Fujifilm vs Sigma:Which is more popular?
In September 2026, Fujifilm had more branded searches than Sigma among camera lens brands in New Zealand. Fujifilm had about 5,630 branded searches, while Sigma had 210. Fujifilm made up 18.5% of all camera lens brand searches we track, and Sigma accounted for 0.69%. When we asked ChatGPT and Google AI Overviews about camera lens brands, Fujifilm and Sigma each appeared in four of the five answers. Sigma was mentioned before Fujifilm in three out of four answers that named either.
Who do people search for more?
Fujifilm, about 27 searches for every 1 for Sigma
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Sigma, named ahead of Fujifilm in 3 of 4 answers
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Top camera lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fujifilm and Sigma were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sigma was listed before Fujifilm in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nikon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tamron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sigma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about camera lens brands
5 answers
Asked ChatGPT
“Which camera lens brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera lens brands in New Zealand?”
Asked ChatGPT
“What's the best camera lens brand in New Zealand for a mirrorless setup?”
Searched Google, AI Overview
“camera lens for portraits”
Searched Google, AI Overview
“camera lens brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Fujifilm or Sigma more popular in search?
This chart shows how often people search Google for Fujifilm and Sigma by name. Each line represents a brand's share of searches for all seven camera lens brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fujifilm, Sigma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Fujifilm | Canon | Nikon | OM System | Tamron | Sigma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 17.5% | 16% | 9.3% | 0.39% | 1.3% | 0.93% |
| Nov 2025 | 58.7% | 17.3% | 14% | 7.8% | 0.32% | 0.89% | 0.92% |
| Dec 2025 | 56.5% | 18.5% | 14.4% | 8.4% | 0.41% | 1% | 0.76% |
| Jan 2026 | 52.3% | 17.6% | 17.8% | 9.7% | 0.51% | 1.1% | 0.94% |
| Feb 2026 | 54.4% | 16.9% | 16.1% | 9.7% | 0.59% | 1.3% | 1.1% |
| Mar 2026 | 53.6% | 17.5% | 16.8% | 9.4% | 0.52% | 1.2% | 0.97% |
| Apr 2026 | 54.8% | 17.8% | 14.5% | 10.3% | 0.54% | 1.2% | 0.8% |
| May 2026 | 54.3% | 17.1% | 16.4% | 9% | 0.61% | 1.7% | 0.93% |
| Jun 2026 | 55.2% | 17.4% | 15.5% | 8.7% | 0.52% | 1.7% | 0.96% |
| Jul 2026 | 55.7% | 16.8% | 16.1% | 8.6% | 0.61% | 1.4% | 0.75% |
| Aug 2026 | 50.7% | 19.6% | 17.3% | 9.7% | 0.6% | 1.2% | 0.92% |
| Sep 2026 | 56.1% | 18.5% | 13.8% | 9.4% | 0.85% | 0.72% | 0.69% |
How has the Fujifilm and Sigma comparison changed over the last 12 months?
3 findings
- Fujifilm was ahead of Sigma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fujifilm’s share of searches among camera lens brands in New Zealand moved from 17.5% to 18.5%, and its estimated monthly branded searches moved from 4.9K to 5.6K.
- Across the 12 months ending September 2026, Sigma’s share of searches among camera lens brands in New Zealand moved from 0.93% to 0.69%, and its estimated monthly branded searches moved from 260 to 210.
How did search popularity change for New Zealand camera lens brands in September 2026?
2 changes
In September 2026, Fujifilm lost share of searches among camera lens brands in New Zealand, from 19.6% to 18.5%.
In September 2026, Sigma fell from 6th to 7th among camera lens brands in New Zealand.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Fujifilm’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera lens brands
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