How popular isTAG Heuer in search?

In August 2026, there were an estimated 5.4K branded searches for TAG Heuer in New Zealand which is down 11.6% over the last 11 months. TAG Heuer holds 5% estimated Share of Search among New Zealand watch brands and is ranked 6th of 8 competitors for search popularity.

Follow TAG Heuer and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which watch brands compete with TAG Heuer?

TAG Heuer against watch brands in New Zealand, by month

Month	Casio	Seiko	Rolex	Tissot	Citizen	TAG Heuer	Omega	Fossil
Oct 2025	29.6%	18.6%	24.7%	8.4%	6.7%	6.8%	3.1%	2.1%
Nov 2025	34.6%	16.1%	21.7%	9.2%	6.5%	6.6%	3.2%	2.1%
Dec 2025	31.6%	18.1%	22.7%	8.8%	6.4%	6.1%	3.9%	2.3%
Jan 2026	28.5%	17.3%	25.6%	9%	7.7%	6.6%	3.4%	1.9%
Feb 2026	31%	18.5%	24.9%	7.7%	7.3%	5.7%	2.8%	2.2%
Mar 2026	31.7%	17.4%	25.1%	8.1%	6.4%	6.5%	2.9%	1.8%
Apr 2026	29.8%	18%	25.6%	8.9%	6.3%	5.7%	3.6%	2.1%
May 2026	26.5%	19.8%	23%	11%	8%	5.4%	3.8%	2.5%
Jun 2026	28.8%	21.1%	21.5%	10.2%	6.5%	5.7%	3.6%	2.5%
Jul 2026	27.3%	22.8%	20.8%	10.5%	6.9%	5.6%	3.9%	2.2%
Aug 2026	28.4%	22.8%	21.8%	9.5%	6.8%	5%	3.7%	2%
Sep 2026	—	—	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Casio	28.4%	30.5K	+18%	+1 points
2, held 2nd	Seiko	22.8%	24.5K	+13.6%	0 points
3, held 3rd	Rolex	21.8%	23.5K	+19.3%	+1 points
4, held 4th	Tissot	9.5%	10.3K	+3%	-1 points
5, held 5th	Citizen	6.8%	7.3K	+12.8%	-0.1 points
6, held 6th	TAG Heuer LVMH	5%	5.4K	+2.7%	-0.5 points
7, held 7th	Omega	3.7%	4K	+7.3%	-0.2 points
8, held 8th	Fossil	2%	2.1K	+2.4%	-0.2 points

1.Casio
28.4%
held 1st · 30.5K estimated branded searches · +18% vs prior month · +1 points
2.Seiko
22.8%
held 2nd · 24.5K estimated branded searches · +13.6% vs prior month · 0 points
3.Rolex
21.8%
held 3rd · 23.5K estimated branded searches · +19.3% vs prior month · +1 points
4.Tissot
9.5%
held 4th · 10.3K estimated branded searches · +3% vs prior month · -1 points
5.Citizen
6.8%
held 5th · 7.3K estimated branded searches · +12.8% vs prior month · -0.1 points
6.TAG Heuer
5%
held 6th · 5.4K estimated branded searches · +2.7% vs prior month · -0.5 points
7.Omega
3.7%
held 7th · 4K estimated branded searches · +7.3% vs prior month · -0.2 points
8.Fossil
2%
held 8th · 2.1K estimated branded searches · +2.4% vs prior month · -0.2 points

Compare search popularity between TAG Heuer and its closest rivals

How has branded search demand for TAG Heuer changed in New Zealand over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for TAG Heuer in New Zealand fell from 6.1K to 5.4K.
Across the 11 months ending August 2026, TAG Heuer’s estimated Share of Search among watch brands in New Zealand decreased from 6.8% to 5%.
Across the 11 months ending August 2026, TAG Heuer fell from 5th to 6th among watch brands in New Zealand.

How did search popularity change for New Zealand watch brands in August 2026?

6 changes

In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.
In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.
In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.
Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.
Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.

How is TAG Heuer measured?

Brandwave collects information about searches that people make online using TAG Heuer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms