Brandwave

How popular isFujifilm in search?

In August 2026, there were an estimated 17.6K branded searches for Fujifilm in New Zealand which is up 18.7% over the last 11 months. Fujifilm holds 13.9% estimated Share of Search among New Zealand camera brands and is ranked 3rd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Sony33.7%
  2. Canon21.4%
  3. Fujifilm13.9%
  4. GoPro12.5%
  5. Insta36010%
  6. Nikon5.4%
  7. Panasonic Lumix2.4%
  8. OM System0.67%
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Which camera brands compete with Fujifilm?

Fujifilm against camera brands in New Zealand, by month

Share of Search by month for Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of search table
MonthSonyCanonFujifilmGoProInsta360NikonPanasonic LumixOM System
Oct 202534.2%22.1%12.5%15.6%7.5%5.8%1.9%0.6%
Nov 202535.5%22%12.3%15.3%7.8%5%1.5%0.58%
Dec 202534.9%20.7%13%16.1%7.9%5.1%1.6%0.68%
Jan 202630.9%22%13.7%15.7%8.9%5.9%2.3%0.7%
Feb 202633.1%21%12.3%15.7%8.8%6.2%2.1%0.73%
Mar 202634.1%21.5%12.5%14.3%8.2%6.5%2.3%0.67%
Apr 202633.2%20.7%13.8%13.3%9.6%6.7%2.1%0.63%
May 202635%20.4%13.2%12.6%8.8%6%3.3%0.69%
Jun 202636%21.5%12.3%12.9%9%5.3%2.3%0.66%
Jul 202634.8%22.5%13.2%12.5%8.6%5.5%2.2%0.7%
Aug 202633.7%21.4%13.9%12.5%10%5.4%2.4%0.67%
Sep 2026————————

  1. 1.Sony

    33.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -1.1 points

  2. 2.Canon

    21.4%

    held 2nd · 27K estimated branded searches · -2% vs prior month · -1.2 points

  3. 3.Fujifilm

    13.9%

    held 3rd · 17.6K estimated branded searches · +9.1% vs prior month · +0.7 points

  4. 4.GoPro

    12.5%

    held 4th · 15.9K estimated branded searches · +3.8% vs prior month · 0 points

  5. 5.Insta360

    10%

    held 5th · 12.6K estimated branded searches · +20.7% vs prior month · +1.4 points

  6. 6.Nikon

    5.4%

    held 6th · 6.8K estimated branded searches · +1.5% vs prior month · -0.1 points

  7. 7.Panasonic Lumix

    2.4%

    held 7th · 3K estimated branded searches · +14.2% vs prior month · +0.2 points

  8. 8.OM System

    0.67%

    held 8th · 850 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Fujifilm and its closest rivals

How has branded search demand for Fujifilm changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fujifilm in New Zealand rose from 14.8K to 17.6K.
  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand increased from 12.5% to 13.9%.
  • Across the 11 months ending August 2026, Fujifilm’s estimated Share of Search among camera brands in New Zealand peaked at 13.9% in August 2026 and was lowest at 12.3% in November 2025.
  • Across the 11 months ending August 2026, Fujifilm rose from 4th to 3rd among camera brands in New Zealand.

How did search popularity change for New Zealand camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.

  2. In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.

  3. In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.

  4. In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.

  5. Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.

  6. Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

How is Fujifilm measured?

Brandwave collects information about searches that people make online using Fujifilm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • fujifilm
  • fujifilm business innovation
  • fujifilm camera
  • fujifilm com
  • fujifilm finepix
  • fujifilm instax
  • fujifilm lens
  • fujifilm mirrorless
  • fujifilm near me
  • fujifilm new zealand
  • fujifilm nz
  • fujifilm online
  • fujifilm x e5
  • fujifilm x t5
  • fujifilm x100
  • fujifilm x100v
  • fujifilm x100vi
  • fujifilm xe5
  • fujifilm xs20
  • fujifilm xt30
  • fujifilm xt5

Do you work for Fujifilm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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