Brandwave

How popular isCanon?

In September 2026, people searched for Canon by name about 8,890 times in New Zealand, about the same as the previous year. These searches made up 0.91% of all New Zealand calculator brand searches, placing Canon fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about calculator brands, Canon appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Canon is the fifth most searched of 5 competitors and the fourth most recommended in AI answers.

  1. CasioShare of searches 82.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Texas InstrumentsShare of searches 11.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. HPShare of searches 3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. SharpShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. CanonShare of searches 0.91%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Canon was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Canon is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Sharp2nd
  3. Texas Instruments3rd
  4. Canon4th
  5. HP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sharp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texas Instruments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calculator brands

5 answers

  • Asked ChatGPT

    “Which calculator brand should I buy in New Zealand?”

    1. 1Casio
    2. 2Sharp

  • Asked ChatGPT

    “What are the best calculator brands in New Zealand?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp
    4. 4Canon
    5. 5HP

  • Asked ChatGPT

    “What's the best calculator brand in New Zealand for school maths?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp

  • Searched Google, AI Overview

    “scientific calculator nz”

    1. 1Casio
    2. 2Sharp

  • Searched Google, AI Overview

    “graphics calculator nz”

    1. 1Casio
    2. 2HP

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which calculator brands compete with Canon?

Canon against calculator brands in New Zealand, by month

Share of searches by month for Casio, Texas Instruments, HP, Canon. The figures are in the table below the chart.

View monthly share of searches table
MonthCasioTexas InstrumentsHPSharpCanon
Oct 202577.8%14.9%5.4%0.77%1.1%
Nov 202576.8%13.5%6.8%1.4%1.4%
Dec 202567.8%20.3%8.5%1.7%1.7%
Jan 202685%9.7%3.8%1.1%0.54%
Feb 202680.6%12%5.3%1.2%0.88%
Mar 202678.3%14.4%4.7%1.7%1%
Apr 202670.5%19.1%8.1%1.2%1.2%
May 202675%18.8%3.9%1.2%1.2%
Jun 202676.8%15.6%5.6%1.6%0.4%
Jul 202673.7%16%7.2%1%2.1%
Aug 202684.2%10.2%4.3%0.93%0.31%
Sep 202682.7%11.8%3%1.5%0.91%

  1. 1.Casio

    82.7%

    Held 1st. 2.7K estimated branded searches, +0.74% vs prior month. Share -1.4 points.

  2. 2.Texas Instruments

    11.8%

    Held 2nd. 390 estimated branded searches, +18.2% vs prior month. Share +1.6 points.

  3. 3.HP

    3%

    Held 3rd. 100 estimated branded searches, -28.6% vs prior month. Share -1.3 points.

  4. 4.Sharp

    1.5%

    Held 4th. 50 estimated branded searches, +66.7% vs prior month. Share +0.6 points.

  5. 5.Canon

    0.91%

    Held 5th. 30 estimated branded searches, +200% vs prior month. Share +0.6 points.

Compare popularity between Canon and its closest rivals

Every comparison with Canon

21 comparisons

How has branded search demand for Canon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 8.5K to 8.9K.
  • Across the 12 months ending September 2026, Canon’s share of searches among calculator brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.31% in August 2026.
  • Across the 12 months ending September 2026, Canon fell from 4th to 5th among calculator brands in New Zealand.

How did search popularity change for New Zealand calculator brands in September 2026?

5 changes

  1. In September 2026, Texas Instruments gained share of searches among calculator brands in New Zealand, from 10.2% to 11.8%.

  2. In September 2026, Canon gained share of searches among calculator brands in New Zealand, from 0.31% to 0.91%.

  3. In September 2026, Sharp gained share of searches among calculator brands in New Zealand, from 0.93% to 1.5%.

  4. In September 2026, Casio lost share of searches among calculator brands in New Zealand, from 84.2% to 82.7%.

  5. In September 2026, HP lost share of searches among calculator brands in New Zealand, from 4.3% to 3%.

How are Canon’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canon
  • canon calculator
  • canon camera
  • canon ink
  • canon lens
  • canon mirrorless
  • canon powershot
  • canon printer
  • canon toner

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canon compete?

Canon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands4th of 813.3%Show ranking
Camera lens brands3rd of 713.8%Show ranking
Printer brands2nd of 621.6%Show ranking
Telephoto lens brands2nd of 417.2%Show ranking
Wide angle lens brands2nd of 417.2%Show ranking
Binocular brands2nd of 822.7%Show ranking
Printer toner brands2nd of 627%Show ranking
Laser printer brands2nd of 527.3%Show ranking
Plotter printer brands2nd of 328.1%Show ranking
Film camera brands2nd of 530.7%Show ranking
Ink cartridges brands1st of 463.3%Show ranking
Calculator brands5th of 50.91%Shown above
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