Fujifilm vs Insta360:Which is more popular by branded search in New Zealand?
In August 2026, Fujifilm had more branded searches than Insta360 among camera brands in New Zealand. Fujifilm was estimated to have 17.6K branded searches compared to Insta360’s 12.6K, and held a 13.9% Share of Search versus Insta360’s 10%.
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Which is more popular in search, Fujifilm or Insta360?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fujifilm, Insta360. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Fujifilm and Insta360 comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Insta360 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 14.8K to 17.6K.
- Across the 11 months ending August 2026, Insta360’s estimated Share of Search among camera brands in New Zealand moved from 7.5% to 10%, and its estimated monthly branded searches moved from 8.9K to 12.6K.
How did search popularity change for New Zealand camera brands in August 2026?
2 changes
In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.
In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Fujifilm’s and Insta360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fujifilm
21 branded search terms
- fujifilm
- fujifilm business innovation
- fujifilm camera
- fujifilm com
- fujifilm finepix
- fujifilm instax
- fujifilm lens
- fujifilm mirrorless
- fujifilm near me
- fujifilm new zealand
- fujifilm nz
- fujifilm online
- fujifilm x e5
- fujifilm x t5
- fujifilm x100
- fujifilm x100v
- fujifilm x100vi
- fujifilm xe5
- fujifilm xs20
- fujifilm xt30
- fujifilm xt5
Insta360
28 branded search terms
- insta360
- insta360 360 camera
- insta360 action camera
- insta360 camera
- insta360 com
- insta360 go 2
- insta360 go 3
- insta360 lens
- insta360 link
- insta360 microphone
- insta360 mirrorless
- insta360 nano
- insta360 near me
- insta360 new zealand
- insta360 nz
- insta360 one rs
- insta360 one x
- insta360 one x2
- insta360 online
- insta360 price
- insta360 pro
- insta360 pro 2
- insta360 tripod
- insta360 web cam
- insta360 x2
- insta360 x3
- insta360 x3 action camera
- insta360 x4
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.