Brandwave

How popular isNikon?

In September 2026, people searched for Nikon by name about 3,570 times in New Zealand, a 5.6% increase from the previous year. These searches made up 6.1% of all New Zealand camera brand searches, placing Nikon sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about camera brands, Nikon appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Nikon is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. SonyShare of searches 29.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. GoProShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Insta360Share of searches 15.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CanonShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. NikonShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nikon was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Nikon is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Canon1st
  2. Sony2nd
  3. Nikon3rd
  4. Fujifilm4th
  5. OM System5th
  6. Panasonic Lumix6th
  7. GoPro–
  8. Insta360–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nikon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OM System3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Panasonic Lumix2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GoPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Insta3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camera brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which camera brands compete with Nikon?

Nikon against camera brands in New Zealand, by month

Share of searches by month for Sony, GoPro, Insta360, Canon, Fujifilm, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyGoProInsta360CanonFujifilmNikonPanasonic LumixOM System
Oct 202529%22.8%13.5%14.1%11.4%6.3%2%0.88%
Nov 202531.5%22.5%13.6%12.8%11.9%5.3%1.8%0.83%
Dec 202529.7%22.7%13.7%13.2%12.2%5.5%1.9%0.91%
Jan 202626.4%22.3%16.3%14.3%11.6%6.1%1.9%1.1%
Feb 202627.9%21.8%15.5%14.5%10.7%6.4%2.1%1.1%
Mar 202629%20.4%14.8%15%11.4%6.4%2.1%0.97%
Apr 202628.3%19.7%17.3%13.3%11.4%6.7%2.4%1%
May 202629.1%18.8%16.9%14.4%11.3%6.1%2.3%1%
Jun 202629.6%19.2%17.4%13.7%11.4%5.7%2%1.1%
Jul 202629.6%19%16.9%13.8%11.6%5.8%2.2%1.1%
Aug 202626.1%18.1%19.3%14.7%12.5%5.9%2.3%1%
Sep 202629.7%20.1%15.4%13.3%12.2%6.1%2.1%1.1%

  1. 1.Sony

    29.7%

    Held 1st. 17.4K estimated branded searches, +18% vs prior month. Share +3.6 points.

  2. 2.GoPro

    20.1%

    Moved from 3rd to 2nd. 11.8K estimated branded searches, +15% vs prior month. Share +2 points.

  3. 3.Insta360

    15.4%

    Moved from 2nd to 3rd. 9K estimated branded searches, -17.4% vs prior month. Share -3.9 points.

  4. 4.Canon

    13.3%

    Held 4th. 7.8K estimated branded searches, -6.8% vs prior month. Share -1.5 points.

  5. 5.Fujifilm

    12.2%

    Held 5th. 7.2K estimated branded searches, +0.99% vs prior month. Share -0.3 points.

  6. 6.Nikon

    6.1%

    Held 6th. 3.6K estimated branded searches, +6.9% vs prior month. Share +0.2 points.

  7. 7.Panasonic Lumix

    2.1%

    Held 7th. 1.2K estimated branded searches, -7.6% vs prior month. Share -0.2 points.

  8. 8.OM System

    1.1%

    Held 8th. 630 estimated branded searches, +10.5% vs prior month. Share +0.1 points.

Compare popularity between Nikon and its closest rivals

Every comparison with Nikon

15 comparisons

How has branded search demand for Nikon changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nikon in New Zealand rose from 3.4K to 3.6K.
  • Across the 12 months ending September 2026, Nikon’s share of searches among camera brands in New Zealand peaked at 6.7% in April 2026 and was lowest at 5.3% in November 2025.

How did search popularity change for New Zealand camera brands in September 2026?

6 changes

  1. In September 2026, GoPro overtook Insta360 to rank 2nd among camera brands in New Zealand, with 20.1% of the searches.

  2. In September 2026, Sony gained share of searches among camera brands in New Zealand, from 26.1% to 29.7%.

  3. In September 2026, Insta360 lost share of searches among camera brands in New Zealand, from 19.3% to 15.4%.

  4. In September 2026, Canon lost share of searches among camera brands in New Zealand, from 14.7% to 13.3%.

  5. Estimated monthly branded searches for OM System in New Zealand rose 34% over 12 measured months, from 470 to 630 in September 2026.

  6. Estimated monthly branded searches for Fujifilm in New Zealand rose 17.4% over 12 measured months, from 6.1K to 7.2K in September 2026.

How are Nikon’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Nikon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nikon
  • nikon camera
  • nikon coolpix
  • nikon lens
  • nikon mirrorless
  • nikon zf
  • nikon zfc

Do you work for Nikon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nikon compete?

Nikon is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands6th of 86.1%Shown above
Camera lens brands4th of 79.4%Show ranking
Binocular brands3rd of 815.5%Show ranking
Film camera brands3rd of 521%Show ranking
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