 2.8% | 4.2% | 2.8% | 2.2% | 1.7% | 2.5% | 0.25% |
| Sep 2026 | 27.9% | 12.4% | 11.8% | 9.8% | 6.2% | 5% | 4.8% | 4% | 3.7% | 3.5% | 3% | 2.8% | 2.7% | 2.1% | 0.32% |
How has the Deadly Ponies and Twenty-Seven Names comparison changed over the last 12 months?
3 findings
- Deadly Ponies was ahead of Twenty-Seven Names in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among designer fashion labels in New Zealand moved from 10.9% to 11.8%, and its estimated monthly branded searches held steady at 7.1K.
- Across the 12 months ending September 2026, Twenty-Seven Names’ share of searches among designer fashion labels in New Zealand moved from 4% to 3.5%, and its estimated monthly branded searches moved from 2.6K to 2.1K.
How did search popularity change for New Zealand designer fashion labels in September 2026?
4 changes
In September 2026, RUBY overtook Twenty-Seven Names to rank 8th among designer fashion labels in New Zealand, with 4% of the searches.
In September 2026, Kowtow overtook Twenty-Seven Names to rank 9th among designer fashion labels in New Zealand, with 3.7% of the searches.
In September 2026, Twenty-Seven Names lost share of searches among designer fashion labels in New Zealand, from 4.2% to 3.5%.
In September 2026, Deadly Ponies rose from 4th to 3rd among designer fashion labels in New Zealand.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Deadly Ponies’ and Twenty-Seven Names’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deadly Ponies
6 branded search terms
- deadly ponies
- deadly ponies belt
- deadly ponies britomart
- deadly ponies sale
- deadly ponies shoes
- deadlyponies
Twenty-Seven Names
5 branded search terms
- twenty seven names
- twenty seven names dress
- twenty seven names sale
- twentysevennames
- twentysevennames sale
Other head-to-heads among designer fashion labels
- Karen Walker vs Juliette Hogan: compare popularity
- Karen Walker vs Deadly Ponies: compare popularity
Karen Walker vs Caitlin Crisp: compare popularity- Karen Walker vs Maggie Marilyn: compare popularity
- Juliette Hogan vs Deadly Ponies: compare popularity
- Juliette Hogan vs Caitlin Crisp: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.