Coach vs Saben:Which is more popular?
In September 2026, Coach had more branded searches than Saben among crossbody purse brands in New Zealand. Coach had about 18,100 branded searches, while Saben had 6,550. Coach made up 39.5% of all crossbody purse brand searches we track, and Saben accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Coach and Saben each appeared in two of the four answers. Saben was mentioned before Coach in every answer that named either.
Who do people search for more?
Coach, about 3 searches for every 1 for Saben
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Saben, named ahead of Coach in 2 of 2 answers
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Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Coach was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Saben was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saben was listed before Coach in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crossbody purse brands
4 answers
Asked ChatGPT
“Which crossbody purse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crossbody purse brands in New Zealand?”
Asked ChatGPT
“What's the best crossbody purse brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“small shoulder bag”
Searched Google, AI Overview
“crossbody bag nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coach or Saben more popular in search?
This chart shows how often people search Google for Coach and Saben by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Coach, Saben. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Deadly Ponies | Saben | Status Anxiety | Kate Spade | Michael Kors |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 17.6% | 20.2% | 15.3% | 12.2% | 10.2% |
| Nov 2025 | 20.8% | 18.2% | 23.9% | 15.9% | 12.6% | 8.7% |
| Dec 2025 | 30.5% | 17.6% | 13.4% | 15.4% | 12.7% | 10.4% |
| Jan 2026 | 32.2% | 18.9% | 14.6% | 13.4% | 12.1% | 9% |
| Feb 2026 | 27.3% | 19.3% | 17.8% | 13.8% | 12.6% | 9.1% |
| Mar 2026 | 29.4% | 20.7% | 15.7% | 14.9% | 11.1% | 8.1% |
| Apr 2026 | 35.5% | 20.5% | 12.9% | 12.1% | 11.1% | 7.9% |
| May 2026 | 31.1% | 21.7% | 16.8% | 10.7% | 10.9% | 8.8% |
| Jun 2026 | 38.4% | 15.1% | 16.1% | 13% | 10% | 7.3% |
| Jul 2026 | 43.6% | 16.8% | 11.1% | 10% | 10.5% | 8.1% |
| Aug 2026 | 41.4% | 16.2% | 12.8% | 11.5% | 10.4% | 7.8% |
| Sep 2026 | 39.5% | 15.6% | 14.3% | 11.3% | 10.6% | 8.8% |
How has the Coach and Saben comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Saben took it in November 2025, Coach took it in December 2025.
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand moved from 24.6% to 39.5%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 12 months ending September 2026, Saben’s share of searches among crossbody purse brands in New Zealand moved from 20.2% to 14.3%, and its estimated monthly branded searches moved from 8.1K to 6.5K.
How did search popularity change for New Zealand crossbody purse brands in September 2026?
2 changes
In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.
In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Coach’s and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among crossbody purse brands
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