Brandwave

How popular isLouis Vuitton?

In September 2026, people searched for Louis Vuitton by name about 35,600 times in New Zealand, a 6.6% decrease from the previous year. These searches made up 27.9% of all New Zealand handbag brand searches, placing Louis Vuitton first out of ten brands. When we asked both ChatGPT and Google AI Overviews about handbag brands, Louis Vuitton appeared in one of the four answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Louis Vuitton is the most searched of 10 competitors and the fifth most recommended in AI answers.

  1. Louis VuittonShare of searches 27.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. CoachShare of searches 19.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. GucciShare of searches 14.4%Mentioned in 1 of 4 AI answersPlace in AI recommendations 8th
  4. SabenShare of searches 9.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. Status AnxietyShare of searches 5.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

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Top handbag brands in ChatGPT and Google AI Overviews

In two ChatGPT questions and two Google AI Overviews, Louis Vuitton was mentioned in one out of four: not in either of the two ChatGPT answers, but in one of the two Google AI Overviews. Louis Vuitton is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Saben1st
  2. Deadly Ponies2nd
  3. Coach3rd
  4. Status Anxiety4th
  5. Louis Vuitton5th
  6. Michael Kors6th
  7. Longchamp7th
  8. Gucci8th
  9. Kate Spade9th
  10. Mimco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saben4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Deadly Ponies4 of 4Named in 2 of 2 ChatGPT answersNamed in 2 of 2 Google answers
  • Coach2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Status Anxiety2 of 4Named in 1 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Louis Vuitton1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Gucci1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Longchamp1 of 4Named in 1 of 2 ChatGPT answersNamed in 0 of 2 Google answers
  • Michael Kors1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Kate Spade1 of 4Named in 0 of 2 ChatGPT answersNamed in 1 of 2 Google answers
  • Mimco0 of 4Named in 0 of 2 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handbag brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which handbag brands compete with Louis Vuitton?

Louis Vuitton against handbag brands in New Zealand, by month

Share of searches by month for Louis Vuitton, Coach, Gucci, Saben, Status Anxiety, Longchamp, Deadly Ponies, Michael Kors, Kate Spade. The figures are in the table below the chart.

View monthly share of searches table
MonthLouis VuittonCoachGucciSabenStatus AnxietyLongchampDeadly PoniesMichael KorsKate SpadeMimco
Oct 202530.8%12.2%16.6%10.8%6.9%5.1%5.7%5.3%5.3%1.3%
Nov 202525.7%11.9%14.9%14.3%8.4%5%7%5.3%6.2%1.2%
Dec 202527.4%16%14.6%9.1%8.3%4.7%6.5%6.1%6%1.3%
Jan 202629.1%16.1%13.8%9%6.8%6.4%6.5%5.3%5.8%1.2%
Feb 202629%15.5%15.1%10.4%6.3%5.8%6.4%4.8%5.5%1.2%
Mar 202630.3%15.8%14.1%9.6%7%5.4%7.1%4.5%5.2%1.1%
Apr 202630.5%17.5%14.7%8.4%6%5%6.9%4.3%5.5%1.1%
May 202628.3%17.2%14.7%10.3%5.4%4.5%7.5%5%5.9%1%
Jun 202624.5%23%12.3%10.8%6.9%4.9%6.1%4.7%5.7%0.9%
Jul 202627.6%22.3%13%8%5.5%5.6%6.3%5.5%5.3%0.93%
Aug 202625.4%21.4%13.3%9.3%6.4%6.7%6.2%4.9%5.4%0.98%
Sep 202627.9%19.8%14.4%9.1%5.9%5.9%5.6%5.1%5.1%1.1%

  1. 1.Louis Vuitton

    27.9%

    Held 1st. 35.6K estimated branded searches, +0.59% vs prior month. Share +2.5 points.

  2. 2.Coach

    19.8%

    Held 2nd. 25.3K estimated branded searches, -15.3% vs prior month. Share -1.6 points.

  3. 3.Gucci

    14.4%

    Held 3rd. 18.3K estimated branded searches, -0.87% vs prior month. Share +1.1 points.

  4. 4.Saben

    9.1%

    Held 4th. 11.6K estimated branded searches, -10.8% vs prior month. Share -0.2 points.

  5. 5.Status Anxiety

    5.9%

    Moved from 6th to 5th. 7.6K estimated branded searches, -14.4% vs prior month. Share -0.4 points.

  6. 6.Longchamp

    5.9%

    Moved from 5th to 6th. 7.6K estimated branded searches, -19.2% vs prior month. Share -0.8 points.

  7. 7.Deadly Ponies

    5.6%

    Held 7th. 7.1K estimated branded searches, -18% vs prior month. Share -0.6 points.

  8. 8.Michael Kors

    5.1%

    Moved from 9th to 8th. 6.5K estimated branded searches, -4.6% vs prior month. Share +0.2 points.

  9. 9.Kate Spade

    5.1%

    Moved from 8th to 9th. 6.5K estimated branded searches, -14.4% vs prior month. Share -0.3 points.

  10. 10.Mimco

    1.1%

    Held 10th. 1.4K estimated branded searches, +6.6% vs prior month. Share +0.2 points.

Compare popularity between Louis Vuitton and its closest rivals

Every comparison with Louis Vuitton

17 comparisons

How has branded search demand for Louis Vuitton changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Louis Vuitton in New Zealand fell from 38.1K to 35.6K.
  • Across the 12 months ending September 2026, Louis Vuitton’s share of searches among handbag brands in New Zealand decreased from 30.8% to 27.9%.
  • Across the 12 months ending September 2026, Louis Vuitton’s share of searches among handbag brands in New Zealand peaked at 30.8% in October 2025 and was lowest at 24.5% in June 2026.

How did search popularity change for New Zealand handbag brands in September 2026?

6 changes

  1. In September 2026, Louis Vuitton gained share of searches among handbag brands in New Zealand, from 25.4% to 27.9%.

  2. In September 2026, Gucci gained share of searches among handbag brands in New Zealand, from 13.3% to 14.4%.

  3. In September 2026, Coach lost share of searches among handbag brands in New Zealand, from 21.4% to 19.8%.

  4. In September 2026, Longchamp lost share of searches among handbag brands in New Zealand, from 6.7% to 5.9%.

  5. In September 2026, Deadly Ponies lost share of searches among handbag brands in New Zealand, from 6.2% to 5.6%.

  6. In September 2026, Michael Kors rose from 9th to 8th among handbag brands in New Zealand.

How are Louis Vuitton’s branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Louis Vuitton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • imagination louis vuitton
  • louis vuitton
  • louis vuitton handbag
  • louis vuitton imagination
  • louis vuitton neverfull
  • louisvuitton
  • louisvuitton bag
  • louisvuitton handbag
  • louisvuitton tote
  • louisvuitton wallet
  • lv
  • lv belt
  • lv perfume
  • lv purse
  • lv scarf
  • lv shoes
  • lv sunglasses

How the Brand Demand Index is measured

Who owns Louis Vuitton?

Louis Vuitton is owned by LVMH. Brandwave also tracks TAG Heuer, Dior, Loewe, Maison Francis Kurkdjian, Moët & Chandon and Veuve Clicquot, owned by the same company, in New Zealand.

Do you work for Louis Vuitton? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Louis Vuitton compete?

Louis Vuitton is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Handbag brands1st of 1027.9%Shown above
Luxury fashion houses1st of 927.1%Show ranking
designer handbag labels1st of 844%Show ranking
Creator with pink hair and a pink jacket

Is Louis Vuitton your brand?

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