Brandwave

How popular isOM System?

In September 2026, people searched for OM System by name about 630 times in New Zealand, a 34% increase from the previous year. These searches made up 0.85% of all New Zealand camera lens brand searches, placing OM System fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about camera lens brands, OM System appeared in two of the five answers and was the seventh most recommended of the seven.

Search and AI answers in September 2026

OM System is the fifth most searched of 7 competitors and the seventh most recommended in AI answers.

  1. SonyShare of searches 56.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. FujifilmShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. CanonShare of searches 13.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. NikonShare of searches 9.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. OM SystemShare of searches 0.85%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top camera lens brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OM System was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OM System is the seventh most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Canon2nd
  3. Nikon3rd
  4. Sigma4th
  5. Tamron5th
  6. Fujifilm6th
  7. OM System7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nikon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tamron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sigma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about camera lens brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which camera lens brands compete with OM System?

OM System against camera lens brands in New Zealand, by month

Share of searches by month for Sony, Fujifilm, Canon, Nikon, OM System. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyFujifilmCanonNikonOM SystemTamronSigma
Oct 202554.4%17.5%16%9.3%0.39%1.3%0.93%
Nov 202558.7%17.3%14%7.8%0.32%0.89%0.92%
Dec 202556.5%18.5%14.4%8.4%0.41%1%0.76%
Jan 202652.3%17.6%17.8%9.7%0.51%1.1%0.94%
Feb 202654.4%16.9%16.1%9.7%0.59%1.3%1.1%
Mar 202653.6%17.5%16.8%9.4%0.52%1.2%0.97%
Apr 202654.8%17.8%14.5%10.3%0.54%1.2%0.8%
May 202654.3%17.1%16.4%9%0.61%1.7%0.93%
Jun 202655.2%17.4%15.5%8.7%0.52%1.7%0.96%
Jul 202655.7%16.8%16.1%8.6%0.61%1.4%0.75%
Aug 202650.7%19.6%17.3%9.7%0.6%1.2%0.92%
Sep 202656.1%18.5%13.8%9.4%0.85%0.72%0.69%

  1. 1.Sony

    56.1%

    Held 1st. 17.1K estimated branded searches, +18.8% vs prior month. Share +5.4 points.

  2. 2.Fujifilm

    18.5%

    Held 2nd. 5.6K estimated branded searches, +1.1% vs prior month. Share -1.2 points.

  3. 3.Canon

    13.8%

    Held 3rd. 4.2K estimated branded searches, -14.3% vs prior month. Share -3.5 points.

  4. 4.Nikon

    9.4%

    Held 4th. 2.9K estimated branded searches, +4.7% vs prior month. Share -0.2 points.

  5. 5.OM System

    0.85%

    Moved from 7th to 5th. 260 estimated branded searches, +52.9% vs prior month. Share +0.3 points.

  6. 6.Tamron

    0.72%

    Moved from 5th to 6th. 220 estimated branded searches, -37.1% vs prior month. Share -0.5 points.

  7. 7.Sigma

    0.69%

    Moved from 6th to 7th. 210 estimated branded searches, -19.2% vs prior month. Share -0.2 points.

Compare popularity between OM System and its closest rivals

Every comparison with OM System

9 comparisons

How has branded search demand for OM System changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OM System in New Zealand rose from 470 to 630.
  • Across the 12 months ending September 2026, OM System rose from 7th to 5th among camera lens brands in New Zealand.

How did search popularity change for New Zealand camera lens brands in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among camera lens brands in New Zealand, from 50.7% to 56.1%.

  2. In September 2026, Canon lost share of searches among camera lens brands in New Zealand, from 17.3% to 13.8%.

  3. In September 2026, Fujifilm lost share of searches among camera lens brands in New Zealand, from 19.6% to 18.5%.

  4. In September 2026, Tamron lost share of searches among camera lens brands in New Zealand, from 1.2% to 0.72%.

  5. In September 2026, OM System rose from 7th to 5th among camera lens brands in New Zealand.

  6. In September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand.

How are OM System’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using OM System’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olympus camera
  • om system
  • om system lens
  • om system mirrorless
  • omsystem
  • omsystem camera

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How the Brand Demand Index is measured

Where does OM System compete?

OM System is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands8th of 81.1%Show ranking
Camera lens brands5th of 70.85%Shown above
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