Brandwave

How popular isCoach?

In September 2026, people searched for Coach by name about 25,300 times in New Zealand, a 68.4% increase from the previous year. These searches made up 39.5% of all New Zealand crossbody purse brand searches, placing Coach first out of six brands. When we asked both ChatGPT and Google AI Overviews about crossbody purse brands, Coach appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Coach is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. CoachShare of searches 39.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Deadly PoniesShare of searches 15.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. SabenShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Status AnxietyShare of searches 11.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Kate SpadeShare of searches 10.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Coach was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Coach is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Status Anxiety1st
  2. Saben2nd
  3. Deadly Ponies3rd
  4. Coach4th
  5. Kate Spade–
  6. Michael Kors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crossbody purse brands

4 answers

  • Asked ChatGPT

    “Which crossbody purse brand should I buy in New Zealand?”

    1. 1Status Anxiety
    2. 2Saben

  • Asked ChatGPT

    “What are the best crossbody purse brands in New Zealand?”

    1. 1Saben
    2. 2Status Anxiety
    3. 3Deadly Ponies
    4. 4Coach

  • Asked ChatGPT

    “What's the best crossbody purse brand in New Zealand for everyday carrying?”

    1. 1Status Anxiety
    2. 2Deadly Ponies

  • Searched Google, AI Overview

    “small shoulder bag”

    1. 1Coach

  • Searched Google, AI Overview

    “crossbody bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which crossbody purse brands compete with Coach?

Coach against crossbody purse brands in New Zealand, by month

Share of searches by month for Coach, Deadly Ponies, Saben, Status Anxiety, Kate Spade, Michael Kors. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachDeadly PoniesSabenStatus AnxietyKate SpadeMichael Kors
Oct 202524.6%17.6%20.2%15.3%12.2%10.2%
Nov 202520.8%18.2%23.9%15.9%12.6%8.7%
Dec 202530.5%17.6%13.4%15.4%12.7%10.4%
Jan 202632.2%18.9%14.6%13.4%12.1%9%
Feb 202627.3%19.3%17.8%13.8%12.6%9.1%
Mar 202629.4%20.7%15.7%14.9%11.1%8.1%
Apr 202635.5%20.5%12.9%12.1%11.1%7.9%
May 202631.1%21.7%16.8%10.7%10.9%8.8%
Jun 202638.4%15.1%16.1%13%10%7.3%
Jul 202643.6%16.8%11.1%10%10.5%8.1%
Aug 202641.4%16.2%12.8%11.5%10.4%7.8%
Sep 202639.5%15.6%14.3%11.3%10.6%8.8%

  1. 1.Coach

    39.5%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  2. 2.Deadly Ponies

    15.6%

    Held 2nd. 7.1K estimated branded searches, -18% vs prior month. Share -0.7 points.

  3. 3.Saben

    14.3%

    Held 3rd. 6.5K estimated branded searches, -4.2% vs prior month. Share +1.5 points.

  4. 4.Status Anxiety

    11.3%

    Held 4th. 5.2K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  5. 5.Kate Spade

    10.6%

    Held 5th. 4.9K estimated branded searches, -13.1% vs prior month. Share +0.2 points.

  6. 6.Michael Kors

    8.8%

    Held 6th. 4K estimated branded searches, -3.4% vs prior month. Share +1 points.

Compare popularity between Coach and its closest rivals

Every comparison with Coach

9 comparisons

How has branded search demand for Coach changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Coach in New Zealand rose from 15K to 25.3K.
  • Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand increased from 24.6% to 39.5%.
  • Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand peaked at 43.6% in July 2026 and was lowest at 20.8% in November 2025.

How did search popularity change for New Zealand crossbody purse brands in September 2026?

5 changes

  1. In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.

  2. In September 2026, Michael Kors gained share of searches among crossbody purse brands in New Zealand, from 7.8% to 8.8%.

  3. In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.

  4. In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.

  5. Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.

How are Coach’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Coach’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coach bag
  • coach cross bag
  • coach handbag
  • coach shoulder bag
  • coach tabby bag
  • coach tote
  • coach tote bag
  • coach wallet

How the Brand Demand Index is measured

Who owns Coach?

Coach is owned by Tapestry. Brandwave also tracks Kate Spade, owned by the same company, in New Zealand.

Do you work for Coach? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Coach compete?

Coach is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handbag brands2nd of 1019.8%Show ranking
Crossbody purse brands1st of 639.5%Shown above
Creator with pink hair and a pink jacket

Is Coach your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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