Brandwave

How popular isCasio?

In September 2026, people searched for Casio by name about 25,700 times in New Zealand, an 8% increase from the previous year. These searches made up 82.7% of all New Zealand calculator brand searches, placing Casio first out of five brands. When we asked both ChatGPT and Google AI Overviews about calculator brands, Casio appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Casio is the most searched of 5 competitors and the most recommended in AI answers.

  1. CasioShare of searches 82.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Texas InstrumentsShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. HPShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SharpShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. CanonShare of searches 0.91%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Casio appeared in all five answers. Casio is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Sharp2nd
  3. Texas Instruments3rd
  4. Canon4th
  5. HP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sharp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texas Instruments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calculator brands

5 answers

  • Asked ChatGPT

    “Which calculator brand should I buy in New Zealand?”

    1. 1Casio
    2. 2Sharp

  • Asked ChatGPT

    “What are the best calculator brands in New Zealand?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp
    4. 4Canon
    5. 5HP

  • Asked ChatGPT

    “What's the best calculator brand in New Zealand for school maths?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp

  • Searched Google, AI Overview

    “scientific calculator nz”

    1. 1Casio
    2. 2Sharp

  • Searched Google, AI Overview

    “graphics calculator nz”

    1. 1Casio
    2. 2HP

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which calculator brands compete with Casio?

Casio against calculator brands in New Zealand, by month

Share of searches by month for Casio, Texas Instruments, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthCasioTexas InstrumentsHPSharpCanon
Oct 202577.8%14.9%5.4%0.77%1.1%
Nov 202576.8%13.5%6.8%1.4%1.4%
Dec 202567.8%20.3%8.5%1.7%1.7%
Jan 202685%9.7%3.8%1.1%0.54%
Feb 202680.6%12%5.3%1.2%0.88%
Mar 202678.3%14.4%4.7%1.7%1%
Apr 202670.5%19.1%8.1%1.2%1.2%
May 202675%18.8%3.9%1.2%1.2%
Jun 202676.8%15.6%5.6%1.6%0.4%
Jul 202673.7%16%7.2%1%2.1%
Aug 202684.2%10.2%4.3%0.93%0.31%
Sep 202682.7%11.8%3%1.5%0.91%

  1. 1.Casio

    82.7%

    Held 1st. 2.7K estimated branded searches, +0.74% vs prior month. Share -1.4 points.

  2. 2.Texas Instruments

    11.8%

    Held 2nd. 390 estimated branded searches, +18.2% vs prior month. Share +1.6 points.

  3. 3.HP

    3%

    Held 3rd. 100 estimated branded searches, -28.6% vs prior month. Share -1.3 points.

  4. 4.Sharp

    1.5%

    Held 4th. 50 estimated branded searches, +66.7% vs prior month. Share +0.6 points.

  5. 5.Canon

    0.91%

    Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.6 points.

Compare popularity between Casio and its closest rivals

Every comparison with Casio

13 comparisons

How has branded search demand for Casio changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Casio in New Zealand rose from 23.8K to 25.7K.
  • Across the 12 months ending September 2026, Casio’s share of searches among calculator brands in New Zealand increased from 77.8% to 82.7%.
  • Across the 12 months ending September 2026, Casio’s share of searches among calculator brands in New Zealand peaked at 85% in January 2026 and was lowest at 67.8% in December 2025.

How did search popularity change for New Zealand calculator brands in September 2026?

5 changes

  1. In September 2026, Texas Instruments gained share of searches among calculator brands in New Zealand, from 10.2% to 11.8%.

  2. In September 2026, Canon gained share of searches among calculator brands in New Zealand, from 0.31% to 0.91%.

  3. In September 2026, Sharp gained share of searches among calculator brands in New Zealand, from 0.93% to 1.5%.

  4. In September 2026, Casio lost share of searches among calculator brands in New Zealand, from 84.2% to 82.7%.

  5. In September 2026, HP lost share of searches among calculator brands in New Zealand, from 4.3% to 3%.

How are Casio’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Casio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • casio
  • casio calculator
  • casio classwiz
  • casio digital piano
  • casio digital watch
  • casio edifice
  • casio female watches
  • casio fx
  • casio fx 9750giii
  • casio g shock
  • casio golden watches
  • casio graphics calculator
  • casio piano
  • casio watch
  • g shock
  • g shock watches

Do you work for Casio? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Casio compete?

Casio is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Watch brands1st of 830%Show ranking
Calculator brands1st of 582.7%Shown above
Digital piano and keyboard brands4th of 56.4%Show ranking
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