Michael Kors vs Mimco:Which is more popular by branded search in New Zealand?
In August 2026, Michael Kors had more branded searches than Mimco among handbag brands in New Zealand. Michael Kors was estimated to have 10.6K branded searches compared to Mimco’s 1.8K, and held a 7.3% Share of Search versus Mimco’s 1.2%.
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Which is more popular in search, Michael Kors or Mimco?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Michael Kors, Mimco. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Michael Kors and Mimco comparison changed over the last 12 months?
3 findings
- Michael Kors was ahead of Mimco in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Michael Kors’ estimated Share of Search among handbag brands in New Zealand moved from 8.3% to 7.3%, and its estimated monthly branded searches moved from 10.4K to 10.6K.
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among handbag brands in New Zealand moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 2K to 1.8K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
Estimated monthly branded searches for Mimco in New Zealand fell 10.5% over 11 measured months, from 2K to 1.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Michael Kors’ and Mimco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michael Kors
22 branded search terms
- michael kors
- michael kors bag
- michael kors handbag
- michael kors jet set tote
- michael kors near me
- michael kors nz
- michael kors official site
- michael kors outfit
- michael kors outlet near me
- michael kors pocketbooks
- michael kors sale
- michael kors usa
- michael kors wonderlust
- michaelkors
- michaelkors bag
- michaelkors ca
- michaelkors com
- michaelkors handbag
- michaelkors nz
- michaelkors outlet
- michaelkors tote
- michaelkors wallet
Mimco
12 branded search terms
- mimco
- mimco bag
- mimco co nz
- mimco jewellery
- mimco leather bag
- mimco near me
- mimco nz
- mimco online
- mimco purse
- mimco shoes
- mimco tote
- mimco wallet
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.