Crossbody purse brands in New Zealand:Which are most popular?
In September 2026, Coach was the most searched crossbody purse brand in New Zealand, accounting for 39.5% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Status Anxiety was mentioned most often, in three of the four answers. Status Anxiety was recommended most often, coming first in two out of three responses that gave a list.
CoachShare of searches 39.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Deadly PoniesShare of searches 15.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
SabenShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
Status AnxietyShare of searches 11.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Kate SpadeShare of searches 10.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Follow crossbody purse brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top crossbody purse brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Status Anxiety was mentioned most often, in three of the four answers. Status Anxiety was recommended most often, coming first in two out of three answers that gave a list. Saben was second, and Deadly Ponies was third. Kate Spade, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crossbody purse brands
4 answers
Asked ChatGPT
“Which crossbody purse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crossbody purse brands in New Zealand?”
Asked ChatGPT
“What's the best crossbody purse brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“small shoulder bag”
Searched Google, AI Overview
“crossbody bag nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which crossbody purse brands do people search for most?
This chart shows how often people search Google for each crossbody purse brand by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Coach, Deadly Ponies, Saben, Status Anxiety, Kate Spade, Michael Kors. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Deadly Ponies | Saben | Status Anxiety | Kate Spade | Michael Kors |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 17.6% | 20.2% | 15.3% | 12.2% | 10.2% |
| Nov 2025 | 20.8% | 18.2% | 23.9% | 15.9% | 12.6% | 8.7% |
| Dec 2025 | 30.5% | 17.6% | 13.4% | 15.4% | 12.7% | 10.4% |
| Jan 2026 | 32.2% | 18.9% | 14.6% | 13.4% | 12.1% | 9% |
| Feb 2026 | 27.3% | 19.3% | 17.8% | 13.8% | 12.6% | 9.1% |
| Mar 2026 | 29.4% | 20.7% | 15.7% | 14.9% | 11.1% | 8.1% |
| Apr 2026 | 35.5% | 20.5% | 12.9% | 12.1% | 11.1% | 7.9% |
| May 2026 | 31.1% | 21.7% | 16.8% | 10.7% | 10.9% | 8.8% |
| Jun 2026 | 38.4% | 15.1% | 16.1% | 13% | 10% | 7.3% |
| Jul 2026 | 43.6% | 16.8% | 11.1% | 10% | 10.5% | 8.1% |
| Aug 2026 | 41.4% | 16.2% | 12.8% | 11.5% | 10.4% | 7.8% |
| Sep 2026 | 39.5% | 15.6% | 14.3% | 11.3% | 10.6% | 8.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.5% | 18.1K | -18.5% | -1.9 points | |
| 2, held 2nd | 15.6% | 7.1K | -18% | -0.7 points | |
| 3, held 3rd | 14.3% | 6.5K | -4.2% | +1.5 points | |
| 4, held 4th | 11.3% | 5.2K | -15.9% | -0.2 points | |
| 5, held 5th | 10.6% | 4.9K | -13.1% | +0.2 points | |
| 6, held 6th | 8.8% | 4K | -3.4% | +1 points |
1.
Coach39.5%
Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.
15.6%
Held 2nd. 7.1K estimated branded searches, -18% vs prior month. Share -0.7 points.
3.
Saben14.3%
Held 3rd. 6.5K estimated branded searches, -4.2% vs prior month. Share +1.5 points.
11.3%
Held 4th. 5.2K estimated branded searches, -15.9% vs prior month. Share -0.2 points.
10.6%
Held 5th. 4.9K estimated branded searches, -13.1% vs prior month. Share +0.2 points.
8.8%
Held 6th. 4K estimated branded searches, -3.4% vs prior month. Share +1 points.
Which brand is most popular in search among crossbody purse brands in New Zealand?
6 brands
In September 2026, Coach was the most searched among crossbody purse brands in New Zealand, with an estimated 18.1K branded searches, 39.5% of all searches for the six we track. Deadly Ponies is in 2nd place, 23.9 percentage points behind at 15.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Coach | 24.6% → 39.5% | 43.6%Jul 2026 | 20.8%Nov 2025 | 1st |
| Deadly Ponies | 17.6% → 15.6% | 21.7%May 2026 | 15.1%Jun 2026 | 3rd → 2nd |
| Saben | 20.2% → 14.3% | 23.9%Nov 2025 | 11.1%Jul 2026 | 2nd → 3rd |
| Status Anxiety | 15.3% → 11.3% | 15.9%Nov 2025 | 10%Jul 2026 | 4th |
| Kate Spade | 12.2% → 10.6% | 12.7%Dec 2025 | 10%Jun 2026 | 5th |
| Michael Kors | 10.2% → 8.8% | 10.4%Dec 2025 | 7.3%Jun 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand increased from 24.6% to 39.5%.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand decreased from 17.6% to 15.6%.
- Across the 12 months ending September 2026, Saben’s share of searches among crossbody purse brands in New Zealand decreased from 20.2% to 14.3%.
- Across the 12 months ending September 2026, Status Anxiety’s share of searches among crossbody purse brands in New Zealand decreased from 15.3% to 11.3%.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand decreased from 12.2% to 10.6%.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands in New Zealand decreased from 10.2% to 8.8%.
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand peaked at 43.6% in July 2026 and was lowest at 20.8% in November 2025.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand peaked at 21.7% in May 2026 and was lowest at 15.1% in June 2026.
- Across the 12 months ending September 2026, Saben’s share of searches among crossbody purse brands in New Zealand peaked at 23.9% in November 2025 and was lowest at 11.1% in July 2026.
- Across the 12 months ending September 2026, Status Anxiety’s share of searches among crossbody purse brands in New Zealand peaked at 15.9% in November 2025 and was lowest at 10% in July 2026.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among crossbody purse brands in New Zealand peaked at 12.7% in December 2025 and was lowest at 10% in June 2026.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands in New Zealand peaked at 10.4% in December 2025 and was lowest at 7.3% in June 2026.
- Across the 12 months ending September 2026, Deadly Ponies rose from 3rd to 2nd among crossbody purse brands in New Zealand.
- Across the 12 months ending September 2026, Saben fell from 2nd to 3rd among crossbody purse brands in New Zealand.
How did search popularity change for New Zealand crossbody purse brands in September 2026?
5 changes
In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.
In September 2026, Michael Kors gained share of searches among crossbody purse brands in New Zealand, from 7.8% to 8.8%.
In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.
In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.
Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.
Compare popularity between leading brands
- Coach vs Deadly Ponies: compare popularity
- Coach vs Saben: compare popularity
- Coach vs Status Anxiety: compare popularity
- Coach vs Kate Spade: compare popularity
- Deadly Ponies vs Saben: compare popularity
- Deadly Ponies vs Status Anxiety: compare popularity
- Deadly Ponies vs Kate Spade: compare popularity
- Saben vs Status Anxiety: compare popularity
- Saben vs Kate Spade: compare popularity
- Status Anxiety vs Kate Spade: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.