Bluetooth headphones brands in New Zealand:Which are most popular?
In September 2026, Apple AirPods was the most searched bluetooth headphones brand in New Zealand, accounting for 51.4% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, JBL and Sony showed up in every answer. Sony was recommended most often, coming first in all four responses that gave a list.
Apple AirPodsShare of searches 51.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
JBLShare of searches 24.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
SonyShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BoseShare of searches 6.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SennheiserShare of searches 3.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top bluetooth headphones brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, JBL and Sony appeared every time. Sony was recommended most often, coming first in all four answers that gave a list. Bose was second, and Sennheiser was third. Beats, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sony1st
- Bose2nd
- Sennheiser3rd
- JBL4th
- Apple AirPods5th
Skullcandy6th
Beats–
Samsung–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sennheiser4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Apple AirPods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skullcandy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beats0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bluetooth headphones brands
5 answers
Asked ChatGPT
“Which Bluetooth headphones brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Bluetooth headphones brands in New Zealand?”
Asked ChatGPT
“What's the best Bluetooth headphones brand in New Zealand for everyday listening?”
Searched Google, AI Overview
“wireless headphones nz”
Searched Google, AI Overview
“bluetooth headphones nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which bluetooth headphones brands do people search for most?
This chart shows how often people search Google for each bluetooth headphones brand by name. Each line represents a brand's share of searches for all eight bluetooth headphones brands we track, month by month, from searches in New Zealand.
Share of searches by month for Apple AirPods, JBL, Sony, Bose, Sennheiser, Skullcandy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple AirPods | JBL | Sony | Bose | Sennheiser | Skullcandy | Beats | Samsung |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 22.5% | 10.8% | 8.4% | 3.2% | 2% | 0.51% | 0.28% |
| Nov 2025 | 51.4% | 24.1% | 10.8% | 8.4% | 2.9% | 1.8% | 0.46% | 0.25% |
| Dec 2025 | 46.1% | 31.6% | 9.3% | 7.8% | 2.7% | 1.8% | 0.49% | 0.23% |
| Jan 2026 | 49.6% | 26.2% | 10.8% | 7.8% | 2.8% | 2% | 0.54% | 0.29% |
| Feb 2026 | 55% | 21.8% | 10.7% | 6.8% | 2.8% | 2.1% | 0.4% | 0.27% |
| Mar 2026 | 54.9% | 21% | 10.9% | 7.1% | 3.1% | 2.3% | 0.45% | 0.3% |
| Apr 2026 | 50.6% | 25.1% | 10.8% | 7.3% | 3.2% | 2.2% | 0.45% | 0.3% |
| May 2026 | 52.8% | 22.3% | 10.6% | 7.6% | 3.9% | 2.2% | 0.41% | 0.22% |
| Jun 2026 | 52.5% | 22.3% | 10.2% | 7.7% | 4.5% | 2.2% | 0.4% | 0.22% |
| Jul 2026 | 51.7% | 22.6% | 10.7% | 7.4% | 4.6% | 2.3% | 0.4% | 0.27% |
| Aug 2026 | 53.4% | 22.7% | 9.1% | 7.5% | 3.9% | 2.8% | 0.37% | 0.3% |
| Sep 2026 | 51.4% | 24.1% | 10.5% | 6.9% | 3.4% | 2.8% | 0.61% | 0.24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.4% | 83.7K | -0.92% | -1.9 points | |
| 2, held 2nd | 24.1% | 39.3K | +9.5% | +1.5 points | |
| 3, held 3rd | 10.5% | 17.1K | +18.8% | +1.4 points | |
| 4, held 4th | 6.9% | 11.2K | -5.3% | -0.6 points | |
| 5, held 5th | 3.4% | 5.6K | -8.8% | -0.4 points | |
| 6, held 6th | 2.8% | 4.5K | -0.67% | -0.1 points | |
| 7, held 7th | 0.61% | 1K | +69.5% | +0.2 points | |
| 8, held 8th | 0.24% | 390 | -18.8% | -0.1 points |
51.4%
Held 1st. 83.7K estimated branded searches, -0.92% vs prior month. Share -1.9 points.
2.
JBL24.1%
Held 2nd. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.5 points.
3.
Sony10.5%
Held 3rd. 17.1K estimated branded searches, +18.8% vs prior month. Share +1.4 points.
4.
Bose6.9%
Held 4th. 11.2K estimated branded searches, -5.3% vs prior month. Share -0.6 points.
3.4%
Held 5th. 5.6K estimated branded searches, -8.8% vs prior month. Share -0.4 points.
2.8%
Held 6th. 4.5K estimated branded searches, -0.67% vs prior month. Share -0.1 points.
7.
Beats0.61%
Held 7th. 1K estimated branded searches, +69.5% vs prior month. Share +0.2 points.
8.
Samsung0.24%
Held 8th. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
Which brand is most popular in search among bluetooth headphones brands in New Zealand?
8 brands
In September 2026, Apple AirPods was the most searched among bluetooth headphones brands in New Zealand, with an estimated 83.7K branded searches, 51.4% of all searches for the eight we track. JBL is in 2nd place, 27.3 percentage points behind at 24.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Apple AirPods | 52.2% → 51.4% | 55%Feb 2026 | 46.1%Dec 2025 | 1st |
| JBL | 22.5% → 24.1% | 31.6%Dec 2025 | 21%Mar 2026 | 2nd |
| Sony | 10.8% → 10.5% | 10.9%Mar 2026 | 9.1%Aug 2026 | 3rd |
| Bose | 8.4% → 6.9% | 8.4%Nov 2025 | 6.8%Feb 2026 | 4th |
| Sennheiser | 3.2% → 3.4% | 4.6%Jul 2026 | 2.7%Dec 2025 | 5th |
| Skullcandy | 2% → 2.8% | 2.8%Aug 2026 | 1.8%Dec 2025 | 6th |
| Beats | 0.51% → 0.61% | 0.61%Sep 2026 | 0.37%Aug 2026 | 7th |
| Samsung | 0.28% → 0.24% | 0.3%Aug 2026 | 0.22%Jun 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Apple AirPods’ share of searches among bluetooth headphones brands in New Zealand decreased from 52.2% to 51.4%.
- Across the 12 months ending September 2026, JBL’s share of searches among bluetooth headphones brands in New Zealand increased from 22.5% to 24.1%.
- Across the 12 months ending September 2026, Bose’s share of searches among bluetooth headphones brands in New Zealand decreased from 8.4% to 6.9%.
- Across the 12 months ending September 2026, Skullcandy’s share of searches among bluetooth headphones brands in New Zealand increased from 2% to 2.8%.
- Across the 12 months ending September 2026, Apple AirPods’ share of searches among bluetooth headphones brands in New Zealand peaked at 55% in February 2026 and was lowest at 46.1% in December 2025.
- Across the 12 months ending September 2026, JBL’s share of searches among bluetooth headphones brands in New Zealand peaked at 31.6% in December 2025 and was lowest at 21% in March 2026.
- Across the 12 months ending September 2026, Sony’s share of searches among bluetooth headphones brands in New Zealand peaked at 10.9% in March 2026 and was lowest at 9.1% in August 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among bluetooth headphones brands in New Zealand peaked at 8.4% in November 2025 and was lowest at 6.8% in February 2026.
- Across the 12 months ending September 2026, Sennheiser’s share of searches among bluetooth headphones brands in New Zealand peaked at 4.6% in July 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Skullcandy’s share of searches among bluetooth headphones brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Sony, Sennheiser, Beats and Samsung held steady: their share of searches among bluetooth headphones brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand bluetooth headphones brands in September 2026?
7 changes
In September 2026, JBL gained share of searches among bluetooth headphones brands in New Zealand, from 22.7% to 24.1%.
In September 2026, Sony gained share of searches among bluetooth headphones brands in New Zealand, from 9.1% to 10.5%.
In September 2026, Apple AirPods lost share of searches among bluetooth headphones brands in New Zealand, from 53.4% to 51.4%.
In September 2026, Bose lost share of searches among bluetooth headphones brands in New Zealand, from 7.5% to 6.9%.
Estimated monthly branded searches for Skullcandy in New Zealand rose 56.1% over 12 measured months, from 2.9K to 4.5K in September 2026.
Estimated monthly branded searches for Beats in New Zealand rose 38.9% over 12 measured months, from 720 to 1K in September 2026.
Estimated monthly branded searches for Sennheiser in New Zealand rose 23.7% over 12 measured months, from 4.5K to 5.6K in September 2026.
Compare popularity between leading brands
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