Brandwave

Nikon vs Panasonic Lumix:Which is more popular by branded search in New Zealand?

In August 2026, Nikon had more branded searches than Panasonic Lumix among camera brands in New Zealand. Nikon was estimated to have 6.8K branded searches compared to Panasonic Lumix’s 3K, and held a 5.4% Share of Search versus Panasonic Lumix’s 2.4%.

Share of Search among camera brands in New Zealand in August 2026Which is more popular in search, Nikon or Panasonic Lumix?
Nikon5.4%6.8K searches
vs
Panasonic Lumix2.4%3K searches

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Which is more popular in search, Nikon or Panasonic Lumix?

Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nikon and Panasonic Lumix among camera brands in New Zealand, by month

Share of Search by month for Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of search table
MonthSonyCanonFujifilmGoProInsta360NikonPanasonic LumixOM System
Oct 202534.2%22.1%12.5%15.6%7.5%5.8%1.9%0.6%
Nov 202535.5%22%12.3%15.3%7.8%5%1.5%0.58%
Dec 202534.9%20.7%13%16.1%7.9%5.1%1.6%0.68%
Jan 202630.9%22%13.7%15.7%8.9%5.9%2.3%0.7%
Feb 202633.1%21%12.3%15.7%8.8%6.2%2.1%0.73%
Mar 202634.1%21.5%12.5%14.3%8.2%6.5%2.3%0.67%
Apr 202633.2%20.7%13.8%13.3%9.6%6.7%2.1%0.63%
May 202635%20.4%13.2%12.6%8.8%6%3.3%0.69%
Jun 202636%21.5%12.3%12.9%9%5.3%2.3%0.66%
Jul 202634.8%22.5%13.2%12.5%8.6%5.5%2.2%0.7%
Aug 202633.7%21.4%13.9%12.5%10%5.4%2.4%0.67%
Sep 2026————————

How has the Nikon and Panasonic Lumix comparison changed over the last 12 months?

  • Nikon was ahead of Panasonic Lumix in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands in New Zealand moved from 5.8% to 5.4%, and its estimated monthly branded searches held steady at 6.8K.
  • Across the 11 months ending August 2026, Panasonic Lumix’s estimated Share of Search among camera brands in New Zealand moved from 1.9% to 2.4%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand camera brands in August 2026?

  1. Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Nikon’s and Panasonic Lumix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nikon

20 branded search terms

  • nikon
  • nikon aw100
  • nikon camera
  • nikon coolpix
  • nikon d3500
  • nikon d5600
  • nikon d850
  • nikon lens
  • nikon mirrorless
  • nikon near me
  • nikon nz
  • nikon online
  • nikon p1000
  • nikon z5
  • nikon z50
  • nikon z50 ii
  • nikon z6iii
  • nikon z8
  • nikon zf
  • nikon zfc

Panasonic Lumix

21 branded search terms

  • lumix
  • lumix camera
  • lumix dmc tz4
  • lumix g7
  • lumix g85
  • lumix l10
  • lumix s5
  • lumix s5ii
  • lumix s5iix
  • lumix tz80
  • panasonic com
  • panasonic lumix
  • panasonic lumix camera
  • panasonic lumix dmc fz300
  • panasonic lumix dmc g7k
  • panasonic lumix gx85
  • panasonic lumix lens
  • panasonic lumix lx100
  • panasonic lumix nz
  • panasoniclumix
  • panasoniclumix camera

How the Brand Demand Index is measured

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