Coach vs Deadly Ponies:Which is more popular?
In September 2026, Coach had more branded searches than Deadly Ponies among crossbody purse brands in New Zealand. Coach had about 18,100 branded searches, while Deadly Ponies had 7,130. Coach made up 39.5% of all crossbody purse brand searches we track, and Deadly Ponies accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about crossbody purse brands, Coach and Deadly Ponies each appeared in two of the four answers. Deadly Ponies was mentioned before Coach in every answer that named either.
Who do people search for more?
Coach, about 3 searches for every 1 for Deadly Ponies
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Deadly Ponies, named ahead of Coach in 2 of 2 answers
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Top crossbody purse brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Coach was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Deadly Ponies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Deadly Ponies was listed before Coach in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about crossbody purse brands
4 answers
Asked ChatGPT
“Which crossbody purse brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best crossbody purse brands in New Zealand?”
Asked ChatGPT
“What's the best crossbody purse brand in New Zealand for everyday carrying?”
Searched Google, AI Overview
“small shoulder bag”
Searched Google, AI Overview
“crossbody bag nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Coach or Deadly Ponies more popular in search?
This chart shows how often people search Google for Coach and Deadly Ponies by name. Each line represents a brand's share of searches for all six crossbody purse brands we track, month by month, from searches in New Zealand.
Share of searches by month for Coach, Deadly Ponies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Deadly Ponies | Saben | Status Anxiety | Kate Spade | Michael Kors |
|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 17.6% | 20.2% | 15.3% | 12.2% | 10.2% |
| Nov 2025 | 20.8% | 18.2% | 23.9% | 15.9% | 12.6% | 8.7% |
| Dec 2025 | 30.5% | 17.6% | 13.4% | 15.4% | 12.7% | 10.4% |
| Jan 2026 | 32.2% | 18.9% | 14.6% | 13.4% | 12.1% | 9% |
| Feb 2026 | 27.3% | 19.3% | 17.8% | 13.8% | 12.6% | 9.1% |
| Mar 2026 | 29.4% | 20.7% | 15.7% | 14.9% | 11.1% | 8.1% |
| Apr 2026 | 35.5% | 20.5% | 12.9% | 12.1% | 11.1% | 7.9% |
| May 2026 | 31.1% | 21.7% | 16.8% | 10.7% | 10.9% | 8.8% |
| Jun 2026 | 38.4% | 15.1% | 16.1% | 13% | 10% | 7.3% |
| Jul 2026 | 43.6% | 16.8% | 11.1% | 10% | 10.5% | 8.1% |
| Aug 2026 | 41.4% | 16.2% | 12.8% | 11.5% | 10.4% | 7.8% |
| Sep 2026 | 39.5% | 15.6% | 14.3% | 11.3% | 10.6% | 8.8% |
How has the Coach and Deadly Ponies comparison changed over the last 12 months?
3 findings
- Coach was ahead of Deadly Ponies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coach’s share of searches among crossbody purse brands in New Zealand moved from 24.6% to 39.5%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
- Across the 12 months ending September 2026, Deadly Ponies’ share of searches among crossbody purse brands in New Zealand moved from 17.6% to 15.6%, and its estimated monthly branded searches held steady at 7.1K.
How did search popularity change for New Zealand crossbody purse brands in September 2026?
2 changes
In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.
In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Coach’s and Deadly Ponies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
1 branded search term
- coach bag
Deadly Ponies
6 branded search terms
- deadly ponies
- deadly ponies belt
- deadly ponies britomart
- deadly ponies sale
- deadly ponies shoes
- deadlyponies
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