Brandwave

Deadly Ponies vs Status Anxiety:Which is more popular?

In September 2026, Deadly Ponies had more branded searches than Status Anxiety among crossbody purse brands in New Zealand. Deadly Ponies had about 7,130 branded searches, while Status Anxiety had 5,170. Deadly Ponies made up 15.6% of all crossbody purse brand searches we track, and Status Anxiety accounted for 11.3%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Status Anxiety appeared in three of the four answers and Deadly Ponies in two. Status Anxiety was mentioned before Deadly Ponies in every answer.

Among crossbody purse brands in New Zealand in September 2026

Who do people search for more?

Deadly Ponies, about 38% more searches than Status Anxiety

Deadly Ponies 7.1K searchesStatus Anxiety 5.2K searches

Who does AI mention more?

Status Anxiety, mentioned in 3 of 4 answers, Deadly Ponies in 2

Status Anxiety in 3 of 4Deadly Ponies in 2 of 4

Who does AI recommend more?

Status Anxiety, named ahead of Deadly Ponies in every answer

Status Anxiety first in 3Deadly Ponies never first

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Status Anxiety was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Deadly Ponies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Status Anxiety was listed before Deadly Ponies in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Status Anxiety1st
  2. Saben2nd
  3. Deadly Ponies3rd
  4. Coach4th
  5. Kate Spade–
  6. Michael Kors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crossbody purse brands

4 answers

  • Asked ChatGPT

    “Which crossbody purse brand should I buy in New Zealand?”

    1. 1Status Anxiety
    2. 2Saben

  • Asked ChatGPT

    “What are the best crossbody purse brands in New Zealand?”

    1. 1Saben
    2. 2Status Anxiety
    3. 3Deadly Ponies
    4. 4Coach

  • Asked ChatGPT

    “What's the best crossbody purse brand in New Zealand for everyday carrying?”

    1. 1Status Anxiety
    2. 2Deadly Ponies

  • Searched Google, AI Overview

    “small shoulder bag”

    1. 1Coach

  • Searched Google, AI Overview

    “crossbody bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Deadly Ponies or Status Anxiety more popular in search?

This chart shows how often people search Google for Deadly Ponies and Status Anxiety by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.

Deadly Ponies and Status Anxiety among crossbody purse brands in New Zealand, by month

Share of searches by month for Deadly Ponies, Status Anxiety. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachDeadly PoniesSabenStatus AnxietyKate SpadeMichael Kors
Oct 202524.6%17.6%20.2%15.3%12.2%10.2%
Nov 202520.8%18.2%23.9%15.9%12.6%8.7%
Dec 202530.5%17.6%13.4%15.4%12.7%10.4%
Jan 202632.2%18.9%14.6%13.4%12.1%9%
Feb 202627.3%19.3%17.8%13.8%12.6%9.1%
Mar 202629.4%20.7%15.7%14.9%11.1%8.1%
Apr 202635.5%20.5%12.9%12.1%11.1%7.9%
May 202631.1%21.7%16.8%10.7%10.9%8.8%
Jun 202638.4%15.1%16.1%13%10%7.3%
Jul 202643.6%16.8%11.1%10%10.5%8.1%
Aug 202641.4%16.2%12.8%11.5%10.4%7.8%
Sep 202639.5%15.6%14.3%11.3%10.6%8.8%

How has the Deadly Ponies and Status Anxiety comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand crossbody purse brands in September 2026?

2 changes

  1. In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.

  2. Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Deadly Ponies’ and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Deadly Ponies

6 branded search terms

  • deadly ponies
  • deadly ponies belt
  • deadly ponies britomart
  • deadly ponies sale
  • deadly ponies shoes
  • deadlyponies

Status Anxiety

8 branded search terms

  • purse status anxiety
  • status anxiety
  • status anxiety belt
  • status anxiety plunder
  • status anxiety purse
  • status anxiety sale
  • status anxiety sunglasses
  • statusanxiety

How the Brand Demand Index is measured

Other head-to-heads among crossbody purse brands

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