Brandwave

Saint Laurent vs Status Anxiety:Which is more popular?

In September 2026, Saint Laurent had more branded searches than Status Anxiety among designer handbag labels in New Zealand. Saint Laurent had about 15,500 branded searches, while Status Anxiety had 5,170. Saint Laurent made up 20.3% of all designer handbag label searches we track, and Status Anxiety accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about designer handbag labels, Saint Laurent appeared in two of the four answers and Status Anxiety in none.

Among designer handbag labels in New Zealand in September 2026

Who do people search for more?

Saint Laurent, about 3 searches for every 1 for Status Anxiety

Saint Laurent 15.5K searchesStatus Anxiety 5.2K searches

Who does AI mention more?

Saint Laurent, mentioned in 2 of 4 answers, Status Anxiety in 0

Saint Laurent in 2 of 4Status Anxiety in 0 of 4

Who does AI recommend more?

Saint Laurent, the only one of the two named

Saint Laurent first in 2Status Anxiety never named

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Top designer handbag labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Saint Laurent was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Status Anxiety did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Deadly Ponies1st
  2. Yu Mei2nd
  3. Saint Laurent3rd
  4. Loewe4th
  5. Saben5th
  6. Louis Vuitton6th
  7. Status Anxiety–
  8. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Deadly Ponies3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Louis Vuitton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Saint Laurent2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Saben2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yu Mei2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Loewe2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Status Anxiety0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mimco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about designer handbag labels

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Saint Laurent or Status Anxiety more popular in search?

This chart shows how often people search Google for Saint Laurent and Status Anxiety by name. Each line represents a brand's share of searches for all eight designer handbag labels we track, month by month, from searches in New Zealand.

Saint Laurent and Status Anxiety among designer handbag labels in New Zealand, by month

Share of searches by month for Saint Laurent, Status Anxiety. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonSaint LaurentDeadly PoniesSabenStatus AnxietyYu MeiLoeweMimco
Oct 202545.2%16.6%10.3%10.3%7.8%5.4%3%1.4%
Nov 202538.1%16.7%12.4%14.4%9.6%5.3%2%1.5%
Dec 202541.4%16.9%11.8%7.9%9.1%9.6%1.9%1.5%
Jan 202644.1%17.5%11.9%8.2%7.5%7.1%2.3%1.4%
Feb 202644.3%16.8%11.9%9.5%7.4%6.4%2.3%1.5%
Mar 202644.6%16.7%12.6%8.5%8%6.2%2.1%1.3%
Apr 202647.5%16.9%12.7%7.2%6.8%5.3%2.1%1.5%
May 202644.5%16%14%9.8%6.2%5.7%2.3%1.4%
Jun 202641.2%16%12.2%11.6%9.4%6.1%2.4%1.2%
Jul 202646.7%17.3%12.6%7.5%6.7%5.7%2.1%1.3%
Aug 202641.9%18.7%12.4%8.7%7.8%6.9%2.4%1.2%
Sep 202644%20.3%10.6%8.6%6.8%5.7%2.5%1.4%

How has the Saint Laurent and Status Anxiety comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand designer handbag labels in September 2026?

2 changes

  1. In September 2026, Saint Laurent gained share of searches among designer handbag labels in New Zealand, from 18.7% to 20.3%.

  2. In September 2026, Status Anxiety lost share of searches among designer handbag labels in New Zealand, from 7.8% to 6.8%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Saint Laurent’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Saint Laurent

8 branded search terms

  • saint laurent
  • saint laurent ysl
  • saintlaurent
  • ye saint laurent
  • ysl babycat
  • ysl high heel
  • ysl mon paris
  • ysl y edo

Status Anxiety

8 branded search terms

  • purse status anxiety
  • status anxiety
  • status anxiety belt
  • status anxiety plunder
  • status anxiety purse
  • status anxiety sale
  • status anxiety sunglasses
  • statusanxiety

How the Brand Demand Index is measured

Other head-to-heads among designer handbag labels

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