How popular isCasio?
In September 2026, people searched for Casio by name about 25,700 times in New Zealand, an 8% increase from the previous year. These searches made up 30% of all New Zealand watch brand searches, placing Casio first out of eight brands. When we asked both ChatGPT and Google AI Overviews about watch brands, Casio appeared in all answers and was the third most recommended of the eight.
Casio is the most searched of 8 competitors and the third most recommended in AI answers.
CasioShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
SeikoShare of searches 23.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RolexShare of searches 21.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
TissotShare of searches 10.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
TAG HeuerShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Casio appeared in all five answers. Casio is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Citizen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Tissot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rolex3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Omega2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- TAG Heuer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fossil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch brands
5 answers
Asked ChatGPT
“Which watch brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best watch brands in New Zealand?”
Asked ChatGPT
“What's the best watch brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“watch brands”
Searched Google, AI Overview
“best watch”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which watch brands compete with Casio?
Share of searches by month for Casio, Seiko, Rolex, Tissot, TAG Heuer, Omega, Citizen, Fossil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Casio | Seiko | Rolex | Tissot | TAG Heuer | Omega | Citizen | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.1% | 19.7% | 23.9% | 9.2% | 6.7% | 2.8% | 3.3% | 2.2% |
| Nov 2025 | 38.2% | 17.1% | 19.9% | 9.9% | 6.5% | 3% | 3.2% | 2.1% |
| Dec 2025 | 33.8% | 19% | 21.3% | 9.6% | 6.3% | 3.7% | 3.8% | 2.5% |
| Jan 2026 | 29.9% | 18.7% | 25.5% | 10% | 6.9% | 3.4% | 3.5% | 2.1% |
| Feb 2026 | 32.4% | 19.2% | 25.4% | 8.6% | 5.8% | 2.6% | 3.6% | 2.3% |
| Mar 2026 | 33.2% | 18% | 25.5% | 9% | 6.6% | 2.9% | 2.8% | 1.9% |
| Apr 2026 | 32% | 18.8% | 24.4% | 9.6% | 5.8% | 3.7% | 3.4% | 2.3% |
| May 2026 | 28.3% | 20.4% | 23.4% | 12.4% | 5.7% | 3.6% | 3.8% | 2.4% |
| Jun 2026 | 30.2% | 20.2% | 22.3% | 11.6% | 6% | 3.3% | 3.8% | 2.6% |
| Jul 2026 | 29.2% | 22.3% | 21% | 11.5% | 5.6% | 4.1% | 3.7% | 2.5% |
| Aug 2026 | 29.4% | 23% | 22.7% | 10.2% | 5.1% | 3.8% | 3.6% | 2.3% |
| Sep 2026 | 30% | 23.5% | 21.2% | 10.8% | 5.2% | 3.7% | 3.1% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 22.8K | -3.5% | +0.7 points | |
| 2, held 2nd | 23.5% | 17.9K | -3.5% | +0.5 points | |
| 3, held 3rd | 21.2% | 16.1K | -11.7% | -1.5 points | |
| 4, held 4th | 10.8% | 8.2K | -0.36% | +0.6 points | |
| 5, held 5th | 5.2% | 4K | -2.5% | +0.2 points | |
| 6, held 6th | 3.7% | 2.8K | -7.9% | -0.1 points | |
| 7, held 7th | 3.1% | 2.4K | -19.1% | -0.5 points | |
| 8, held 8th | 2.4% | 1.8K | +1.1% | +0.2 points |
1.
Casio30%
Held 1st. 22.8K estimated branded searches, -3.5% vs prior month. Share +0.7 points.
2.
Seiko23.5%
Held 2nd. 17.9K estimated branded searches, -3.5% vs prior month. Share +0.5 points.
3.
Rolex21.2%
Held 3rd. 16.1K estimated branded searches, -11.7% vs prior month. Share -1.5 points.
4.
Tissot10.8%
Held 4th. 8.2K estimated branded searches, -0.36% vs prior month. Share +0.6 points.
5.2%
Held 5th. 4K estimated branded searches, -2.5% vs prior month. Share +0.2 points.
6.
Omega3.7%
Held 6th. 2.8K estimated branded searches, -7.9% vs prior month. Share -0.1 points.
7.
Citizen3.1%
Held 7th. 2.4K estimated branded searches, -19.1% vs prior month. Share -0.5 points.
8.
Fossil2.4%
Held 8th. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.2 points.
Compare popularity between Casio and its closest rivals
Every comparison with Casio
13 comparisons
How has branded search demand for Casio changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Casio in New Zealand rose from 23.8K to 25.7K.
- Across the 12 months ending September 2026, Casio’s share of searches among watch brands in New Zealand decreased from 32.1% to 30%.
- Across the 12 months ending September 2026, Casio’s share of searches among watch brands in New Zealand peaked at 38.2% in November 2025 and was lowest at 28.3% in May 2026.
How did search popularity change for New Zealand watch brands in September 2026?
6 changes
In September 2026, Casio gained share of searches among watch brands in New Zealand, from 29.4% to 30%.
In September 2026, Tissot gained share of searches among watch brands in New Zealand, from 10.2% to 10.8%.
In September 2026, Seiko gained share of searches among watch brands in New Zealand, from 23% to 23.5%.
In September 2026, Rolex lost share of searches among watch brands in New Zealand, from 22.7% to 21.2%.
In September 2026, Citizen lost share of searches among watch brands in New Zealand, from 3.6% to 3.1%.
Estimated monthly branded searches for Omega in New Zealand rose 47.1% over 12 measured months, from 1.9K to 2.8K in September 2026.
How are Casio’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Casio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- casio
- casio calculator
- casio classwiz
- casio digital piano
- casio digital watch
- casio edifice
- casio female watches
- casio fx
- casio fx 9750giii
- casio g shock
- casio golden watches
- casio graphics calculator
- casio piano
- casio watch
- g shock
- g shock watches
Do you work for Casio? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Casio compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Watch brands | 1st of 8 | 30% | Shown above |
| Calculator brands | 1st of 5 | 82.7% | Show ranking |
| Digital piano and keyboard brands | 4th of 5 | 6.4% | Show ranking |
Is Casio your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.