Camera lens brands in New Zealand:Which are most popular?
In September 2026, Sony was the most searched camera lens brand in New Zealand, accounting for 56.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Sony and Nikon showed up in every answer. Sony was recommended most often, coming first in two out of five responses.
SonyShare of searches 56.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
FujifilmShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
CanonShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
NikonShare of searches 9.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
OM SystemShare of searches 0.85%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
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Top camera lens brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Sony and Nikon appeared every time. Sony was recommended most often, coming first in two out of five answers. Canon was second, and Nikon was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nikon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tamron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sigma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about camera lens brands
5 answers
Asked ChatGPT
“Which camera lens brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera lens brands in New Zealand?”
Asked ChatGPT
“What's the best camera lens brand in New Zealand for a mirrorless setup?”
Searched Google, AI Overview
“camera lens for portraits”
Searched Google, AI Overview
“camera lens brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which camera lens brands do people search for most?
This chart shows how often people search Google for each camera lens brand by name. Each line represents a brand's share of searches for all seven camera lens brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sony, Fujifilm, Canon, Nikon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Fujifilm | Canon | Nikon | OM System | Tamron | Sigma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 17.5% | 16% | 9.3% | 0.39% | 1.3% | 0.93% |
| Nov 2025 | 58.7% | 17.3% | 14% | 7.8% | 0.32% | 0.89% | 0.92% |
| Dec 2025 | 56.5% | 18.5% | 14.4% | 8.4% | 0.41% | 1% | 0.76% |
| Jan 2026 | 52.3% | 17.6% | 17.8% | 9.7% | 0.51% | 1.1% | 0.94% |
| Feb 2026 | 54.4% | 16.9% | 16.1% | 9.7% | 0.59% | 1.3% | 1.1% |
| Mar 2026 | 53.6% | 17.5% | 16.8% | 9.4% | 0.52% | 1.2% | 0.97% |
| Apr 2026 | 54.8% | 17.8% | 14.5% | 10.3% | 0.54% | 1.2% | 0.8% |
| May 2026 | 54.3% | 17.1% | 16.4% | 9% | 0.61% | 1.7% | 0.93% |
| Jun 2026 | 55.2% | 17.4% | 15.5% | 8.7% | 0.52% | 1.7% | 0.96% |
| Jul 2026 | 55.7% | 16.8% | 16.1% | 8.6% | 0.61% | 1.4% | 0.75% |
| Aug 2026 | 50.7% | 19.6% | 17.3% | 9.7% | 0.6% | 1.2% | 0.92% |
| Sep 2026 | 56.1% | 18.5% | 13.8% | 9.4% | 0.85% | 0.72% | 0.69% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.1% | 17.1K | +18.8% | +5.4 points | |
| 2, held 2nd | 18.5% | 5.6K | +1.1% | -1.2 points | |
| 3, held 3rd | 13.8% | 4.2K | -14.3% | -3.5 points | |
| 4, held 4th | 9.4% | 2.9K | +4.7% | -0.2 points | |
| 5, moved from 7th to 5th | 0.85% | 260 | +52.9% | +0.3 pointsmoved from 7th to 5th | |
| 6, moved from 5th to 6th | 0.72% | 220 | -37.1% | -0.5 pointsmoved from 5th to 6th | |
| 7, moved from 6th to 7th | 0.69% | 210 | -19.2% | -0.2 pointsmoved from 6th to 7th |
1.
Sony56.1%
Held 1st. 17.1K estimated branded searches, +18.8% vs prior month. Share +5.4 points.
2.
Fujifilm18.5%
Held 2nd. 5.6K estimated branded searches, +1.1% vs prior month. Share -1.2 points.
3.
Canon13.8%
Held 3rd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.5 points.
4.
Nikon9.4%
Held 4th. 2.9K estimated branded searches, +4.7% vs prior month. Share -0.2 points.
0.85%
Moved from 7th to 5th. 260 estimated branded searches, +52.9% vs prior month. Share +0.3 points.
6.
Tamron0.72%
Moved from 5th to 6th. 220 estimated branded searches, -37.1% vs prior month. Share -0.5 points.
7.
Sigma0.69%
Moved from 6th to 7th. 210 estimated branded searches, -19.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among camera lens brands in New Zealand?
7 brands
In September 2026, Sony was the most searched among camera lens brands in New Zealand, with an estimated 17.1K branded searches, 56.1% of all searches for the seven we track. Fujifilm is in 2nd place, 37.6 percentage points behind at 18.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Sony | 54.4% → 56.1% | 58.7%Nov 2025 | 50.7%Aug 2026 | 1st |
| Fujifilm | 17.5% → 18.5% | 19.6%Aug 2026 | 16.8%Jul 2026 | 2nd |
| Canon | 16% → 13.8% | 17.8%Jan 2026 | 13.8%Sep 2026 | 3rd |
| Nikon | 9.3% → 9.4% | 10.3%Apr 2026 | 7.8%Nov 2025 | 4th |
| OM System | 0.39% → 0.85% | 0.85%Sep 2026 | 0.32%Nov 2025 | 7th → 5th |
| Tamron | 1.3% → 0.72% | 1.7%Jun 2026 | 0.72%Sep 2026 | 5th → 6th |
| Sigma | 0.93% → 0.69% | 1.1%Feb 2026 | 0.69%Sep 2026 | 6th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Sony’s share of searches among camera lens brands in New Zealand increased from 54.4% to 56.1%.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands in New Zealand increased from 17.5% to 18.5%.
- Across the 12 months ending September 2026, Canon’s share of searches among camera lens brands in New Zealand decreased from 16% to 13.8%.
- Across the 12 months ending September 2026, Tamron’s share of searches among camera lens brands in New Zealand decreased from 1.3% to 0.72%.
- Across the 12 months ending September 2026, Sony’s share of searches among camera lens brands in New Zealand peaked at 58.7% in November 2025 and was lowest at 50.7% in August 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands in New Zealand peaked at 19.6% in August 2026 and was lowest at 16.8% in July 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among camera lens brands in New Zealand peaked at 17.8% in January 2026 and was lowest at 13.8% in September 2026.
- Across the 12 months ending September 2026, Nikon’s share of searches among camera lens brands in New Zealand peaked at 10.3% in April 2026 and was lowest at 7.8% in November 2025.
- Across the 12 months ending September 2026, Tamron’s share of searches among camera lens brands in New Zealand peaked at 1.7% in June 2026 and was lowest at 0.72% in September 2026.
- Across the 12 months ending September 2026, OM System rose from 7th to 5th among camera lens brands in New Zealand.
- Across the 12 months ending September 2026, Tamron fell from 5th to 6th among camera lens brands in New Zealand.
- Across the 12 months ending September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand.
- Across the 12 months ending September 2026, Nikon held steady: its share of searches among camera lens brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand camera lens brands in September 2026?
6 changes
In September 2026, Sony gained share of searches among camera lens brands in New Zealand, from 50.7% to 56.1%.
In September 2026, Canon lost share of searches among camera lens brands in New Zealand, from 17.3% to 13.8%.
In September 2026, Fujifilm lost share of searches among camera lens brands in New Zealand, from 19.6% to 18.5%.
In September 2026, Tamron lost share of searches among camera lens brands in New Zealand, from 1.2% to 0.72%.
In September 2026, OM System rose from 7th to 5th among camera lens brands in New Zealand.
In September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand.
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