Coach vs Status Anxiety:Which is more popular by branded search in New Zealand?
In August 2026, Coach had more branded searches than Status Anxiety among handbag brands in New Zealand. Coach was estimated to have 32.9K branded searches compared to Status Anxiety’s 15.2K, and held a 22.7% Share of Search versus Status Anxiety’s 10.5%.
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Which is more popular in search, Coach or Status Anxiety?
Compare the handbag and accessories brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Coach, Status Anxiety. The figures are in the table below the chart.
View monthly share of search table
| Month | Louis Vuitton | Coach | Status Anxiety | Saben | Kate Spade | Longchamp | Michael Kors | Mimco |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.8% | 13.1% | 11.8% | 11.6% | 8.6% | 6.2% | 8.3% | 1.6% |
| Nov 2025 | 31.2% | 12.4% | 14.9% | 15.7% | 9.8% | 5.9% | 8.7% | 1.5% |
| Dec 2025 | 33.9% | 16.6% | 13.4% | 9.7% | 9.4% | 5.6% | 9.9% | 1.5% |
| Jan 2026 | 36.8% | 16.9% | 11% | 9.9% | 8% | 7.5% | 8.4% | 1.5% |
| Feb 2026 | 37.8% | 16.6% | 10% | 11.8% | 8.1% | 6.8% | 7.4% | 1.5% |
| Mar 2026 | 38.1% | 17.1% | 11.9% | 10.7% | 7.4% | 6.6% | 6.8% | 1.4% |
| Apr 2026 | 38.8% | 19.1% | 10.1% | 9.6% | 8.2% | 6.1% | 6.7% | 1.5% |
| May 2026 | 36.1% | 18.8% | 9.2% | 12% | 9% | 6% | 7.5% | 1.4% |
| Jun 2026 | 32.3% | 23.2% | 10.6% | 11.4% | 7.6% | 6.7% | 6.9% | 1.3% |
| Jul 2026 | 34.9% | 23.9% | 9.1% | 8.9% | 7.6% | 6.9% | 7.5% | 1.3% |
| Aug 2026 | 31.8% | 22.7% | 10.5% | 10.3% | 8.1% | 7.9% | 7.3% | 1.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Coach and Status Anxiety comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Status Anxiety took it in November 2025, Coach took it in December 2025.
- Across the 11 months ending August 2026, Coach’s estimated Share of Search among handbag brands in New Zealand moved from 13.1% to 22.7%, and its estimated monthly branded searches moved from 16.5K to 32.9K.
- Across the 11 months ending August 2026, Status Anxiety’s estimated Share of Search among handbag brands in New Zealand moved from 11.8% to 10.5%, and its estimated monthly branded searches moved from 14.8K to 15.2K.
How did search popularity change for New Zealand handbag brands in August 2026?
2 changes
In August 2026, Status Anxiety gained estimated Share of Search among handbag brands in New Zealand, from 9.1% to 10.5%.
In August 2026, Coach lost estimated Share of Search among handbag brands in New Zealand, from 23.9% to 22.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Coach’s and Status Anxiety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coach
11 branded search terms
- coach bag
- coach cross bag
- coach handbag
- coach shoulder bag
- coach tabby bag
- coach teri shoulder bag
- coach tote
- coach tote bag
- coach wallet
- pink bag coach
- vintage coach bags
Status Anxiety
27 branded search terms
- purse status anxiety
- status anxiety
- status anxiety bag
- status anxiety bag sale
- status anxiety belt
- status anxiety card holder
- status anxiety crossbody bag
- status anxiety force of being
- status anxiety force of being bag
- status anxiety last mountains bag
- status anxiety leather bag
- status anxiety mens wallet
- status anxiety nappy bag
- status anxiety near me
- status anxiety nz
- status anxiety plunder
- status anxiety plunder bag
- status anxiety purse
- status anxiety sale
- status anxiety shoulder bag
- status anxiety sunglasses
- status anxiety tote
- status anxiety tote bag
- status anxiety wallet
- statusanxiety
- statusanxiety com au
- statusanxiety nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.