Brandwave

How popular isStatus Anxiety?

In September 2026, people searched for Status Anxiety by name about 7,580 times in New Zealand, an 11.1% decrease from the previous year. These searches made up 53.6% of all New Zealand wallet brand searches, placing Status Anxiety first out of five brands. When we asked both ChatGPT and Google AI Overviews about wallet brands, Status Anxiety appeared in two of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Status Anxiety is the most searched of 5 competitors and the second most recommended in AI answers.

  1. Status AnxietyShare of searches 53.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. BellroyShare of searches 40.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. SecridShare of searches 2.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. HerschelShare of searches 2.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. FossilShare of searches 0.54%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top wallet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Status Anxiety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Status Anxiety is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bellroy1st
  2. Status Anxiety2nd
  3. Secrid3rd
  4. Herschel–
  5. Fossil–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bellroy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Status Anxiety2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Secrid2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Herschel0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fossil0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about wallet brands

4 answers

  • Asked ChatGPT

    “Which wallet brand should I buy in New Zealand?”

    1. 1Bellroy
    2. 2Status Anxiety

  • Asked ChatGPT

    “What are the best wallet brands in New Zealand?”

    1. 1Bellroy
    2. 2Status Anxiety
    3. 3Secrid

  • Asked ChatGPT

    “What's the best wallet brand in New Zealand for everyday carry?”

    1. 1Bellroy
    2. 2Secrid

  • Searched Google, AI Overview

    “wallet nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “leather wallet”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which wallet brands compete with Status Anxiety?

    Status Anxiety against wallet brands in New Zealand, by month

    Share of searches by month for Status Anxiety, Bellroy, Secrid, Herschel. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStatus AnxietyBellroySecridHerschelFossil
    Oct 202557.8%37.3%2.1%2.1%0.69%
    Nov 202558%36.7%2.6%2.1%0.59%
    Dec 202564%31.1%2.4%1.9%0.66%
    Jan 202655.8%37.3%3.1%3.1%0.67%
    Feb 202655.9%38%3.1%2.5%0.59%
    Mar 202657%37.9%2.5%2%0.49%
    Apr 202652.8%42%3.5%1.2%0.55%
    May 202651.7%42.1%3.4%2.2%0.54%
    Jun 202661.5%32.9%3.3%1.8%0.59%
    Jul 202654.6%40.4%2.3%1.9%0.78%
    Aug 202656.1%38.8%2.5%2%0.66%
    Sep 202653.6%40.7%2.8%2.3%0.54%

    1. 1.Status Anxiety

      53.6%

      Held 1st. 4.9K estimated branded searches, -16.8% vs prior month. Share -2.5 points.

    2. 2.Bellroy

      40.7%

      Held 2nd. 3.8K estimated branded searches, -8.8% vs prior month. Share +1.9 points.

    3. 3.Secrid

      2.8%

      Held 3rd. 260 estimated branded searches, 0% vs prior month. Share +0.4 points.

    4. 4.Herschel

      2.3%

      Held 4th. 210 estimated branded searches, 0% vs prior month. Share +0.3 points.

    5. 5.Fossil

      0.54%

      Held 5th. 50 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

    Compare popularity between Status Anxiety and its closest rivals

    Every comparison with Status Anxiety

    16 comparisons

    How has branded search demand for Status Anxiety changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Status Anxiety in New Zealand fell from 8.5K to 7.6K.
    • Across the 12 months ending September 2026, Status Anxiety’s share of searches among wallet brands in New Zealand decreased from 57.8% to 53.6%.
    • Across the 12 months ending September 2026, Status Anxiety’s share of searches among wallet brands in New Zealand peaked at 64% in December 2025 and was lowest at 51.7% in May 2026.

    How did search popularity change for New Zealand wallet brands in September 2026?

    5 changes

    1. In September 2026, Bellroy gained share of searches among wallet brands in New Zealand, from 38.8% to 40.7%.

    2. In September 2026, Status Anxiety lost share of searches among wallet brands in New Zealand, from 56.1% to 53.6%.

    3. Herschel’s share of searches among wallet brands in New Zealand has gained ground for 3 months in a row, from 1.8% to 2.3% in September 2026.

    4. Estimated monthly branded searches for Secrid in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

    5. Estimated monthly branded searches for Fossil in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

    How are Status Anxiety’s branded searches counted?

    11 search terms

    Brandwave collects information about searches that people make online using Status Anxiety’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • purse status anxiety
    • status anxiety
    • status anxiety bag
    • status anxiety belt
    • status anxiety plunder
    • status anxiety purse
    • status anxiety sale
    • status anxiety sunglasses
    • status anxiety tote
    • status anxiety wallet
    • statusanxiety

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    How the Brand Demand Index is measured

    Where does Status Anxiety compete?

    Status Anxiety is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Handbag brands5th of 105.9%Show ranking
    designer handbag labels5th of 86.8%Show ranking
    Crossbody purse brands4th of 611.3%Show ranking
    Wallet brands1st of 553.6%Shown above
    Creator with pink hair and a pink jacket

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