Fujifilm vs GoPro:Which is more popular by branded search in New Zealand?
In August 2026, Fujifilm had more branded searches than GoPro among camera brands in New Zealand. Fujifilm was estimated to have 17.6K branded searches compared to GoPro’s 15.9K, and held a 13.9% Share of Search versus GoPro’s 12.5%.
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Which is more popular in search, Fujifilm or GoPro?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, GoPro. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Fujifilm and GoPro comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Fujifilm took it in April 2026, GoPro took it in June 2026, Fujifilm took it in July 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 14.8K to 17.6K.
- Across the 11 months ending August 2026, GoPro’s estimated Share of Search among camera brands in New Zealand moved from 15.6% to 12.5%, and its estimated monthly branded searches moved from 18.5K to 15.9K.
How did search popularity change for New Zealand camera brands in August 2026?
2 changes
In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.
Estimated monthly branded searches for GoPro in New Zealand fell 14.2% over 11 measured months, from 18.5K to 15.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and GoPro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fujifilm
21 branded search terms
- fujifilm
- fujifilm business innovation
- fujifilm camera
- fujifilm com
- fujifilm finepix
- fujifilm instax
- fujifilm lens
- fujifilm mirrorless
- fujifilm near me
- fujifilm new zealand
- fujifilm nz
- fujifilm online
- fujifilm x e5
- fujifilm x t5
- fujifilm x100
- fujifilm x100v
- fujifilm x100vi
- fujifilm xe5
- fujifilm xs20
- fujifilm xt30
- fujifilm xt5
GoPro
26 branded search terms
- gopro
- gopro 13
- gopro 360
- gopro 4
- gopro action camera
- gopro camera
- gopro chest harness
- gopro com
- gopro hero
- gopro hero 10
- gopro hero 11
- gopro hero 13
- gopro hero 3
- gopro hero 7
- gopro hero 9
- gopro hero12
- gopro hero5
- gopro lens
- gopro max 2
- gopro mirrorless
- gopro mounts
- gopro near me
- gopro new zealand
- gopro nz
- gopro online
- gopro quik
Put your own brand in this comparison
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