Deadly Ponies vs Saben:Which is more popular?
In September 2026, Deadly Ponies had more branded searches than Saben among crossbody purse brands in New Zealand. Deadly Ponies had about 7,130 branded searches, while Saben had 6,550. Deadly Ponies made up 15.6% of all crossbody purse brand searches we track, and Saben accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Deadly Ponies and Saben each appeared in two of the four answers. Saben was mentioned before Deadly Ponies in two out of three answers.
Who do people search for more?
Deadly Ponies, about 9% more searches than Saben
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Saben, named ahead of Deadly Ponies in 2 of 3 answers
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Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Deadly Ponies and Saben were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saben was listed before Deadly Ponies in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crossbody purse brands
4 answers
Asked ChatGPT
“Which crossbody purse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crossbody purse brands in New Zealand?”
Asked ChatGPT
“What's the best crossbody purse brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“small shoulder bag”
Searched Google, AI Overview
“crossbody bag nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Deadly Ponies or Saben more popular in search?
This chart shows how often people search Google for Deadly Ponies and Saben by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Deadly Ponies, Saben. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Deadly Ponies | Saben | Status Anxiety | Kate Spade | Michael Kors |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 17.6% | 20.2% | 15.3% | 12.2% | 10.2% |
| Nov 2025 | 20.8% | 18.2% | 23.9% | 15.9% | 12.6% | 8.7% |
| Dec 2025 | 30.5% | 17.6% | 13.4% | 15.4% | 12.7% | 10.4% |
| Jan 2026 | 32.2% | 18.9% | 14.6% | 13.4% | 12.1% | 9% |
| Feb 2026 | 27.3% | 19.3% | 17.8% | 13.8% | 12.6% | 9.1% |
| Mar 2026 | 29.4% | 20.7% | 15.7% | 14.9% | 11.1% | 8.1% |
| Apr 2026 | 35.5% | 20.5% | 12.9% | 12.1% | 11.1% | 7.9% |
| May 2026 | 31.1% | 21.7% | 16.8% | 10.7% | 10.9% | 8.8% |
| Jun 2026 | 38.4% | 15.1% | 16.1% | 13% | 10% | 7.3% |
| Jul 2026 | 43.6% | 16.8% | 11.1% | 10% | 10.5% | 8.1% |
| Aug 2026 | 41.4% | 16.2% | 12.8% | 11.5% | 10.4% | 7.8% |
| Sep 2026 | 39.5% | 15.6% | 14.3% | 11.3% | 10.6% | 8.8% |
How has the Deadly Ponies and Saben comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Deadly Ponies took it in December 2025, Saben took it in June 2026, Deadly Ponies took it in July 2026.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand moved from 17.6% to 15.6%, and its estimated monthly branded searches held steady at 7.1K.
- Across the 12 months ending September 2026, Saben’s share of searches among crossbody purse brands in New Zealand moved from 20.2% to 14.3%, and its estimated monthly branded searches moved from 8.1K to 6.5K.
How did search popularity change for New Zealand crossbody purse brands in September 2026?
2 changes
In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.
In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Deadly Ponies’ and Saben’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deadly Ponies
6 branded search terms
- deadly ponies
- deadly ponies belt
- deadly ponies britomart
- deadly ponies sale
- deadly ponies shoes
- deadlyponies
Saben
14 branded search terms
- saben
- saben briefcase
- saben coco
- saben frankie
- saben matilda
- saben odile
- saben outlet
- saben parker
- saben parker briefcase
- saben rebe
- saben roma
- saben tilly
- saben tilly crossbody
- saben winona
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