How popular isOmega?
In September 2026, people searched for Omega by name about 2,820 times in New Zealand, a 46.9% increase from the previous year. These searches made up 3.7% of all New Zealand watch brand searches, placing Omega sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about watch brands, Omega appeared in two of the five answers and was the sixth most recommended of the eight.
Omega is the sixth most searched of 8 competitors and the sixth most recommended in AI answers.
CasioShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SeikoShare of searches 23.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RolexShare of searches 21.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
TissotShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
OmegaShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Omega was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Omega is the sixth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Citizen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tissot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rolex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Omega2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
TAG Heuer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fossil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch brands
5 answers
Asked ChatGPT
“Which watch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best watch brands in New Zealand?”
Asked ChatGPT
“What's the best watch brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“watch brands”
Searched Google, AI Overview
“best watch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which watch brands compete with Omega?
Share of searches by month for Casio, Seiko, Rolex, Tissot, TAG Heuer, Omega, Citizen, Fossil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Casio | Seiko | Rolex | Tissot | TAG Heuer | Omega | Citizen | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 19.7% | 23.9% | 9.2% | 6.7% | 2.8% | 3.3% | 2.2% |
| Nov 2025 | 38.2% | 17.1% | 19.9% | 9.9% | 6.5% | 3% | 3.2% | 2.1% |
| Dec 2025 | 33.8% | 19% | 21.3% | 9.6% | 6.3% | 3.7% | 3.8% | 2.5% |
| Jan 2026 | 29.9% | 18.7% | 25.5% | 10% | 6.9% | 3.4% | 3.5% | 2.1% |
| Feb 2026 | 32.4% | 19.2% | 25.4% | 8.6% | 5.8% | 2.6% | 3.6% | 2.3% |
| Mar 2026 | 33.2% | 18% | 25.5% | 9% | 6.6% | 2.9% | 2.8% | 1.9% |
| Apr 2026 | 32% | 18.8% | 24.4% | 9.6% | 5.8% | 3.7% | 3.4% | 2.3% |
| May 2026 | 28.3% | 20.4% | 23.4% | 12.4% | 5.7% | 3.6% | 3.8% | 2.4% |
| Jun 2026 | 30.2% | 20.2% | 22.3% | 11.6% | 6% | 3.3% | 3.8% | 2.6% |
| Jul 2026 | 29.2% | 22.3% | 21% | 11.5% | 5.6% | 4.1% | 3.7% | 2.5% |
| Aug 2026 | 29.4% | 23% | 22.7% | 10.2% | 5.1% | 3.8% | 3.6% | 2.3% |
| Sep 2026 | 30% | 23.5% | 21.2% | 10.8% | 5.2% | 3.7% | 3.1% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 22.8K | -3.5% | +0.7 points | |
| 2, held 2nd | 23.5% | 17.9K | -3.5% | +0.5 points | |
| 3, held 3rd | 21.2% | 16.1K | -11.7% | -1.5 points | |
| 4, held 4th | 10.8% | 8.2K | -0.36% | +0.6 points | |
| 5, held 5th | 5.2% | 4K | -2.5% | +0.2 points | |
| 6, held 6th | 3.7% | 2.8K | -7.9% | -0.1 points | |
| 7, held 7th | 3.1% | 2.4K | -19.1% | -0.5 points | |
| 8, held 8th | 2.4% | 1.8K | +1.1% | +0.2 points |
1.
Casio30%
Held 1st. 22.8K estimated branded searches, -3.5% vs prior month. Share +0.7 points.
2.
Seiko23.5%
Held 2nd. 17.9K estimated branded searches, -3.5% vs prior month. Share +0.5 points.
3.
Rolex21.2%
Held 3rd. 16.1K estimated branded searches, -11.7% vs prior month. Share -1.5 points.
4.
Tissot10.8%
Held 4th. 8.2K estimated branded searches, -0.36% vs prior month. Share +0.6 points.
5.2%
Held 5th. 4K estimated branded searches, -2.5% vs prior month. Share +0.2 points.
6.
Omega3.7%
Held 6th. 2.8K estimated branded searches, -7.9% vs prior month. Share -0.1 points.
7.
Citizen3.1%
Held 7th. 2.4K estimated branded searches, -19.1% vs prior month. Share -0.5 points.
8.
Fossil2.4%
Held 8th. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.2 points.
Compare popularity between Omega and its closest rivals
Every comparison with Omega
7 comparisons
How has branded search demand for Omega changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Omega in New Zealand rose from 1.9K to 2.8K.
- Across the 12 months ending September 2026, Omega’s share of searches among watch brands in New Zealand increased from 2.8% to 3.7%.
- Across the 12 months ending September 2026, Omega’s share of searches among watch brands in New Zealand peaked at 4.1% in July 2026 and was lowest at 2.6% in February 2026.
- Across the 12 months ending September 2026, Omega rose from 7th to 6th among watch brands in New Zealand.
How did search popularity change for New Zealand watch brands in September 2026?
6 changes
In September 2026, Casio gained share of searches among watch brands in New Zealand, from 29.4% to 30%.
In September 2026, Tissot gained share of searches among watch brands in New Zealand, from 10.2% to 10.8%.
In September 2026, Seiko gained share of searches among watch brands in New Zealand, from 23% to 23.5%.
In September 2026, Rolex lost share of searches among watch brands in New Zealand, from 22.7% to 21.2%.
In September 2026, Citizen lost share of searches among watch brands in New Zealand, from 3.6% to 3.1%.
Estimated monthly branded searches for Omega in New Zealand rose 47.1% over 12 measured months, from 1.9K to 2.8K in September 2026.
How are Omega’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Omega’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- omega cold press juicer
- omega constellation watch
- omega lunar watch
- omega seamaster watch
- omega snoopy watch
- omega speedmaster watch
- omega watch
Do you work for Omega? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Omega compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Watch brands | 6th of 8 | 3.7% | Shown above |
| Cold press juicer brands | 5th of 5 | 0.51% | Show ranking |
Is Omega your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.