How popular isMimco in search?
In August 2026, there were an estimated 1.8K branded searches for Mimco in New Zealand which is down 10.5% over the last 11 months. Mimco holds 1.2% estimated Share of Search among New Zealand handbag brands and is ranked 8th of 8 competitors for search popularity.
Louis Vuitton31.8%
Coach22.7%
Status Anxiety10.5%
Saben10.3%
Kate Spade8.1%
Longchamp7.9%
Michael Kors7.3%
Mimco1.2%
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Which handbag brands compete with Mimco?
Share of Search by month for Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors, Mimco. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 45.9K | -6.5% | -3.1 points | |
| 2, held 2nd | 22.7% | 32.9K | -2.4% | -1.2 points | |
| 3, held 3rd | 10.5% | 15.2K | +18.8% | +1.4 points | |
| 4, held 4th | 10.3% | 14.9K | +19.7% | +1.5 points | |
| 5, held 5th | 8.1% | 11.8K | +9.6% | +0.5 points | |
| 6, moved from 7th to 6th | 7.9% | 11.5K | +18% | +1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 7.3% | 10.6K | 0% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.2% | 1.8K | -0.56% | 0 points |
31.8%
held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.1 points
2.
Coach22.7%
held 2nd · 32.9K estimated branded searches · -2.4% vs prior month · -1.2 points
10.5%
held 3rd · 15.2K estimated branded searches · +18.8% vs prior month · +1.4 points
4.
Saben10.3%
held 4th · 14.9K estimated branded searches · +19.7% vs prior month · +1.5 points
8.1%
held 5th · 11.8K estimated branded searches · +9.6% vs prior month · +0.5 points
7.9%
moved from 7th to 6th · 11.5K estimated branded searches · +18% vs prior month · +1 points
7.3%
moved from 6th to 7th · 10.6K estimated branded searches · 0% vs prior month · -0.2 points
8.
Mimco1.2%
held 8th · 1.8K estimated branded searches · -0.56% vs prior month · 0 points
Compare search popularity between Mimco and its closest rivals
How has branded search demand for Mimco changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mimco in New Zealand fell from 2K to 1.8K.
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among handbag brands in New Zealand held steady, from 1.6% to 1.2%.
How did search popularity change for New Zealand handbag brands in August 2026?
6 changes
In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.
In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.
In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.
In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.
In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
Which designer handbag labels compete with Mimco?
Share of Search by month for Status Anxiety, Saben, Deadly Ponies, Yu Mei, Mimco. The figures are in the table below the chart.
View monthly share of search table
| Month | Status Anxiety | Saben | Deadly Ponies | Yu Mei | Mimco |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 31.2% | 23% | 9.9% | 4.3% |
| Nov 2025 | 32.6% | 34.2% | 22.4% | 7.5% | 3.4% |
| Dec 2025 | 33.2% | 24.1% | 24.1% | 14.9% | 3.7% |
| Jan 2026 | 30.1% | 27.1% | 26.4% | 12.2% | 4.1% |
| Feb 2026 | 26.8% | 31.4% | 26.7% | 11.1% | 4.1% |
| Mar 2026 | 30.9% | 27.8% | 27% | 10.7% | 3.7% |
| Apr 2026 | 29.1% | 27.7% | 29.1% | 9.8% | 4.2% |
| May 2026 | 25.1% | 32.5% | 28.7% | 9.9% | 3.8% |
| Jun 2026 | 30.1% | 32.4% | 24.2% | 9.8% | 3.6% |
| Jul 2026 | 28.9% | 28.2% | 28.6% | 10.3% | 4.1% |
| Aug 2026 | 29.7% | 29.3% | 26.2% | 11.3% | 3.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.7% | 15.2K | +18.8% | +0.9 points | |
| 2, moved from 3rd to 2nd | 29.3% | 14.9K | +19.7% | +1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.2% | 13.4K | +5.8% | -2.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.3% | 5.8K | +25.5% | +0.9 points | |
| 5, held 5th | 3.5% | 1.8K | -0.56% | -0.6 points |
29.7%
held 1st · 15.2K estimated branded searches · +18.8% vs prior month · +0.9 points
2.
Saben29.3%
moved from 3rd to 2nd · 14.9K estimated branded searches · +19.7% vs prior month · +1.1 points
26.2%
moved from 2nd to 3rd · 13.4K estimated branded searches · +5.8% vs prior month · -2.3 points
4.
Yu Mei11.3%
held 4th · 5.8K estimated branded searches · +25.5% vs prior month · +0.9 points
5.
Mimco3.5%
held 5th · 1.8K estimated branded searches · -0.56% vs prior month · -0.6 points
Compare search popularity between Mimco and its closest rivals
How has branded search demand for Mimco changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Mimco’s estimated Share of Search among designer handbag labels in New Zealand decreased from 4.3% to 3.5%.
How did search popularity change for New Zealand designer handbag labels in August 2026?
5 changes
In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.
In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.
In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.
In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.
In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.
How is Mimco measured?
Brandwave collects information about searches that people make online using Mimco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- mimco
- mimco bag
- mimco co nz
- mimco jewellery
- mimco leather bag
- mimco near me
- mimco nz
- mimco online
- mimco purse
- mimco shoes
- mimco tote
- mimco wallet
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Is Mimco your brand?
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