Brandwave

How popular isMichael Kors?

In September 2026, people searched for Michael Kors by name about 6,480 times in New Zealand, about the same as the previous year. These searches made up 8.8% of all New Zealand crossbody purse brand searches, placing Michael Kors sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about crossbody purse brands, Michael Kors did not appear in any of the answers.

Search and AI answers in September 2026

Michael Kors is the sixth most searched of 6 competitors and not listed in any AI answer.

  1. CoachShare of searches 39.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Deadly PoniesShare of searches 15.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. SabenShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  4. Status AnxietyShare of searches 11.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Michael KorsShare of searches 8.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top crossbody purse brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Michael Kors did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Status Anxiety1st
  2. Saben2nd
  3. Deadly Ponies3rd
  4. Coach4th
  5. Kate Spade–
  6. Michael Kors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Status Anxiety3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coach2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Deadly Ponies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kate Spade0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Michael Kors0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about crossbody purse brands

4 answers

  • Asked ChatGPT

    “Which crossbody purse brand should I buy in New Zealand?”

    1. 1Status Anxiety
    2. 2Saben

  • Asked ChatGPT

    “What are the best crossbody purse brands in New Zealand?”

    1. 1Saben
    2. 2Status Anxiety
    3. 3Deadly Ponies
    4. 4Coach

  • Asked ChatGPT

    “What's the best crossbody purse brand in New Zealand for everyday carrying?”

    1. 1Status Anxiety
    2. 2Deadly Ponies

  • Searched Google, AI Overview

    “small shoulder bag”

    1. 1Coach

  • Searched Google, AI Overview

    “crossbody bag nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which crossbody purse brands compete with Michael Kors?

Michael Kors against crossbody purse brands in New Zealand, by month

Share of searches by month for Coach, Deadly Ponies, Saben, Status Anxiety, Kate Spade, Michael Kors. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachDeadly PoniesSabenStatus AnxietyKate SpadeMichael Kors
Oct 202524.6%17.6%20.2%15.3%12.2%10.2%
Nov 202520.8%18.2%23.9%15.9%12.6%8.7%
Dec 202530.5%17.6%13.4%15.4%12.7%10.4%
Jan 202632.2%18.9%14.6%13.4%12.1%9%
Feb 202627.3%19.3%17.8%13.8%12.6%9.1%
Mar 202629.4%20.7%15.7%14.9%11.1%8.1%
Apr 202635.5%20.5%12.9%12.1%11.1%7.9%
May 202631.1%21.7%16.8%10.7%10.9%8.8%
Jun 202638.4%15.1%16.1%13%10%7.3%
Jul 202643.6%16.8%11.1%10%10.5%8.1%
Aug 202641.4%16.2%12.8%11.5%10.4%7.8%
Sep 202639.5%15.6%14.3%11.3%10.6%8.8%

  1. 1.Coach

    39.5%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.9 points.

  2. 2.Deadly Ponies

    15.6%

    Held 2nd. 7.1K estimated branded searches, -18% vs prior month. Share -0.7 points.

  3. 3.Saben

    14.3%

    Held 3rd. 6.5K estimated branded searches, -4.2% vs prior month. Share +1.5 points.

  4. 4.Status Anxiety

    11.3%

    Held 4th. 5.2K estimated branded searches, -15.9% vs prior month. Share -0.2 points.

  5. 5.Kate Spade

    10.6%

    Held 5th. 4.9K estimated branded searches, -13.1% vs prior month. Share +0.2 points.

  6. 6.Michael Kors

    8.8%

    Held 6th. 4K estimated branded searches, -3.4% vs prior month. Share +1 points.

Compare popularity between Michael Kors and its closest rivals

Every comparison with Michael Kors

9 comparisons

How has branded search demand for Michael Kors changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Michael Kors in New Zealand held steady, from 6.6K to 6.5K.
  • Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands in New Zealand decreased from 10.2% to 8.8%.
  • Across the 12 months ending September 2026, Michael Kors’ share of searches among crossbody purse brands in New Zealand peaked at 10.4% in December 2025 and was lowest at 7.3% in June 2026.

How did search popularity change for New Zealand crossbody purse brands in September 2026?

5 changes

  1. In September 2026, Saben gained share of searches among crossbody purse brands in New Zealand, from 12.8% to 14.3%.

  2. In September 2026, Michael Kors gained share of searches among crossbody purse brands in New Zealand, from 7.8% to 8.8%.

  3. In September 2026, Coach lost share of searches among crossbody purse brands in New Zealand, from 41.4% to 39.5%.

  4. In September 2026, Deadly Ponies lost share of searches among crossbody purse brands in New Zealand, from 16.2% to 15.6%.

  5. Estimated monthly branded searches for Status Anxiety in New Zealand fell 15.8% over 12 measured months, from 6.1K to 5.2K in September 2026.

How are Michael Kors’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Michael Kors’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • michael kors
  • michael kors bag
  • michael kors handbag
  • michael kors outfit
  • michael kors pocketbooks
  • michael kors sale
  • michael kors wonderlust
  • michaelkors
  • michaelkors bag
  • michaelkors ca
  • michaelkors handbag
  • michaelkors outlet
  • michaelkors tote
  • michaelkors wallet

Do you work for Michael Kors? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Michael Kors compete?

Michael Kors is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handbag brands8th of 105.1%Show ranking
Crossbody purse brands6th of 68.8%Shown above
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Is Michael Kors your brand?

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