Brandwave

Louis Vuitton vs Saint Laurent:Which is more popular?

In September 2026, Louis Vuitton had more branded searches than Saint Laurent among designer handbag labels in New Zealand. Louis Vuitton had about 33,500 branded searches, while Saint Laurent had 15,500. Louis Vuitton made up 44% of all designer handbag label searches we track, and Saint Laurent accounted for 20.3%. When we asked ChatGPT and Google AI Overviews about designer handbag labels, Louis Vuitton and Saint Laurent each appeared in two of the four answers. Saint Laurent was mentioned before Louis Vuitton in two out of three answers that named either.

Among designer handbag labels in New Zealand in September 2026

Who do people search for more?

Louis Vuitton, about 2 searches for every 1 for Saint Laurent

Louis Vuitton 33.5K searchesSaint Laurent 15.5K searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Louis Vuitton in 2 of 4Saint Laurent in 2 of 4

Who does AI recommend more?

Saint Laurent, named ahead of Louis Vuitton in 2 of 3 answers

Saint Laurent first in 2Louis Vuitton first in 1

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Top designer handbag labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Louis Vuitton was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Saint Laurent was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saint Laurent was listed before Louis Vuitton in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deadly Ponies1st
  2. Yu Mei2nd
  3. Saint Laurent3rd
  4. Loewe4th
  5. Saben5th
  6. Louis Vuitton6th
  7. Status Anxiety–
  8. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deadly Ponies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Louis Vuitton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Saint Laurent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yu Mei2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Loewe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Status Anxiety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mimco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer handbag labels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Louis Vuitton or Saint Laurent more popular in search?

This chart shows how often people search Google for Louis Vuitton and Saint Laurent by name. Each line represents a brand's share of searches for all eight designer handbag labels we track, month by month, from searches in New Zealand.

Louis Vuitton and Saint Laurent among designer handbag labels in New Zealand, by month

Share of searches by month for Louis Vuitton, Saint Laurent. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonSaint LaurentDeadly PoniesSabenStatus AnxietyYu MeiLoeweMimco
Oct 202545.2%16.6%10.3%10.3%7.8%5.4%3%1.4%
Nov 202538.1%16.7%12.4%14.4%9.6%5.3%2%1.5%
Dec 202541.4%16.9%11.8%7.9%9.1%9.6%1.9%1.5%
Jan 202644.1%17.5%11.9%8.2%7.5%7.1%2.3%1.4%
Feb 202644.3%16.8%11.9%9.5%7.4%6.4%2.3%1.5%
Mar 202644.6%16.7%12.6%8.5%8%6.2%2.1%1.3%
Apr 202647.5%16.9%12.7%7.2%6.8%5.3%2.1%1.5%
May 202644.5%16%14%9.8%6.2%5.7%2.3%1.4%
Jun 202641.2%16%12.2%11.6%9.4%6.1%2.4%1.2%
Jul 202646.7%17.3%12.6%7.5%6.7%5.7%2.1%1.3%
Aug 202641.9%18.7%12.4%8.7%7.8%6.9%2.4%1.2%
Sep 202644%20.3%10.6%8.6%6.8%5.7%2.5%1.4%

How has the Louis Vuitton and Saint Laurent comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer handbag labels in September 2026?

2 changes

  1. In September 2026, Louis Vuitton gained share of searches among designer handbag labels in New Zealand, from 41.9% to 44%.

  2. In September 2026, Saint Laurent gained share of searches among designer handbag labels in New Zealand, from 18.7% to 20.3%.

How are branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Louis Vuitton’s and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Louis Vuitton

12 branded search terms

  • imagination louis vuitton
  • louis vuitton
  • louis vuitton imagination
  • louis vuitton neverfull
  • louisvuitton
  • lv
  • lv belt
  • lv perfume
  • lv purse
  • lv scarf
  • lv shoes
  • lv sunglasses

Saint Laurent

8 branded search terms

  • saint laurent
  • saint laurent ysl
  • saintlaurent
  • ye saint laurent
  • ysl babycat
  • ysl high heel
  • ysl mon paris
  • ysl y edo

How the Brand Demand Index is measured

Other head-to-heads among designer handbag labels

Creator with pink hair and a pink jacket

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