Brandwave

How popular isStatus Anxiety in search?

In August 2026, there were an estimated 15.2K branded searches for Status Anxiety in New Zealand which held steady over the last 11 months. Status Anxiety holds 10.5% estimated Share of Search among New Zealand handbag brands and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Louis Vuitton31.8%
  2. Coach22.7%
  3. Status Anxiety10.5%
  4. Saben10.3%
  5. Kate Spade8.1%
  6. Longchamp7.9%
  7. Michael Kors7.3%
  8. Mimco1.2%
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Which handbag brands compete with Status Anxiety?

Status Anxiety against handbag brands in New Zealand, by month

Share of Search by month for Louis Vuitton, Coach, Status Anxiety, Saben, Kate Spade, Longchamp, Michael Kors. The figures are in the table below the chart.

View monthly share of search table
MonthLouis VuittonCoachStatus AnxietySabenKate SpadeLongchampMichael KorsMimco
Oct 202538.8%13.1%11.8%11.6%8.6%6.2%8.3%1.6%
Nov 202531.2%12.4%14.9%15.7%9.8%5.9%8.7%1.5%
Dec 202533.9%16.6%13.4%9.7%9.4%5.6%9.9%1.5%
Jan 202636.8%16.9%11%9.9%8%7.5%8.4%1.5%
Feb 202637.8%16.6%10%11.8%8.1%6.8%7.4%1.5%
Mar 202638.1%17.1%11.9%10.7%7.4%6.6%6.8%1.4%
Apr 202638.8%19.1%10.1%9.6%8.2%6.1%6.7%1.5%
May 202636.1%18.8%9.2%12%9%6%7.5%1.4%
Jun 202632.3%23.2%10.6%11.4%7.6%6.7%6.9%1.3%
Jul 202634.9%23.9%9.1%8.9%7.6%6.9%7.5%1.3%
Aug 202631.8%22.7%10.5%10.3%8.1%7.9%7.3%1.2%
Sep 2026————————

  1. 1.Louis Vuitton

    31.8%

    held 1st · 45.9K estimated branded searches · -6.5% vs prior month · -3.1 points

  2. 2.Coach

    22.7%

    held 2nd · 32.9K estimated branded searches · -2.4% vs prior month · -1.2 points

  3. 3.Status Anxiety

    10.5%

    held 3rd · 15.2K estimated branded searches · +18.8% vs prior month · +1.4 points

  4. 4.Saben

    10.3%

    held 4th · 14.9K estimated branded searches · +19.7% vs prior month · +1.5 points

  5. 5.Kate Spade

    8.1%

    held 5th · 11.8K estimated branded searches · +9.6% vs prior month · +0.5 points

  6. 6.Longchamp

    7.9%

    moved from 7th to 6th · 11.5K estimated branded searches · +18% vs prior month · +1 points

  7. 7.Michael Kors

    7.3%

    moved from 6th to 7th · 10.6K estimated branded searches · 0% vs prior month · -0.2 points

  8. 8.Mimco

    1.2%

    held 8th · 1.8K estimated branded searches · -0.56% vs prior month · 0 points

Compare search popularity between Status Anxiety and its closest rivals

How has branded search demand for Status Anxiety changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Status Anxiety in New Zealand held steady, from 14.8K to 15.2K.
  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among handbag brands in New Zealand decreased from 11.8% to 10.5%.
  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among handbag brands in New Zealand peaked at 14.9% in November 2025 and was lowest at 9.1% in July 2026.

How did search popularity change for New Zealand handbag brands in August 2026?

  1. In August 2026, Longchamp overtook Michael Kors to rank 6th among handbag brands in New Zealand, at 7.9%.

  2. In August 2026, Saben gained estimated Share of Search among handbag brands in New Zealand, from 8.9% to 10.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.

  4. In August 2026, Kate Spade gained estimated Share of Search among handbag brands in New Zealand, from 7.6% to 8.1%.

  5. In August 2026, Louis Vuitton lost estimated Share of Search among handbag brands in New Zealand, from 34.9% to 31.8%.

  6. In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.

Which designer handbag labels compete with Status Anxiety?

Status Anxiety against designer handbag labels in New Zealand, by month

Share of Search by month for Status Anxiety, Saben, Deadly Ponies, Yu Mei, Mimco. The figures are in the table below the chart.

View monthly share of search table
MonthStatus AnxietySabenDeadly PoniesYu MeiMimco
Oct 202531.7%31.2%23%9.9%4.3%
Nov 202532.6%34.2%22.4%7.5%3.4%
Dec 202533.2%24.1%24.1%14.9%3.7%
Jan 202630.1%27.1%26.4%12.2%4.1%
Feb 202626.8%31.4%26.7%11.1%4.1%
Mar 202630.9%27.8%27%10.7%3.7%
Apr 202629.1%27.7%29.1%9.8%4.2%
May 202625.1%32.5%28.7%9.9%3.8%
Jun 202630.1%32.4%24.2%9.8%3.6%
Jul 202628.9%28.2%28.6%10.3%4.1%
Aug 202629.7%29.3%26.2%11.3%3.5%
Sep 2026—————

  1. 1.Status Anxiety

    29.7%

    held 1st · 15.2K estimated branded searches · +18.8% vs prior month · +0.9 points

  2. 2.Saben

    29.3%

    moved from 3rd to 2nd · 14.9K estimated branded searches · +19.7% vs prior month · +1.1 points

  3. 3.Deadly Ponies

    26.2%

    moved from 2nd to 3rd · 13.4K estimated branded searches · +5.8% vs prior month · -2.3 points

  4. 4.Yu Mei

    11.3%

    held 4th · 5.8K estimated branded searches · +25.5% vs prior month · +0.9 points

  5. 5.Mimco

    3.5%

    held 5th · 1.8K estimated branded searches · -0.56% vs prior month · -0.6 points

Compare search popularity between Status Anxiety and its closest rivals

How has branded search demand for Status Anxiety changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand decreased from 31.7% to 29.7%.
  • Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among designer handbag labels in New Zealand peaked at 33.2% in December 2025 and was lowest at 25.1% in May 2026.

How did search popularity change for New Zealand designer handbag labels in August 2026?

  1. In August 2026, Saben overtook Deadly Ponies to rank 2nd among designer handbag labels in New Zealand, at 29.3%.

  2. In August 2026, Yu Mei gained estimated Share of Search among designer handbag labels in New Zealand, from 10.3% to 11.3%.

  3. In August 2026, Status Anxiety gained estimated Share of Search among designer handbag labels in New Zealand, from 28.9% to 29.7%.

  4. In August 2026, Deadly Ponies lost estimated Share of Search among designer handbag labels in New Zealand, from 28.6% to 26.2%.

  5. In August 2026, Mimco lost estimated Share of Search among designer handbag labels in New Zealand, from 4.1% to 3.5%.

How is Status Anxiety measured?

Brandwave collects information about searches that people make online using Status Anxiety’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • purse status anxiety
  • status anxiety
  • status anxiety bag
  • status anxiety bag sale
  • status anxiety belt
  • status anxiety card holder
  • status anxiety crossbody bag
  • status anxiety force of being
  • status anxiety force of being bag
  • status anxiety last mountains bag
  • status anxiety leather bag
  • status anxiety mens wallet
  • status anxiety nappy bag
  • status anxiety near me
  • status anxiety nz
  • status anxiety plunder
  • status anxiety plunder bag
  • status anxiety purse
  • status anxiety sale
  • status anxiety shoulder bag
  • status anxiety sunglasses
  • status anxiety tote
  • status anxiety tote bag
  • status anxiety wallet
  • statusanxiety
  • statusanxiety com au
  • statusanxiety nz

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How the Brand Demand Index is measured

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