Mimco vs Saint Laurent:Which is more popular?
In September 2026, Saint Laurent had more branded searches than Mimco among designer handbag labels in New Zealand. Saint Laurent had about 15,500 branded searches, while Mimco had 1,090. Saint Laurent made up 20.3% of all designer handbag label searches we track, and Mimco accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about designer handbag labels, Saint Laurent appeared in two of the four answers and Mimco in none.
Who do people search for more?
Saint Laurent, about 14 searches for every 1 for Mimco
Who does AI mention more?
Saint Laurent, mentioned in 2 of 4 answers, Mimco in 0
Who does AI recommend more?
Saint Laurent, the only one of the two named
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Top designer handbag labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Saint Laurent was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mimco did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Deadly Ponies1st
Yu Mei2nd- Saint Laurent3rd
Loewe4th
Saben5th
Louis Vuitton6th
Status Anxiety–
Mimco–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Deadly Ponies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Louis Vuitton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Saint Laurent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yu Mei2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Loewe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Status Anxiety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mimco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about designer handbag labels
4 answers
Asked ChatGPT
“Which designer handbag label should I buy in New Zealand?”
Asked ChatGPT
“What are the best designer handbag label brands in New Zealand?”
Asked ChatGPT
“What's the best designer handbag label in New Zealand for a leather bag?”
Searched Google, AI Overview
“designer bags nz”
Searched Google, AI Overview
“nz leather goods”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Mimco or Saint Laurent more popular in search?
This chart shows how often people search Google for Mimco and Saint Laurent by name. Each line represents a brand's share of searches for all eight designer handbag labels we track, month by month, from searches in New Zealand.
Share of searches by month for Saint Laurent, Mimco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Saint Laurent | Deadly Ponies | Saben | Status Anxiety | Yu Mei | Loewe | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.2% | 16.6% | 10.3% | 10.3% | 7.8% | 5.4% | 3% | 1.4% |
| Nov 2025 | 38.1% | 16.7% | 12.4% | 14.4% | 9.6% | 5.3% | 2% | 1.5% |
| Dec 2025 | 41.4% | 16.9% | 11.8% | 7.9% | 9.1% | 9.6% | 1.9% | 1.5% |
| Jan 2026 | 44.1% | 17.5% | 11.9% | 8.2% | 7.5% | 7.1% | 2.3% | 1.4% |
| Feb 2026 | 44.3% | 16.8% | 11.9% | 9.5% | 7.4% | 6.4% | 2.3% | 1.5% |
| Mar 2026 | 44.6% | 16.7% | 12.6% | 8.5% | 8% | 6.2% | 2.1% | 1.3% |
| Apr 2026 | 47.5% | 16.9% | 12.7% | 7.2% | 6.8% | 5.3% | 2.1% | 1.5% |
| May 2026 | 44.5% | 16% | 14% | 9.8% | 6.2% | 5.7% | 2.3% | 1.4% |
| Jun 2026 | 41.2% | 16% | 12.2% | 11.6% | 9.4% | 6.1% | 2.4% | 1.2% |
| Jul 2026 | 46.7% | 17.3% | 12.6% | 7.5% | 6.7% | 5.7% | 2.1% | 1.3% |
| Aug 2026 | 41.9% | 18.7% | 12.4% | 8.7% | 7.8% | 6.9% | 2.4% | 1.2% |
| Sep 2026 | 44% | 20.3% | 10.6% | 8.6% | 6.8% | 5.7% | 2.5% | 1.4% |
How has the Mimco and Saint Laurent comparison changed over the last 12 months?
3 findings
- Saint Laurent was ahead of Mimco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mimco’s share of searches among designer handbag labels in New Zealand held steady at 1.4%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 12 months ending September 2026, Saint Laurent’s share of searches among designer handbag labels in New Zealand moved from 16.6% to 20.3%, and its estimated monthly branded searches moved from 13.1K to 15.5K.
How did search popularity change for New Zealand designer handbag labels in September 2026?
1 change
In September 2026, Saint Laurent gained share of searches among designer handbag labels in New Zealand, from 18.7% to 20.3%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Mimco’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mimco
5 branded search terms
- mimco
- mimco jewellery
- mimco leather bag
- mimco purse
- mimco shoes
Saint Laurent
8 branded search terms
- saint laurent
- saint laurent ysl
- saintlaurent
- ye saint laurent
- ysl babycat
- ysl high heel
- ysl mon paris
- ysl y edo
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