Nikon vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Nikon among camera lens brands in New Zealand. Sony had about 17,100 branded searches, while Nikon had 2,870. Sony made up 56.1% of all camera lens brand searches we track, and Nikon accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about camera lens brands, both Nikon and Sony appeared in all five answers. Sony was mentioned before Nikon in three out of five answers.
Who do people search for more?
Sony, about 6 searches for every 1 for Nikon
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Sony, named ahead of Nikon in 3 of 5 answers
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Top camera lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Nikon and Sony showed up in all five answers. Sony was listed before Nikon in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nikon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fujifilm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tamron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sigma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OM System2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about camera lens brands
5 answers
Asked ChatGPT
“Which camera lens brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best camera lens brands in New Zealand?”
Asked ChatGPT
“What's the best camera lens brand in New Zealand for a mirrorless setup?”
Searched Google, AI Overview
“camera lens for portraits”
Searched Google, AI Overview
“camera lens brands nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Nikon or Sony more popular in search?
This chart shows how often people search Google for Nikon and Sony by name. Each line represents a brand's share of searches for all seven camera lens brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sony, Nikon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Fujifilm | Canon | Nikon | OM System | Tamron | Sigma |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 17.5% | 16% | 9.3% | 0.39% | 1.3% | 0.93% |
| Nov 2025 | 58.7% | 17.3% | 14% | 7.8% | 0.32% | 0.89% | 0.92% |
| Dec 2025 | 56.5% | 18.5% | 14.4% | 8.4% | 0.41% | 1% | 0.76% |
| Jan 2026 | 52.3% | 17.6% | 17.8% | 9.7% | 0.51% | 1.1% | 0.94% |
| Feb 2026 | 54.4% | 16.9% | 16.1% | 9.7% | 0.59% | 1.3% | 1.1% |
| Mar 2026 | 53.6% | 17.5% | 16.8% | 9.4% | 0.52% | 1.2% | 0.97% |
| Apr 2026 | 54.8% | 17.8% | 14.5% | 10.3% | 0.54% | 1.2% | 0.8% |
| May 2026 | 54.3% | 17.1% | 16.4% | 9% | 0.61% | 1.7% | 0.93% |
| Jun 2026 | 55.2% | 17.4% | 15.5% | 8.7% | 0.52% | 1.7% | 0.96% |
| Jul 2026 | 55.7% | 16.8% | 16.1% | 8.6% | 0.61% | 1.4% | 0.75% |
| Aug 2026 | 50.7% | 19.6% | 17.3% | 9.7% | 0.6% | 1.2% | 0.92% |
| Sep 2026 | 56.1% | 18.5% | 13.8% | 9.4% | 0.85% | 0.72% | 0.69% |
How has the Nikon and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Nikon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nikon’s share of searches among camera lens brands in New Zealand moved from 9.3% to 9.4%, and its estimated monthly branded searches moved from 2.6K to 2.9K.
- Across the 12 months ending September 2026, Sony’s share of searches among camera lens brands in New Zealand moved from 54.4% to 56.1%, and its estimated monthly branded searches moved from 15.2K to 17.1K.
How did search popularity change for New Zealand camera lens brands in September 2026?
1 change
In September 2026, Sony gained share of searches among camera lens brands in New Zealand, from 50.7% to 56.1%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Nikon’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camera lens brands
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