Brandwave

How popular isSony in search?

In August 2026, there were an estimated 42.6K branded searches for Sony in New Zealand which is up 5.1% over the last 11 months. Sony holds 33.7% estimated Share of Search among New Zealand camera brands and is ranked 1st of 8 competitors for search popularity.

Share of Search, August 2026
  1. Sony33.7%
  2. Canon21.4%
  3. Fujifilm13.9%
  4. GoPro12.5%
  5. Insta36010%
  6. Nikon5.4%
  7. Panasonic Lumix2.4%
  8. OM System0.67%
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Which camera brands compete with Sony?

Sony against camera brands in New Zealand, by month

Share of Search by month for Sony, Canon, Fujifilm, GoPro, Insta360, Nikon, Panasonic Lumix. The figures are in the table below the chart.

View monthly share of search table
MonthSonyCanonFujifilmGoProInsta360NikonPanasonic LumixOM System
Oct 202534.2%22.1%12.5%15.6%7.5%5.8%1.9%0.6%
Nov 202535.5%22%12.3%15.3%7.8%5%1.5%0.58%
Dec 202534.9%20.7%13%16.1%7.9%5.1%1.6%0.68%
Jan 202630.9%22%13.7%15.7%8.9%5.9%2.3%0.7%
Feb 202633.1%21%12.3%15.7%8.8%6.2%2.1%0.73%
Mar 202634.1%21.5%12.5%14.3%8.2%6.5%2.3%0.67%
Apr 202633.2%20.7%13.8%13.3%9.6%6.7%2.1%0.63%
May 202635%20.4%13.2%12.6%8.8%6%3.3%0.69%
Jun 202636%21.5%12.3%12.9%9%5.3%2.3%0.66%
Jul 202634.8%22.5%13.2%12.5%8.6%5.5%2.2%0.7%
Aug 202633.7%21.4%13.9%12.5%10%5.4%2.4%0.67%
Sep 2026————————

  1. 1.Sony

    33.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -1.1 points

  2. 2.Canon

    21.4%

    held 2nd · 27K estimated branded searches · -2% vs prior month · -1.2 points

  3. 3.Fujifilm

    13.9%

    held 3rd · 17.6K estimated branded searches · +9.1% vs prior month · +0.7 points

  4. 4.GoPro

    12.5%

    held 4th · 15.9K estimated branded searches · +3.8% vs prior month · 0 points

  5. 5.Insta360

    10%

    held 5th · 12.6K estimated branded searches · +20.7% vs prior month · +1.4 points

  6. 6.Nikon

    5.4%

    held 6th · 6.8K estimated branded searches · +1.5% vs prior month · -0.1 points

  7. 7.Panasonic Lumix

    2.4%

    held 7th · 3K estimated branded searches · +14.2% vs prior month · +0.2 points

  8. 8.OM System

    0.67%

    held 8th · 850 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Sony and its closest rivals

How has branded search demand for Sony changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sony in New Zealand rose from 40.6K to 42.6K.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among camera brands in New Zealand peaked at 36% in June 2026 and was lowest at 30.9% in January 2026.

How did search popularity change for New Zealand camera brands in August 2026?

  1. In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%.

  2. In August 2026, Fujifilm gained estimated Share of Search among camera brands in New Zealand, from 13.2% to 13.9%.

  3. In August 2026, Canon lost estimated Share of Search among camera brands in New Zealand, from 22.5% to 21.4%.

  4. In August 2026, Sony lost estimated Share of Search among camera brands in New Zealand, from 34.8% to 33.7%.

  5. Estimated monthly branded searches for Panasonic Lumix in New Zealand rose 38% over 11 measured months, from 2.2K to 3K in August 2026.

  6. Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.

Which car audio brands compete with Sony?

Sony against car audio brands in New Zealand, by month

Share of Search by month for Sony. The figures are in the table below the chart.

View monthly share of search table
MonthSonyPioneerAlpine Car AudioKenwood Car AudioJVC
Oct 202598.1%0.85%0.39%0.31%0.39%
Nov 202598.5%0.65%0.36%0.22%0.24%
Dec 202598.5%0.69%0.27%0.25%0.31%
Jan 202697.9%0.9%0.36%0.46%0.36%
Feb 202697.3%1.1%0.41%0.65%0.47%
Mar 202697.7%1.3%0.42%0.32%0.29%
Apr 202696.8%2%0.44%0.36%0.42%
May 202697%2%0.33%0.3%0.35%
Jun 202697.2%1.8%0.34%0.23%0.39%
Jul 202698%1%0.35%0.28%0.37%
Aug 202697.7%1.2%0.44%0.37%0.32%
Sep 2026—————

  1. 1.Sony

    97.7%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · -0.3 points

  2. 2.Pioneer

    1.2%

    held 2nd · 520 estimated branded searches · +15.6% vs prior month · +0.2 points

  3. 3.Alpine Car Audio

    0.44%

    moved from 4th to 3rd · 190 estimated branded searches · +26.7% vs prior month · +0.1 points

  4. 4.Kenwood Car Audio

    0.37%

    moved from 5th to 4th · 160 estimated branded searches · +33.3% vs prior month · +0.1 points

  5. 5.JVC

    0.32%

    moved from 3rd to 5th · 140 estimated branded searches · -12.5% vs prior month · 0 points

Compare search popularity between Sony and its closest rivals

How has branded search demand for Sony changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among car audio brands in New Zealand peaked at 98.5% in November 2025 and was lowest at 96.8% in April 2026.

How did search popularity change for New Zealand car audio brands in August 2026?

  1. In August 2026, Alpine Car Audio rose from 4th to 3rd among car audio brands in New Zealand.

  2. In August 2026, Kenwood Car Audio rose from 5th to 4th among car audio brands in New Zealand.

  3. In August 2026, JVC fell from 3rd to 5th among car audio brands in New Zealand.

  4. Estimated monthly branded searches for Pioneer in New Zealand rose 48.6% over 11 measured months, from 350 to 520 in August 2026.

Which headphone brands compete with Sony?

Sony against headphone brands in New Zealand, by month

Share of Search by month for AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy. The figures are in the table below the chart.

View monthly share of search table
MonthAirPodsJBLSonyBoseSennheiserSkullcandyBeatsMarshallJabra
Oct 202544.6%19.2%17.7%7.9%3.7%2.4%2.1%1%1.4%
Nov 202542%21.7%18.1%8.2%3.5%2.2%1.9%1.2%1.1%
Dec 202538.2%28.8%16.2%7.5%3.2%2.3%1.9%1.1%0.88%
Jan 202641.6%23.1%18.1%7.3%3.4%2.3%2%1.1%1.3%
Feb 202643.7%20.4%18.1%6.7%3.7%2.6%2.4%0.99%1.5%
Mar 202646.4%18.7%17.6%6.7%3.6%2.6%2.1%0.92%1.4%
Apr 202641.4%22.2%18.2%7.2%3.8%2.4%2.3%0.98%1.3%
May 202643.2%19.8%18.2%7.3%4.3%2.4%2.4%1.1%1.3%
Jun 202644.2%19.1%17.8%7.2%4.8%2.4%2.3%1%1.2%
Jul 202643.3%19.9%17.8%7%4.9%2.4%2.3%1.1%1.2%
Aug 202644.5%20.1%16.9%7.1%4.1%3%1.9%1.2%1.2%
Sep 2026—————————

  1. 1.AirPods

    44.5%

    held 1st · 112K estimated branded searches · +8.6% vs prior month · +1.2 points

  2. 2.JBL

    20.1%

    held 2nd · 50.5K estimated branded searches · +6.2% vs prior month · +0.1 points

  3. 3.Sony

    16.9%

    held 3rd · 42.6K estimated branded searches · +0.19% vs prior month · -0.9 points

  4. 4.Bose

    7.1%

    held 4th · 17.9K estimated branded searches · +7.6% vs prior month · +0.1 points

  5. 5.Sennheiser

    4.1%

    held 5th · 10.3K estimated branded searches · -12.7% vs prior month · -0.9 points

  6. 6.Skullcandy

    3%

    held 6th · 7.5K estimated branded searches · +28.2% vs prior month · +0.5 points

  7. 7.Beats

    1.9%

    held 7th · 4.7K estimated branded searches · -12.4% vs prior month · -0.4 points

  8. 8.Marshall

    1.2%

    moved from 9th to 8th · 3.1K estimated branded searches · +16.1% vs prior month · +0.1 points

  9. 9.Jabra

    1.2%

    moved from 8th to 9th · 3K estimated branded searches · +5% vs prior month · 0 points

Compare search popularity between Sony and its closest rivals

How has branded search demand for Sony changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among headphone brands in New Zealand decreased from 17.7% to 16.9%.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among headphone brands in New Zealand peaked at 18.2% in April 2026 and was lowest at 16.2% in December 2025.

How did search popularity change for New Zealand headphone brands in August 2026?

  1. In August 2026, AirPods gained estimated Share of Search among headphone brands in New Zealand, from 43.3% to 44.5%.

  2. In August 2026, Skullcandy gained estimated Share of Search among headphone brands in New Zealand, from 2.4% to 3%.

  3. In August 2026, Sony lost estimated Share of Search among headphone brands in New Zealand, from 17.8% to 16.9%.

  4. In August 2026, Sennheiser lost estimated Share of Search among headphone brands in New Zealand, from 4.9% to 4.1%.

  5. Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026.

  6. In August 2026, Marshall rose from 9th to 8th among headphone brands in New Zealand.

Which TV brands compete with Sony?

Sony against TV brands in New Zealand, by month

Share of Search by month for Sony, Samsung, Philips, LG, Hisense, TCL, Panasonic, Veon. The figures are in the table below the chart.

View monthly share of search table
MonthSonySamsungPhilipsLGHisenseTCLPanasonicVeon
Oct 202542%18.4%15.2%10.1%4.5%3.7%4.2%2%
Nov 202544.6%17.2%15.8%8.8%4.2%3.9%3.9%1.6%
Dec 202543.2%16.6%16.6%8.4%4.7%3.8%4.6%2.1%
Jan 202638%18.9%15.6%10.8%5.4%4.6%4.7%1.9%
Feb 202638.3%18.8%15.2%12.7%4.4%4.2%4.5%1.9%
Mar 202638%18.7%13.5%15.2%4.8%4.1%4%1.7%
Apr 202636.3%19.2%16.9%12%5.6%4.4%3.8%1.9%
May 202637.8%18.7%17.1%12.5%4.5%4.1%3.6%1.7%
Jun 202637.4%19.4%16.2%12.8%5%3.8%3.6%1.7%
Jul 202638.4%19%16.6%12.2%4.8%3.6%3.7%1.7%
Aug 202638.5%19.1%17.4%11.5%4.3%3.6%3.4%2.2%
Sep 2026————————

  1. 1.Sony

    38.5%

    held 1st · 42.6K estimated branded searches · +0.19% vs prior month · +0.1 points

  2. 2.Samsung

    19.1%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +0.1 points

  3. 3.Philips

    17.4%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +0.8 points

  4. 4.LG

    11.5%

    held 4th · 12.8K estimated branded searches · -5.9% vs prior month · -0.7 points

  5. 5.Hisense

    4.3%

    held 5th · 4.8K estimated branded searches · -10.6% vs prior month · -0.5 points

  6. 6.TCL

    3.6%

    moved from 7th to 6th · 4K estimated branded searches · +1% vs prior month · 0 points

  7. 7.Panasonic

    3.4%

    moved from 6th to 7th · 3.8K estimated branded searches · -7.8% vs prior month · -0.3 points

  8. 8.Veon

    2.2%

    held 8th · 2.4K estimated branded searches · +26.2% vs prior month · +0.5 points

Compare search popularity between Sony and its closest rivals

How has branded search demand for Sony changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand decreased from 42% to 38.5%.
  • Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand peaked at 44.6% in November 2025 and was lowest at 36.3% in April 2026.

How did search popularity change for New Zealand TV brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.

  2. In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.

  3. In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.

  4. In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.

  5. In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.

  6. Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

How is Sony measured?

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

59 branded search terms

  • best sony headphones
  • fx3 sony
  • new sony headphones
  • sony
  • sony 100 inch tv
  • sony 32 inch tv
  • sony 40 inch tv
  • sony 43 inch tv
  • sony 4k tv
  • sony 50 inch tv
  • sony 55 inch tv
  • sony 75 inch tv
  • sony 85 inch tv
  • sony a6400
  • sony a6700
  • sony android tv
  • sony bluetooth headphones
  • sony bravia 32 inch tv
  • sony bravia tv
  • sony bravia tv 55 inch
  • sony camara
  • sony car audio
  • sony car stereo
  • sony co nz
  • sony cyber shot
  • sony earbuds
  • sony earphones
  • sony ev e10
  • sony headphones
  • sony headphones wh 1000xm4
  • sony headphones wh 1000xm5
  • sony headphones xm4
  • sony headphones xm5
  • sony in ear headphones
  • sony led tv
  • sony lens
  • sony mirrorless
  • sony mx4 headphones
  • sony near me
  • sony noise cancelling earbuds
  • sony nz
  • sony oled tv
  • sony online
  • sony tv
  • sony tv sale
  • sony wh 1000xm4
  • sony wh 1000xm4 headphones
  • sony wh 1000xm5
  • sony wh 1000xm6
  • sony white headphones
  • sony wired earphones
  • sony wired headphones
  • sony wireless earbuds
  • sony wireless headphones
  • sony xm4
  • sony xm4 headphones
  • sony xm5
  • sony xm5 headphones
  • sony xm6

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, in New Zealand.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

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