Brandwave

Camera brands in New Zealand:Which brands are most popular in search?

In August 2026, Sony was the most searched among camera brands in New Zealand, with an estimated 42.6K branded searches and 33.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Sony33.7%
  2. Canon21.4%
  3. Fujifilm13.9%
  4. GoPro12.5%
  5. Insta36010%
  6. Nikon5.4%
  7. Panasonic Lumix2.4%
  8. OM System0.67%

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Share of SearchLeaderboard

Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among camera brands in New Zealand, by month

Share of Search by month for Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of search table
MonthSonyCanonFujifilmGoProInsta360NikonPanasonic LumixOM System
Oct 202534.2%22.1%12.5%15.6%7.5%5.8%1.9%0.6%
Nov 202535.5%22%12.3%15.3%7.8%5%1.5%0.58%
Dec 202534.9%20.7%13%16.1%7.9%5.1%1.6%0.68%
Jan 202630.9%22%13.7%15.7%8.9%5.9%2.3%0.7%
Feb 202633.1%21%12.3%15.7%8.8%6.2%2.1%0.73%
Mar 202634.1%21.5%12.5%14.3%8.2%6.5%2.3%0.67%
Apr 202633.2%20.7%13.8%13.3%9.6%6.7%2.1%0.63%
May 202635%20.4%13.2%12.6%8.8%6%3.3%0.69%
Jun 202636%21.5%12.3%12.9%9%5.3%2.3%0.66%
Jul 202634.8%22.5%13.2%12.5%8.6%5.5%2.2%0.7%
Aug 202633.7%21.4%13.9%12.5%10%5.4%2.4%0.67%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Sony

    33.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -1.1 points

  2. 2.Canon

    21.4%

    held 2nd · 27K estimated branded searches · -2% vs prior month · -1.2 points

  3. 3.Fujifilm

    13.9%

    held 3rd · 17.6K estimated branded searches · +9.1% vs prior month · +0.7 points

  4. 4.GoPro

    12.5%

    held 4th · 15.9K estimated branded searches · +3.8% vs prior month · 0 points

  5. 5.Insta360

    10%

    held 5th · 12.6K estimated branded searches · +20.7% vs prior month · +1.4 points

  6. 6.Nikon

    5.4%

    held 6th · 6.8K estimated branded searches · +1.5% vs prior month · -0.1 points

  7. 7.Panasonic Lumix

    2.4%

    held 7th · 3K estimated branded searches · +14.2% vs prior month · +0.2 points

  8. 8.OM System

    0.67%

    held 8th · 850 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among camera brands in New Zealand?

In August 2026, Sony was the most searched among camera brands in New Zealand, with an estimated 42.6K branded searches and 33.7% estimated Share of Search within this set. Canon is in 2nd place, 12.4 percentage points behind at 21.4% Share of Search.

New Zealand camera brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Sony34.2% → 33.7%36%Jun 202630.9%Jan 20261st
Canon22.1% → 21.4%22.5%Jul 202620.4%May 20262nd
Fujifilm12.5% → 13.9%13.9%Aug 202612.3%Nov 20254th → 3rd
GoPro15.6% → 12.5%16.1%Dec 202512.5%Jul 20263rd → 4th
Insta3607.5% → 10%10%Aug 20267.5%Oct 20255th
Nikon5.8% → 5.4%6.7%Apr 20265%Nov 20256th
Panasonic Lumix1.9% → 2.4%3.3%May 20261.5%Nov 20257th
OM System0.6% → 0.67%0.73%Feb 20260.58%Nov 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand decreased from 22.1% to 21.4%.
  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand increased from 12.5% to 13.9%.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand decreased from 15.6% to 12.5%.
  • Across the 11 months ending August 2026, Insta360’s estimated Share of Search among camera brands in New Zealand increased from 7.5% to 10%.
  • Across the 11 months ending August 2026, Panasonic Lumix’s estimated Share of Search among camera brands in New Zealand increased from 1.9% to 2.4%.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands in New Zealand peaked at 36% in June 2026 and was lowest at 30.9% in January 2026.
  • Across the 11 months ending August 2026, Canon’s estimated Share of Search among camera brands in New Zealand peaked at 22.5% in July 2026 and was lowest at 20.4% in May 2026.
  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand peaked at 13.9% in August 2026 and was lowest at 12.3% in November 2025.
  • Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand peaked at 16.1% in December 2025 and was lowest at 12.5% in July 2026.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands in New Zealand peaked at 6.7% in April 2026 and was lowest at 5% in November 2025.
  • Across the 11 months ending August 2026, Panasonic Lumix’s estimated Share of Search among camera brands in New Zealand peaked at 3.3% in May 2026 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, Fujifilm rose from 4th to 3rd among camera brands in New Zealand.
  • Across the 11 months ending August 2026, GoPro fell from 3rd to 4th among camera brands in New Zealand.
  • Across the 11 months ending August 2026, Sony, Nikon and OM System held steady: their estimated Share of Search among camera brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.

  2. In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.

  3. In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.

  4. In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.

  5. Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.

  6. Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

  7. Estimated monthly branded searches for GoPro in New Zealand fell 14.2% over 11 measured months, from 18.5K to 15.9K in August 2026.

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