Brandwave

How popular isSkullcandy?

In September 2026, people searched for Skullcandy by name about 6,840 times in New Zealand, a 39.9% increase from the previous year. These searches made up 3.6% of all New Zealand headphone brand searches, placing Skullcandy sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about headphone brands, Skullcandy appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Skullcandy is the sixth most searched of 10 competitors and the seventh most recommended in AI answers.

  1. Apple AirPodsShare of searches 43.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. JBLShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. SonyShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. BoseShare of searches 7.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. SkullcandyShare of searches 3.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+5 more

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Top headphone brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skullcandy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skullcandy is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sony1st
  2. Bose2nd
  3. Sennheiser3rd
  4. JBL4th
  5. Apple AirPods5th
  6. Soundcore6th
  7. Skullcandy7th
  8. Beats–
  9. Jabra–
  10. Marshall–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sennheiser5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple AirPods2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skullcandy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jabra0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marshall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about headphone brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which headphone brands compete with Skullcandy?

Skullcandy against headphone brands in New Zealand, by month

Share of searches by month for Apple AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy, Beats. The figures are in the table below the chart.

View monthly share of searches table
MonthApple AirPodsJBLSonyBoseSennheiserSkullcandyBeatsJabraSoundcoreMarshall
Oct 202544.7%22.2%13.6%8.9%3.5%3%2.2%1.1%0.44%0.38%
Nov 202544.3%23.4%14.1%8.8%3.2%2.7%2%0.8%0.33%0.41%
Dec 202540.1%30.4%12.6%8%3%2.6%1.9%0.67%0.3%0.39%
Jan 202642.7%25.6%14%7.9%3.2%2.8%2%0.99%0.38%0.41%
Feb 202647%22.3%13.4%7.2%3.3%3%2%1%0.42%0.37%
Mar 202646.9%21.1%14%7.5%3.6%3.1%2%0.96%0.47%0.42%
Apr 202643.7%24.8%13.5%7.8%3.6%2.9%2%0.95%0.39%0.42%
May 202645.1%22.7%13.4%8%4.1%3%1.9%0.92%0.43%0.44%
Jun 202645.4%22.1%13.1%8.3%4.6%3%1.7%0.79%0.52%0.45%
Jul 202644.4%23%13.4%8%4.7%3%1.8%0.84%0.42%0.35%
Aug 202645.6%22.5%12.4%8.3%4%3.7%1.9%0.8%0.47%0.36%
Sep 202643.8%23.7%13.4%7.3%3.6%3.6%3%0.7%0.46%0.42%

  1. 1.Apple AirPods

    43.8%

    Held 1st. 83.8K estimated branded searches, -1% vs prior month. Share -1.8 points.

  2. 2.JBL

    23.7%

    Held 2nd. 45.3K estimated branded searches, +8.5% vs prior month. Share +1.2 points.

  3. 3.Sony

    13.4%

    Held 3rd. 25.7K estimated branded searches, +11.4% vs prior month. Share +1 points.

  4. 4.Bose

    7.3%

    Held 4th. 14K estimated branded searches, -9% vs prior month. Share -1 points.

  5. 5.Sennheiser

    3.6%

    Held 5th. 7K estimated branded searches, -6.4% vs prior month. Share -0.4 points.

  6. 6.Skullcandy

    3.6%

    Held 6th. 6.8K estimated branded searches, -0.44% vs prior month. Share -0.1 points.

  7. 7.Beats

    3%

    Held 7th. 5.8K estimated branded searches, +63.5% vs prior month. Share +1.1 points.

  8. 8.Jabra

    0.7%

    Held 8th. 1.3K estimated branded searches, -10.1% vs prior month. Share -0.1 points.

  9. 9.Soundcore

    0.46%

    Held 9th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Marshall

    0.42%

    Held 10th. 800 estimated branded searches, +21.2% vs prior month. Share +0.1 points.

Compare popularity between Skullcandy and its closest rivals

Every comparison with Skullcandy

10 comparisons

How has branded search demand for Skullcandy changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skullcandy in New Zealand rose from 4.9K to 6.8K.
  • Across the 12 months ending September 2026, Skullcandy’s share of searches among headphone brands in New Zealand increased from 3% to 3.6%.
  • Across the 12 months ending September 2026, Skullcandy’s share of searches among headphone brands in New Zealand peaked at 3.7% in August 2026 and was lowest at 2.6% in December 2025.

How did search popularity change for New Zealand headphone brands in September 2026?

6 changes

  1. In September 2026, JBL gained share of searches among headphone brands in New Zealand, from 22.5% to 23.7%.

  2. In September 2026, Beats gained share of searches among headphone brands in New Zealand, from 1.9% to 3%.

  3. In September 2026, Sony gained share of searches among headphone brands in New Zealand, from 12.4% to 13.4%.

  4. In September 2026, Apple AirPods lost share of searches among headphone brands in New Zealand, from 45.6% to 43.8%.

  5. In September 2026, Bose lost share of searches among headphone brands in New Zealand, from 8.3% to 7.3%.

  6. Estimated monthly branded searches for Skullcandy in New Zealand rose 39.9% over 12 measured months, from 4.9K to 6.8K in September 2026.

How are Skullcandy’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Skullcandy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skullcandy
  • skullcandy crusher
  • skullcandy crusher evo
  • skullcandy earbuds
  • skullcandy earphones
  • skullcandy evo
  • skullcandy evo crusher
  • skullcandy headphones
  • skullcandy hesh
  • skullcandy hesh anc
  • skullcandy hesh evo
  • skullcandy push active
  • skullcandy smokin buds
  • skullcandy wireless earbuds

Do you work for Skullcandy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Skullcandy compete?

Skullcandy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands6th of 103.6%Shown above
Bluetooth headphones brands6th of 82.8%Show ranking
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